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Posts by TheMoxness

FutureNow Post
Thursday, Mar. 29, 2012 at 12:55 pm

Use Google Adwords Quality Score To Your Advantage

March 29th, 2012

Adwords can be a money maker if used properly or, if attempted in vain, can leave you questioning your every move. Many of us have leaped into Adwords Campaigns knowing less than the basics and not understanding the simple strategies that lead to successful Adwords Campaigns.

At FutureNow we work on increasing ROI of your business primarily through the performance of your website.  PPC campaigns work in tandem as an important traffic source for many of our clients. …

...continue to read "Use Google Adwords Quality Score To Your Advantage"

FutureNow Post
Wednesday, Feb. 15, 2012 at 12:00 pm

WhichTestWon.com 2011 Awards Live Webcast Friday

February 15th, 2012

It is the time of year again where Marketers submit their top Wins from years past to WhichTestWon.com

WhichTestWon.com was launched in 2009 to help inspire and educate the marketing community about testing. They now have nearly 175 test Case Studies, featuring Web, email and even direct postal mail tests from the US and Europe, and each week more are added. They are professional journalists who focus on testing as their main focus. You can access their case study library to gain…

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FutureNow Post
Monday, Jan. 23, 2012 at 11:00 am

Site Search Part 2: Track Site Search

January 23rd, 2012

This is the second post in our site search series.  If you missed the first part, read it here.  It will help you get a good understanding of what kind of sites should implement site search and some reasons it might be worth your while.

Here, I introduce a step by step guide to set up site search in Google Analytics and what data to look at once it’s in place. After you get site search set…

...continue to read "Site Search Part 2: Track Site Search"

FutureNow Post
Monday, Jan. 2, 2012 at 12:00 pm

Site Search Part 1: Learn From Your Customers

January 2nd, 2012

Treasure MapIn this two part post, you will begin to understand why your prospects use site search, how to track what they are searching for, and what your new found information can do for you. In part one of this two part series, you will get an idea of what kind of visitors are utilizing your site search box, and how the words they type into that little rectangular box can make you money.

With the wealth of information on websites it is sometimes…

...continue to read "Site Search Part 1: Learn From Your Customers"

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