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A/B Testing

FutureNow Post
Thursday, Sep. 13, 2012 at 2:47 pm

Why People Don’t Buy-Part 1: High Shipping Costs

September 13th, 2012
Why Don’t Customers Buy?

SeeWhy, a company that specializes in e-mail published the results to a questionnaire that asked people, “Why do you browse an ecommence website and then choose not to buy? The answer to this question was most often, the cost of shipping is too highIs reducing or eliminating shipping cost really a reason to lose customers? We don’t think so.  The reasons people gave for abandoning the buying process are all things that can be fixed on…

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FutureNow Post
Wednesday, Aug. 22, 2012 at 5:10 pm

Google Content Experiments-The Good, the Bad and The Alternatives

August 22nd, 2012

Google Website Optimizer is gone.  It has been replaced with Google Content Experiments.  Countless articles and blog posts have been written on how this change will affect testing for everyone.  This blog post will briefly outline why Google Content Experiments will make your life better, but might make your life harder, and will show you some alternative testing tools that this change should draw your attention to.

Why We Love Google Content Experiments

Regular Expressions Filter Out IP’s

RegEx is…

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FutureNow Post
Thursday, Aug. 16, 2012 at 12:39 pm

The Power Of Continuous Improvement

August 16th, 2012

woman painting a picture of a dollar signIt is easy to get disheartened with testing after a while.  You start a project with a few big wins: triple-digit increase in conversion rate, 20% Reduction in PPC spend, organic traffic to your site doubles.  It is easy to get addicted to these types of increases-why work every day when you can win the lottery instead, right?  The truth is that real conversion rate optimization starts after you get all the big wins.  99% of…

...continue to read "The Power Of Continuous Improvement"

FutureNow Post
Tuesday, Mar. 6, 2012 at 7:25 pm

3x WhichTestWon Winner!

March 6th, 2012

If did not have the opprotunity to watch the  WhichTestWon.com award ceremony, you missed a fun and insightful Webinar.  If you did miss it, you should check out the winners on their website in addition to their case studies. With more people submitting tests ever year, the winners are becoming increasingly interesting and their ideas should inspire you to keep testing on your own site.  We are especially psyched because we won 3 medals this…

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FutureNow Post
Wednesday, Feb. 15, 2012 at 12:00 pm

WhichTestWon.com 2011 Awards Live Webcast Friday

February 15th, 2012

It is the time of year again where Marketers submit their top Wins from years past to WhichTestWon.com

WhichTestWon.com was launched in 2009 to help inspire and educate the marketing community about testing. They now have nearly 175 test Case Studies, featuring Web, email and even direct postal mail tests from the US and Europe, and each week more are added. They are professional journalists who focus on testing as their main focus. You can access their case study library to gain…

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FutureNow Post
Friday, May. 13, 2011 at 10:30 am

Give Email Recipients a Reason to Care

May 13th, 2011

Email campaigns can be a website’s best friend or worst enemy. They have the ability to entice recipients or turn them off. So, to help you create newsletter campaigns that won’t make your recipients cringe, I’ve outlined a few guidelines:

1. It may sound obvious, but don’t create an email campaign unless it’s something the recipients actually will care about. I receive many email newsletters. Some are great, some are terrible and some are just plain useless. I continue to receive the…

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FutureNow Post
Wednesday, Mar. 23, 2011 at 9:14 am

Who Is Your Testing Champion Within IT?

March 23rd, 2011

At last week’s Conversion Conference West, I attended an interesting panel discussion, moderated by our own Howard Kaplan, called “Large Company Optimization from the Trenches.” In it, representatives from larger companies (Blue Shield of California, Symantec, Mattel, Inc., and RealNetworks) shared the struggles and successes of trying to build an optimization practice within a corporate structure. They all talked in part about how they had to “build bridges” to other departments in the company (e.g. Sales, IT, Legal, etc.) in…

...continue to read "Who Is Your Testing Champion Within IT?"

FutureNow Post
Tuesday, Mar. 22, 2011 at 11:09 am

Making More Money is Easier if You Keep It Simple Stupid :)

March 22nd, 2011

We’ve mentioned the K.I.S.S. approach to conversion rate optimization before.  But isn’t this the underlying message we should be reminding ourselves of with each and every step we take in developing our online presence and our plan to continuously make our websites and marketing better?

Plan for success in advance

If you’re in the midst of a redesign or are starting a new website/experience, plan your sales process to match the way your customers want to buy.  Your customers want…

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FutureNow Post
Monday, Feb. 21, 2011 at 9:46 am

Testing: Where to Begin

February 21st, 2011

When you begin testing, it can be an overwhelming experience: where to test, what to test, before you even get to the how to test. If you find yourself in this situation, know that you are not alone, but also know that when done properly, testing can yield a great amount of insight and revenue, so it is worth the investment. We hear a lot of reasons why people are considering one of our OnTarget subscriptions for continuous improvement, but…

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FutureNow Post
Wednesday, Feb. 2, 2011 at 10:15 am

The Need for Speed: Your Website Optimization Plan

February 2nd, 2011

Monday, our Senior Digital Marketing Analyst, Brendan Regan, was interviewed by Tim Ash on WebmasterRadio. Tim and Brendan chatted about FutureNow’s testing experiences with clients. During the interview, Brendan details some common problems his clients experience, explains what data tells him about his clients’ customers, and reveals why it is important to test and implement winning variations quickly.

Listen to their chat here »

Many clients don’t know what to look for in their data.

Brendan notes that many of his clients…

...continue to read "The Need for Speed: Your Website Optimization Plan"

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