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Affiliate Marketing

FutureNow Post
Thursday, Nov. 24, 2011 at 7:30 am

12 Days of Conversions: Day 2- Social Media

November 24th, 2011

You may believe that social media can’t have a real impact on your site’s conversion rate this holiday season.  Think again!  Social media can be a highly targeted way of increasing valuable holiday traffic this season.  If you have been optimizing your site all year long, the holidays are the best time to open the flood gates and increase traffic primed to buy gifts on your ecommerce site.   How do you optimize your Facebook,…

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FutureNow Post
Wednesday, Nov. 23, 2011 at 7:30 am

12 Days of Conversions: Day 1- Black Friday

November 23rd, 2011

Santa's arm delivering presents through a computer screenHere at FutureNow we are celebrating the holidays by offering you 12 days of holiday optimization. Yup, you heard me right. Free tips to easily improve your online performance for 12 days straight! For the next 12 days, we are going to guide you through some tips and techniques to help you meet and exceed your goals for your 2011 4th quarter.  Seeing as this Friday will be Black Friday, we thought we could start you off by…

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FutureNow Post
Wednesday, May. 11, 2011 at 9:26 am

Mode, Usability, and Guilt-by-Association

May 11th, 2011

The more experience I have with web optimization, the more critical I become in my day-to-day interactions with websites. I am a true fan and believer of My purchase of more than one of the advertised daily deals has made me a repeat customer of the associated business offering the deal coupon. However, I wish that would give their customers an opportunity to rate their experiences with the businesses offering coupons on their site, because I would have…

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FutureNow Post
Monday, Dec. 28, 2009 at 9:38 am

How To Assess Why Some Affiliates Outperform Others

December 28th, 2009

Recently, I wrote a blog post about looking at the data in your analytics to understand not only what is happening in the most important areas of your site, but also why these things are happening.  I chose to focus on “Search” as the traffic source and used that as my main example when beginning to look at your data. The following was a question that a reader left as a comment on the post;

“If I’m doing affiliate marketing and notice…

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FutureNow Post
Monday, Jun. 8, 2009 at 6:29 pm

Visual Scandal, Story Appeal, and Banner Ads

June 8th, 2009

Steve Krug has famously compared Web pages to billboards, meaning that Web visitors are task oriented, and therefore on-the-move.  They click through websites, sizing up any individual page’s content in about as much time as a driver takes to glance up at a billboard, roughly 7 seconds or so.

The difference of course, is that material in the active window is being actively and consciously engaged and evaluated by the Web visitor, who can then slow down and read material…

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FutureNow Post
Friday, May. 2, 2008 at 8:42 am

Affiliates May Be a Tax Liability! Amazon Sues New York…

May 2nd, 2008

The New York Times is reporting on Amazon’s lawsuit contesting the recently enacted New York state law which requires online retail outlets to collect sales tax on items sold to the state’s residents.

Slashdot sums up the new tax law:

“…based on a novel definition of what constitutes a presence in the state: It includes any Web site based in the state that earns a referral fee for sending customers to an online retailer. Amazon has hundreds of thousands of affiliates–from big publishers…

...continue to read "Affiliates May Be a Tax Liability! Amazon Sues New York…"

FutureNow Post
Thursday, Mar. 22, 2007 at 4:07 am

What Price Will You Pay for Action at Google?

March 22nd, 2007

Will it Pop?Barry Schwartz reports that Google has just launched Pay-Per-Action ads.

According to Schwartz:

Google Pay Per Action will allow advertisers to create ads that cost only when a desired action is triggered. The advertiser sets the price per action; for example, an advertiser can decide to pay $5 per lead acquisition, as opposed to paying per click or per impression.

The New York Times ran an article on the subject entitled “Google Tests an Ad Idea: Pay Only for Results.”

Says Times reporter Miguel…

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FutureNow Post
Friday, Mar. 2, 2007 at 3:36 am

Below the Tip of the Iceberg

March 2nd, 2007

It’s not easy being married to a consultant and an author who travels as frequently as I do, so this Valentine’s Day I wanted to knock one out of the park. I decided to romance my lovely wife with a no-brainer: a pair of diamond earrings.

I started as any modern, connected man would; I searched on Google for “diamond earrings.” I then visited the big-brand diamond sites. After a handful of clicks, I didn’t find what I was looking for.…

...continue to read "Below the Tip of the Iceberg"

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