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Posts by Peter Lee

FutureNow Article
Tuesday, Aug. 7, 2007 Conversion Challenge — Part 2

August 7th, 2007

For Part 2 of the Conversion Challenge, Lars had us look at (Here’s the screencast for Part 1, in case you missed it.)

When first landing on a site, like most people, I scan and skim the page for important and relevant information that will help me decide whether I’m in the right place or I need to do another search. In SAS’s case, there’s no copy on the homepage that’s even remotely engaging. Instead, I’m immediately drawn to the gold…

...continue to read " Conversion Challenge — Part 2"

FutureNow Post
Friday, Jun. 29, 2007 at 5:44 am

Perception is Reality… At Least That’s What it Seems Like

June 29th, 2007

Let’s play a simple game. Tell me what this picture is.

Most of you probably thought of a candlestick or two faces, right? Well, which one is correct? Both are and that’s because we believe what our eyes tell us.

You’d think if you’ve seen one checkout process, you’ve seen them all. How different can putting your name, address, and payment info be? We all like variety in our lives, but shouldn’t this be one of the simplest things? Still, every time I’m…

...continue to read "Perception is Reality… At Least That’s What it Seems Like"

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