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FutureNow Post
Friday, Nov. 6, 2009 at 9:01 am

Shopping Cart Optimization: Canned vs. Custom

November 6th, 2009

If you’re selling online, and you’re interested in Optimization, it simply makes sense to spend some time focusing on your shopping cart. It’s a key area of focus for a few reasons:

It’s often where “low-hanging fruit” grows. Conversion obstacles can often be removed quickly, leading to large gains in a short period of time. It’s an area where you’ve already succeeded in persuading the prospect. They are in the Late Stage of their buying process, so a relatively low investment can give you…

...continue to read "Shopping Cart Optimization: Canned vs. Custom"

FutureNow Post
Wednesday, Nov. 4, 2009 at 9:30 am

A Clicks-to-Bricks Site Optimization Checklist

November 4th, 2009

checklistBecause I live in the optimization world, I sometimes assume that certain web site strategies are common sense and obvious. I sometimes forget that the only reason why they are common sense and obvious to me: Because I analyze and optimize web sites all day, every day. That’s a bit of an unfair advantage!

At FutureNow, we work with clients in a variety of industries and business models: e-commerce, lead generation and catalog. Lately, I’ve had the pleasure of working with some…

...continue to read "A Clicks-to-Bricks Site Optimization Checklist"

FutureNow Post
Monday, Nov. 2, 2009 at 9:00 am

All Aces: Overlapping your Marketing Efforts for Better Results

November 2nd, 2009

acesGenerating targeted traffic and conducting website optimization are critical to increasing online sales. Ok, yeah, you already know that ;)

But did you know that traffic generation and website optimization aren’t mutually exclusive? There are tactics that will help you accomplish both goals at the same time, and one FutureNow Partner recently spoke to me about a tactic that’s working well.

Our Partner is a software development firm that specializes in web-based applications and good old web development and design. They are currently gaining leads…

...continue to read "All Aces: Overlapping your Marketing Efforts for Better Results"

FutureNow Post
Friday, Oct. 30, 2009 at 10:00 am

Myths About Site Traffic and Optimization

October 30th, 2009

Lots of folks have been asking us lately about the connection between site traffic levels and online optimization strategies.  There are definitely some correlations, but there also seem to be some myths or mis-perceptions about those connections.

trafficWe often get asked:

How much traffic do I need before I start optimization?

Do I get enough traffic to my site to even consider optimization?

Will my tests take forever to run if I don’t have a lot of traffic?

How fast can I expect to see…

...continue to read "Myths About Site Traffic and Optimization"

FutureNow Post
Wednesday, Oct. 28, 2009 at 9:00 am

How Would Sterling Cooper Deal with Digital Natives?

October 28th, 2009

I perused a recent survey conducted in the U.K. about how young adults, a.k.a. “Digital Natives,” feel about the Web.  Like all surveys of this age group and how they interact with technology, it was fascinating.

The survey involved nearly a thousand participants ages 16 to 24, and the good news for us as online marketers was that 75% of respondents said that they “couldn’t live without the Internet.” Wow, that’s a bold statement indicating that the Web will continue to be a…

...continue to read "How Would Sterling Cooper Deal with Digital Natives?"

FutureNow Post
Monday, Oct. 26, 2009 at 12:00 pm

The U2 Experience: Are You Giving Your Visitors an Experience?

October 26th, 2009

U2-360TourI just saw the U2 concert in Las Vegas this past weekend. The stage setup and effects were mind-blowing. The lighting and sounds were exceptional. It was honestly the best show I’ve ever seen…but it wasn’t really the lighting and sound that did it for me. There was really only one thing that set it apart from anything else…

U2 wasn’t just entertaining their audience with lights and music, they created an experience that the audience could be a part of. Their…

...continue to read "The U2 Experience: Are You Giving Your Visitors an Experience?"

FutureNow Post
Friday, Oct. 23, 2009 at 8:00 am

Let Them Build Before They Buy

October 23rd, 2009

Us Grokkers are continuing to focus on what types of things eRetailers can work on to make Holiday Shopping more enjoyable (and persuasive) for their prospects.

Enter the “Product Configurator.” While it sounds a bit like an evil robot out of control, what we’re talking about today is simply an online application to allow prospects to customize a product on their way to buying it. This can be a lot of fun for online shoppers if done well, and lead to…

...continue to read "Let Them Build Before They Buy"

FutureNow Post
Wednesday, Oct. 21, 2009 at 9:00 am

Help the Visitor Choose: Let Her Click to Compare

October 21st, 2009

A lot of companies agree that they have problems with their category pages. Coming into the Holiday Season, it’s incredibly important to think of those things that will help the visitor move through her buying process easily, and improving the customer experience on category pages can have a real impact.  Optimizing category pages can prevent “pogo sticking” behavior, reduce bounce rates, and improve overall conversion.  Our clients are bold enough to work with us to verify the best of…

...continue to read "Help the Visitor Choose: Let Her Click to Compare"

FutureNow Post
Monday, Oct. 19, 2009 at 9:00 am

How Much Pre-Holiday Optimization is Enough?

October 19th, 2009

Lots of our clients and prospects are asking questions along the lines of: I want to optimize before the Holiday rush, but I don’t want to introduce too much change at such a critical time.

A valid question/concern, to be sure.  Our answer is, of course, “It depends.”  However, here are a few approaches that we’ve seen work:

Extreme Effort Until a Certain Datedecision

Look at your previous year’s analytics and the upward trend of conversions closer to the holidays.  …

...continue to read "How Much Pre-Holiday Optimization is Enough?"

FutureNow Post
Thursday, Oct. 15, 2009 at 11:00 am

Changes and Non-Changes

October 15th, 2009

Whether you’re a first time reader, or having been reading our blog for years, we value your readership and want to give you an update regarding some changes at FutureNow that will impact GrokDotCom.

You may have noticed that some Grok contributors have been less present on our blog lately. Jeffrey and Bryan Eisenberg have left FutureNow to capitalize on opportunities in professional speaking, blogging, writing, and online marketing advisory.  Bryan’s new website can be found at www.bryaneisenberg.com. Please join us in…

...continue to read "Changes and Non-Changes"

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