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Posts by Robert Gorell

FutureNow Post
Monday, Jun. 30, 2008 at 10:41 am

Bryan Eisenberg Interview from Search Engine Watch

June 30th, 2008

Bryan EisenbergJust before his keynote presentation at the Search Engine Strategies conference in Toronto the other week, Search Engine Watch executive editor Kevin Heisler caught up with FutureNow co-founder Bryan Eisenberg to chat about website optimization, split-testing, word-of-mouth marketing, social commerce, personas, and his forthcoming book. With Kevin’s kind permission, we’ve reprinted the interview below. Enjoy!

Kevin Heisler: Tell us about your new book, Always Be Testing.

Bryan Eisenberg: A little over a year ago Google offered everyone a free A/B and multivariate testing tool called…

...continue to read "Bryan Eisenberg Interview from Search Engine Watch"

FutureNow Post
Friday, Jun. 27, 2008 at 1:24 pm

9 Ecommerce Innovations Worth Testing On Your Own Site

June 27th, 2008

Shoeline Return-o-Meter

Ever wonder how often other people return an item you want to buy online?

Honestly, it never occurred to me before, but now that I’ve seen Shoeline.com‘s Return-O-Meter™, I wish other online retailers would borrow the idea (especially since I’ve learned it’s actually lowered returns and raised Shoeline’s conversion rate).

If you own or are in charge of a marketing budget for an e-commerce shop, you should take a close look at the latest webinar from the good people at Elastic Path…

...continue to read "9 Ecommerce Innovations Worth Testing On Your Own Site"

FutureNow Post
Thursday, Jun. 26, 2008 at 11:32 am

Boost Conversions With Better Product Page Images

June 26th, 2008

product page images and online conversionsOne of the most effective — and overlooked — ways to differentiate yourself from the competition and improve conversion is to optimize the images on your website.

Granted, a rose by any other name would smell as sweet, but online, your customers don’t quite have the luxury of taste, touch, or smell. So one thing we can learn from ProFlowers.com’s impressive conversion rate last month is that images matter. A lot.

But what works for one website may not work for yours. Oftentimes,…

...continue to read "Boost Conversions With Better Product Page Images"

FutureNow Event

Free Webinar: FutureNow and Google Present “Always Be Testing”

June 23rd, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: A new monthly webinar series brought to you by FutureNow and Google.

FutureNow friends and fans,

We are so excited about our new free webinar series we have just kicked off called “Always Be Testing”. It’s a monthly webinar that covers specific testing ideas, how to structure tests, and how to use Google Website Optimizer. The best part is that Google has decided to participate in…

...continue to read "Free Webinar: FutureNow and Google Present “Always Be Testing”"

FutureNow Article
Wednesday, Jun. 18, 2008

Firefox 3: How to Convert Seven Million Visitors in a Day

June 18th, 2008

firefox download day world recordOh, to have such problems…

If you’re hoping to download Firefox 3, it looks like it’s now safe to do so. But for nearly two hours yesterday, when the latest version of the popular Web browser first launched, so many people rushed the Firefox landing page that Mozilla’s servers crashed from the volume.

A round of applause for the marketing team at Mozilla. The pent up demand for their product combined with a brilliant “Firefox 3 Download Day” campaign to produce a perfect…

...continue to read "Firefox 3: How to Convert Seven Million Visitors in a Day"

Special Announcement
Friday, Jun. 13, 2008

Bryan Eisenberg to Deliver Top Secret SES Toronto Keynote

June 13th, 2008

Bryan Eisenberg to give SES Toronto keynoteSince we all know a pretty face can push visitors away, I trust I still have your attention. ;)

FutureNow is pleased to announce that our co-founder and Chief Persuasion Officer, Bryan Eisenberg, will deliver a keynote address at the Search Engine Strategies conference in Toronto at precisely 0-900 hours (that’s 9am) on Wednesday, June 18, 2008. That much is certain.

What we can’t share at this time — because, frankly, he won’t tell us — is what it is Bryan will…

...continue to read "Bryan Eisenberg to Deliver Top Secret SES Toronto Keynote"

FutureNow Event

Search Engine Strategies Training, Boston

June 12th, 2008

SES BostonWho: Spend the day with FutureNow’s Chief Operating Officer and resident Bostonian, Howard Kaplan, as he guides you through our most popular crash course in online marketing optimization.

What: From the SES Boston website:

Landing page optimization and conversion rate improvements are no longer simply buzzwords. The rising cost of driving online traffic means marketers are paying more for less return on their ad dollars.

To keep up, online marketers must roll up their sleeves and dive into conversion optimization. Optimizing your landing…

...continue to read "Search Engine Strategies Training, Boston"

FutureNow Event

Search Engine Strategies, Toronto

June 12th, 2008

ses toronto keynoteWho: FutureNow co-founder and bestselling author of Call to Action and Waiting for Your Cat to Bark, Bryan Eisenberg will deliver a keynote address.

What: From the SES Toronto website:

“If you have never attended a Search Engine Strategies event before, plan on being at SES Toronto 2008. Even SES Toronto alumni need to attend because this industry has reinvented itself and SES Toronto 2008 will be fine-tuned to the latest developments. Don’t be left behind as your fellow marketers and SES Alumni…

...continue to read "Search Engine Strategies, Toronto"

FutureNow Article
Wednesday, Jun. 11, 2008

“Green Marketing”? Save Some for the Fishes…

June 11th, 2008

Oceana and World Ocean Day are one example of Blue MarketingHere’s a great opportunity: The oceans are dying.

Seriously, the oceans are in horrible shape, and it’s your fault. You did it, Supply, Demand, Pollution and Overfishing. And if we don’t take ownership now, our brands, our children, and our collective appetite for seafood may never forgive us.

I’m not trying to bum you out, but the next time you feel the need to impress clients or co-workers with your sushi-ordering skills, you should at least know whether you’re eating sustainable fish.…

...continue to read "“Green Marketing”? Save Some for the Fishes…"

FutureNow Event

Shop.org Online Merchandising Workshop

June 6th, 2008

shop.org online merchandising workshop 2008Who: FutureNow co-founder and bestselling author of Call to Action and Waiting for Your Cat to Bark, Bryan Eisenberg.

What: Shop.org’s 2008 Online Merchandising Workshop promises to…

“…pick up where our Marketing Workshop left off and deliver practical and tactical steps to create and execute a customer-centric merchandising strategy. We will bring together seasoned and successful eCommerce and multi-channel veterans and research analysts to examine in depth such topics as best practices in multivariate testing, innovations in product presentation, listening to your customers…

...continue to read "Shop.org Online Merchandising Workshop"

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