Questions? (877) 643-7244

B2B

FutureNow Post
Wednesday, Jan. 16, 2013 at 1:38 pm

4 Tips to Consumerize Your B2B Marketing

January 16th, 2013
4 Tips to Consumerize Your B2B Marketing

Everyone can see the lines between the business and consumer worlds blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer technologies (e.g. smartphones and apps) are bleeding into the enterprise. This trend extends beyond IT and touches many facets of the business and your B2B marketing strategy is no exception. Today, Derek Singleton will show you some ways your B2C marketing strategies can be used…

...continue to read "4 Tips to Consumerize Your B2B Marketing"

FutureNow Post
Tuesday, Dec. 4, 2012 at 5:40 pm

Search Engine Real Estate: The costs behind having a site on Google 5th Avenue

December 4th, 2012
How Much Does It Really Cost To Build a Website?

It is nearing the end of 2012 folks, and it is time to start appreciating a cold hard fact.  Your online store costs as much to build and maintain as a brick and mortar store. If it is not costing you that much, you are not likely finding success.  Maybe you already realize this and are allocating a proper budget for the success of your online business, but others…

...continue to read "Search Engine Real Estate: The costs behind having a site on Google 5th Avenue"

FutureNow Post
Thursday, Oct. 4, 2012 at 5:44 pm

4 Styles Of B2B Video That You Should Be Using

October 4th, 2012
Persuasion Architecture can Increase Leads from Your B2B Videos

Persuasion Architecture pops up in every well thought out marketing campaign, even video!  A lot of people come to us asking about whether or not video increases online conversions or turns people away.  The truth is, video, like any form of communication online will be helpful to your guest if executed properly. Video is an interesting medium- it can either deliver wanted information quickly and memorably with the use of visual cues…

...continue to read "4 Styles Of B2B Video That You Should Be Using"

FutureNow Post
Monday, Mar. 19, 2012 at 1:15 pm

Prospects: It Doesn’t Matter If They Are Good Looking, Give Them Your Phone Number!

March 19th, 2012

Here at FutureNow we are devoted to learning, changing, and adapting to whatever climate your site may be weathering.   This gives us a proactive approach to sharing information, and the passion to help others do the same.  We are always interested in fresh content from other areas of the industry.  Today we are happy to feature a guest writer, Dave Thomas from Business.com, a site that helps people compare sales and marketing vendors, among other vendor…

...continue to read "Prospects: It Doesn’t Matter If They Are Good Looking, Give Them Your Phone Number!"

FutureNow Post
Thursday, Oct. 27, 2011 at 7:30 am

Google+ Creates Sector Specific Marketing Opportunities For Businesses

October 27th, 2011

google Plus LogoHere at FutureNow we are devoted to learning, changing, and adapting to whatever climate your site may be weathering.   This gives us a proactive approach to sharing information, and the passion to help others do the same.  We are always interested in fresh content from other areas of the industry.  Today we are happy to feature a guest writer, Andy Havard from Skeleton Productions, a UK based Internet video production company.  He will…

...continue to read "Google+ Creates Sector Specific Marketing Opportunities For Businesses"

FutureNow Post
Thursday, Oct. 21, 2010 at 9:06 am

Lead Value: What It Is, How to Calculate, and Why

October 21st, 2010

There’s no denying it: Conversion Rate improvements are great, but at the end of the day, data is nothing more than a bunch of numbers, while cash is something you can take to the bank! And more importantly, if you’re the Marketing Department, dollars are something you can take to the CEO and other decision-makers at your company to maintain buy-in for your Conversion Rate Optimization (CRO) efforts and spending requests. That’s why it’s important to always tie your CR…

...continue to read "Lead Value: What It Is, How to Calculate, and Why"

FutureNow Post
Friday, May. 28, 2010 at 11:54 am

The 3 Stages of the Buying Process: Expanded Definitions

May 28th, 2010

We often reference the 3 stages of the buying process on this blog.  As FutureNow’s founders defined them over 5 years ago in Call to Action, they are:

Early Stage Buyer: In Early Stage, people have made the decision that they are interested in buying something, but don’t know exactly what they want/need to buy. They’ll want to see all the different types of products available, and what the pros/cons are for each type. They need as much information with regards to choices,…

...continue to read "The 3 Stages of the Buying Process: Expanded Definitions"

Special Announcement
Monday, Apr. 26, 2010

Latest Details on Conversion Conference 2010

April 26th, 2010

conversion_conference_hearUsSpeak_200x115Welcome to a new week and a fresh start!  Another very short post to remind everyone who’s going to the Conversion Conference in San Jose: make sure to come say “Hi” in the ‘Newcomers Pavilion.’

Also, make sure to attend the “Business-to-Business Landing Pages” session where our own Howard Kaplan will be presenting some interesting B2B case studies. It’s Tuesday May 4th at 1 PM.

Finally, for those who aren’t quite persuaded to attend, please consider using the promo code CCW628 to…

...continue to read "Latest Details on Conversion Conference 2010"

FutureNow Post
Friday, Apr. 2, 2010 at 7:45 am

Testing Late Stage Traffic Improves Conversion Rates Quickly

April 2nd, 2010

If you’ve been following our blog, you have probably read by now that we start working with our clients by first understanding their data. We look at their top-performing marketing channels and segment each traffic source into early, middle and late stage prospects.

The traffic you can impact quickly is your late stage traffic. These are your visitors who know exactly what they want when they arrive at your site.  By removing the conversion stumbling blocks that may be hindering them…

...continue to read "Testing Late Stage Traffic Improves Conversion Rates Quickly"

FutureNow Post
Tuesday, Mar. 9, 2010 at 8:02 am

B2B Buyers Still Want Basics from Your Email Marketing

March 9th, 2010

I recently read some interesting survey research done by the venerable MarketingSherpa around what types of things B2B prospects would find “most useful” in emails sent about product and service offerings. If you have the required membership, you can read the article here.

They surveyed people considered to be B2B “buyers,” meaning the types of folks that a B2B marketer would target.  What I saw in the data, which I’ll summarize in this post, was a great reminder that if you…

...continue to read "B2B Buyers Still Want Basics from Your Email Marketing"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: