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Analytics

FutureNow Post
Monday, Feb. 6, 2012 at 11:00 am

6 Steps To Get The Most Out Of Your Optimization Team

February 6th, 2012

I would like to start this blog post by stating I am NO Analyst! However, I am on the front lines, talking to the people contacting FutureNow Inc. and answering their sales related questions.  My unique lack of expertise in the day to day analytical reporting allows me to share some insights about what is necessary to begin a Conversion Rate Optimization Engagement, even before your first call with an analyst!

We have a mixed audience at FutureNow Inc.,…

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FutureNow Post
Monday, Jan. 30, 2012 at 11:00 am

Site Search Part 3: How We Increased ROI For A Client

January 30th, 2012

rolled up wad of 100 dollar billsFor the last post of our site search series, we are going to show one example for how using site search has increase the ROI of one of our clients, thepartyworks.com. This post should inspire you to think outside the box and give you some ideas on how to optimize the site search experience on your site to increase revenue.  If you haven’t read the first two posts of this series, Site Search Part 1: Learn From Your…

...continue to read "Site Search Part 3: How We Increased ROI For A Client"

FutureNow Post
Monday, Dec. 19, 2011 at 8:00 am

Determining, Tracking, and Calculating Your Site Goals

December 19th, 2011

Here at FutureNow, one of the first things that we do when we start our relationship with a new client is to conduct a kick-off call.   We ask our client some uncovery questions so we can get an understanding of our clients’ site and goals before we dig in and get dirty with our analysis and recommendations.  Oftentimes, the client is somewhat unclear on what the goals of their site actually are.  If you…

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FutureNow Post
Monday, Nov. 14, 2011 at 7:30 am

The Most Valuable Real Estate On Your Site

November 14th, 2011
gorgeous home with reflective pondThe Duties of Your Homepage

The homepage has so much responsibility.  In most cases, our client’s homepages are the highest trafficked landing pages.  They are the entry point for many different types of visitors in different stages of their buying process.  The homepage needs to present content and images that effectively speak to the return visitors that already know your brand.  It also needs to feature elements that will engage the visitor who…

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FutureNow Post
Thursday, Nov. 3, 2011 at 7:30 am

The Measurement Yardstick of Web Data Accuracy

November 3rd, 2011

Since Halloween just past us by, I thought I would write about perhaps one of the scariest topics in web analysis, web data accuracy.  In the marketing world, we are fortunate to live in the day and age of the internet for many reasons. Perhaps the most important, is that we can track the success of marketing campaigns so precisely.

We now have the ability to track and measure how successful an adwords campaign is at persuading prospects to visit…

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FutureNow Post
Monday, Oct. 24, 2011 at 7:30 am

What Actions, Besides a Lead or Sale, Make You Money?

October 24th, 2011

money-headWhenever we start an engagement with a new client at FutureNow, we begin our journey together with a kickoff call to get a better understanding of the client’s business, customers and the general climate of their industry. We also start by taking a look at their analytics account to gain initial insights into their traffic volume, conversion rate, goals, the marketing efforts they are investing in, etc.

In most cases when we ask the client what their goals are for their…

...continue to read "What Actions, Besides a Lead or Sale, Make You Money?"

FutureNow Post
Monday, Oct. 17, 2011 at 7:30 am

A Picture is Worth a Thousand Clickthroughs

October 17th, 2011
Why Segment for Images?

It is important to always be aware of how each of your prospective visitors manages information. Some are brand loyalists, some buy what their friends already own or have mentioned they would like to own, some look for the best bargain, and others just want to find what they are looking for as quickly as possible (to name a few behavioral characteristics).  Depending on what you are looking for, you and your visitors probably…

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FutureNow Post
Monday, Oct. 10, 2011 at 9:00 am

Regular Expressions: A Powerful Tool for the Analyst’s Tool Kit

October 10th, 2011

Regular expressions can seem pretty intimidating at first, especially if you have little to no software development experience like myself. Your first glance at a regular expression string might even make you want to curl up into the fetal position and cry for your mama.  After facing your fears, you’ll soon realize that regular expressions aren’t as bad as they seem. In fact, using regular expressions in your analysis can be an extremely powerful tool to add to…

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FutureNow Post
Tuesday, Jun. 7, 2011 at 11:50 am

Why Doesn’t My Google Analytics Data Match My XYZ Data?

June 7th, 2011

A common question among many of our clients and Grok readers is, “Why doesn’t my GA data match the data from my other sources?” I must applaud these clients for not only collecting data from more than one source, but for taking the time to double check data! But let me reassure you: this is not necessarily something to panic about. Rather, focus your energy on understanding why this can happen, and knowing how to handle it.

The simple answer to this…

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FutureNow Post
Wednesday, Mar. 2, 2011 at 8:39 am

How To Set Up Goals & Funnels – Part 1

March 2nd, 2011

On some of our recent posts, we mentioned how valuable and useful goals and goal funnels can be to your optimization and testing. Some readers commented that they’d like to learn more about how to set them up. You asked, and we will provide!

Setting up goals in Google Analytics can sometimes be a daunting task. Even our analyst group, as we create more and more complex funnels, have found ourselves frustrated by the process (especially when dealing with Regular Expression Match…

...continue to read "How To Set Up Goals & Funnels – Part 1"

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