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Posts by Whitney

FutureNow Post
Thursday, Oct. 7, 2010 at 3:58 pm

Are Your Sales Pages Leaving $10,000 on the Table?

October 7th, 2010

Back in June, my colleague, Brendan Regan, posted some usability findings on scrolling and attention. Brendan’s post noted that the study reinforced the 80/20 rule: the area above the fold gets 80% of the time spent looking at a page. The implications this rule has for the design and layout of pages on your website are significant.  It is a concept that is central to the conversion rate optimization analysis we conduct, and is perfectly illustrated by work we…

...continue to read "Are Your Sales Pages Leaving $10,000 on the Table?"

FutureNow Post
Monday, Mar. 22, 2010 at 7:50 am

For the Love of Online Shopping

March 22nd, 2010

When I read Melissa Burdon’s post about a Women’s clothing website that actually speaks to women, I was inspired to add a few ideas to her list of things to consider improving to market more effectively to women.

I have a few favorite online clothing retailers that I love to  check out every now and again because they feature certain appealing characteristics.  The websites that I go back to time and time again contain certain elements that successfully appeal…

...continue to read "For the Love of Online Shopping"

FutureNow Post
Monday, Feb. 15, 2010 at 9:32 am

We Converted Online, But Only Because It Was Free

February 15th, 2010

I was just recently married and moved to a new state not too long after the wedding.  Thankfully, rather than receiving gifts from friends and family, my husband and I received a slew of gift cards, the majority of which were to  After moving in to a relatively bare apartment, we happily went to our local Target store in order to cash in.  Already familiar with the Target brand, and having a pretty good idea of…

...continue to read "We Converted Online, But Only Because It Was Free"

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