Questions? (877) 643-7244

Advertising

FutureNow Post
Monday, Jan. 7, 2013 at 2:39 pm

Getting Started with Social Media: Implementation Guide for Facebook

January 7th, 2013
Basic Rules for Your Facebook Campaign

There are more ways to make money with your social media campaign every day…but there are also more ways to spend time and money.  Investing time in social media does not have to be a gamble.  Make sure you start out on the right foot with your Facebook campaign by following these 6 simple steps-all of the free, all of them easy.

1.  Make sure the background image on your Facebook page speaks to…

...continue to read "Getting Started with Social Media: Implementation Guide for Facebook"

FutureNow Post
Monday, Nov. 5, 2012 at 5:54 pm

Branding and Color: Use Color To Define Your Brand

November 5th, 2012
The Use Of Color In Brand Development

In our last post we uncovered some of the ways you can use color to increase the functionality of your site.  Today, we are going to go over a more common topic in color research-color for your brand image.  Every color in the spectrum will have a specific effect on the human mind and make an important and lasting impression on your potential customers.  In this article we hope to…

...continue to read "Branding and Color: Use Color To Define Your Brand"

FutureNow Post
Wednesday, Jun. 6, 2012 at 1:42 pm

SEO Workshop Part 1: SEO is EASY

June 6th, 2012
Slice of cherry pie-the cherries are the letters S E OWhy SEO?

Here at FutureNow we like to preach Conversion Rate Optimization as the most important step in your marketing strategy. Conversion Rate Optimization is the most important part of your online marketing campaign-thats why we preach it.  We do understand that your site traffic is important too.  We like to think of traffic in different terms though-we prefer to say “the people who visit your site.”  They aren’t cars lined up on the information super…

...continue to read "SEO Workshop Part 1: SEO is EASY"

FutureNow Post
Thursday, Mar. 29, 2012 at 12:55 pm

Use Google Adwords Quality Score To Your Advantage

March 29th, 2012

Adwords can be a money maker if used properly or, if attempted in vain, can leave you questioning your every move. Many of us have leaped into Adwords Campaigns knowing less than the basics and not understanding the simple strategies that lead to successful Adwords Campaigns.

At FutureNow we work on increasing ROI of your business primarily through the performance of your website.  PPC campaigns work in tandem as an important traffic source for many of our clients. …

...continue to read "Use Google Adwords Quality Score To Your Advantage"

FutureNow Post
Monday, Mar. 12, 2012 at 5:24 pm

How To Drive More Sales/Leads From Your Paid Search Efforts

March 12th, 2012

Are your adwords driving the click but not converting? As an analyst at FutureNow, we spend time digging into the traffic sources that our clients are investing in to determine where we should focus first to help generate them higher return on their investment. For those clients that are spending on paid search to drive targeted traffic to their site, we generally will analyze these scenarios early on to help them achieve higher conversion rates from Paid Search campaigns.

Is the ad…

...continue to read "How To Drive More Sales/Leads From Your Paid Search Efforts"

FutureNow Post
Friday, Dec. 2, 2011 at 7:30 am

12 Days of Conversions: Day 8-Wish Lists

December 2nd, 2011

Little girls hristmas list written in red and greenWhat better time for online wish lists than the holidays!  I have a lot of personal experience using wish lists to help my grandma with her holiday shopping.  She has some trouble with basically any and all things online, so usually my dad will help her by accessing the site I made my wish list on and going over the things I might like with her.  It works great for both of us, she…

...continue to read "12 Days of Conversions: Day 8-Wish Lists"

FutureNow Post
Thursday, Dec. 1, 2011 at 7:30 am

12 Days of Conversions: Day 7-Comparison Shopping

December 1st, 2011

five christmas trees that resemble a star rating systemPeople love to comparison shop, especially when they are trying to find gifts for another person.  They compare websites, shipping costs and delivery times, star ratings, and prices.  Help your prospects find both your site and the perfect gift this season by optimizing their comparison shopping experience with these valuable tips.

1.  Feature Product Reviews

If you do not already ask your customers to review your products, you are missing out on the big bucks!  …

...continue to read "12 Days of Conversions: Day 7-Comparison Shopping"

FutureNow Post
Tuesday, Nov. 29, 2011 at 7:30 am

12 Days Of Conversions: Day 5-Paid Search Campaigns

November 29th, 2011

Keyboard with blue christmas tress and red 2011 keysSpend more to get more.  That saying is more important to ecommerce sites during the holidays than during any other time of year. Aggregate conversion rate throughout the web increases over the time between Thanksgiving and New Year’s, so it is only natural to increase PPC spend during this time.  Make sure your additional spend is as fruitful as possible by following these 5 tips to increase revenue on PPC spend over the holiday season:

#1 Maintain Scent

The…

...continue to read "12 Days Of Conversions: Day 5-Paid Search Campaigns"

FutureNow Post
Monday, Nov. 28, 2011 at 7:30 am

12 Days of Conversions: Day 4-Holiday E-Mails

November 28th, 2011

Red Mail Bow With Christmas Colored LettersHoliday Newsletters are a mandatory campaign strategy.  With so many ecommerce sites competing for attention, you need to make sure your customers remember you over the holidays.  When visitors are buying gifts for others, they have different intent, needs and motivations than when buying for themselves.  They may be compulsive in their buying behavior or they may require a lot of reassurance. Understanding you prospect’s buying styles can be difficult, but worth the effort since last minute…

...continue to read "12 Days of Conversions: Day 4-Holiday E-Mails"

FutureNow Post
Thursday, Nov. 24, 2011 at 7:30 am

12 Days of Conversions: Day 2- Social Media

November 24th, 2011

You may believe that social media can’t have a real impact on your site’s conversion rate this holiday season.  Think again!  Social media can be a highly targeted way of increasing valuable holiday traffic this season.  If you have been optimizing your site all year long, the holidays are the best time to open the flood gates and increase traffic primed to buy gifts on your ecommerce site.   How do you optimize your Facebook,…

...continue to read "12 Days of Conversions: Day 2- Social Media"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: