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FutureNow Post
Tuesday, Sep. 15, 2009 at 12:59 pm

Cross-post: How to Improve a Product Page, Part 1

September 15th, 2009

Today, Ralph Wilson’s internet marketing resource, Web Marketing Today, posted Part 1 in a two-part video interview with our Bryan about concrete ways to improve product pages for higher conversions.  In it, Bryan explains how FutureNow took on the product page design of eCommerce heavyweight Land’s End, and shows how you can use layout changes to test the buying path on your own product pages.

If you’re interested in improving your product detail/landing pages and cross-selling, this video (and upcoming Part 2 video)…

...continue to read "Cross-post: How to Improve a Product Page, Part 1"

FutureNow Post
Tuesday, Aug. 25, 2009 at 10:22 am

Top 10 Online Retailers by Conversion Rate: July 2009

August 25th, 2009

Here are the top 10 converting websites for July 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. Schwan’s 35.2 2. Keurig 31.3 3. ProFlowers 26.0 4. Vitacost22.5 5. Blair 22.4 6. DrsFosterSmith.com 22.4 7. Woman Within 21.3 8. Amway Global 20.5 9. Roamans.com 18.7 10. Office Depot 17.9

*Source: Nielsen Online / Marketing Charts

Benchmarks according to the FireClick Index

Fireclick Index 7-09

Increasing your conversion rate…

...continue to read "Top 10 Online Retailers by Conversion Rate: July 2009"

FutureNow Post
Tuesday, Aug. 11, 2009 at 9:24 am

3 Ways to Lose an Online Sale

August 11th, 2009

I’m not gonna lie…what you’re about to read was inspired by a real-life online shopping experience.  I won’t mention the guilty site, but I’ll say they sell clothing and jewelry to young urbanites.

As I relate the following three eCommerce mishaps, be thinking about whether you can eradicate all of them from your business by the time the “Holiday Rush” hits. ALL are preventable, if you start today and take one item at a time.

sale.comLet’s start at the “precipitating event;” the spark…

...continue to read "3 Ways to Lose an Online Sale"

FutureNow Post
Thursday, Jul. 23, 2009 at 11:55 am

Will Amazon Zap Zappos’s Innovative Culture?

July 23rd, 2009

shoesI just read a somewhat surprising story about Zappos.com being acquired by Amazon.com. The details were posted to Zappos’s blog yesterday in a very Zappos-esque transparent style, including an 8-minute video of Jeff Bezos talking about the alliance, along with some good stories about Amazon’s early days and foibles.  The surprise comes from the fact that Amazon spent lots of money developing the competitive Endless.com shoe-selling site a few years ago.  If you can’t beat ‘em, buy ‘em?

My question to…

...continue to read "Will Amazon Zap Zappos’s Innovative Culture?"

FutureNow Post
Tuesday, Jul. 21, 2009 at 1:31 pm

When We-We and SEO Copy Attack

July 21st, 2009

Perhaps I haven’t had enough coffee this morning…you know us Seattleites

But I just felt I had to call out an example of how poor copywriting and writing for search engine robots can ruin a decent Unique Value Proposition.

wewe.and.seo.copyI was referred to a site to look at their homepage design (see screenshot, highlighting is mine), and immediately noticed that they had a prominent Unique Value Proposition (UVP) statement, which was promising.

The UVP statement wasn’t the best I’ve read, but at least it…

...continue to read "When We-We and SEO Copy Attack"

FutureNow Post
Monday, Jun. 22, 2009 at 9:04 am

The Shopping Cart: How to Answer the 5 Unanswered Customer Questions

June 22nd, 2009

The ecommerce shopping cart is a great place to run tests, as simple changes (layout, copy, color, etc.) often yield fantastic results.  There are unanswered questions in the minds of our customers that we think are obviously answered on the page, but they’re not.  If you’re not sure about what those unanswered questions are, you can back up a few steps and use personas or user testing to uncover them.

Here are 5 key, unanswered questions (beyond shipping costs) of the shopping…

...continue to read "The Shopping Cart: How to Answer the 5 Unanswered Customer Questions"

FutureNow Post
Friday, Apr. 24, 2009 at 5:53 am

Top 10 Online Retailers by Conversion Rate: March 2009

April 24th, 2009

Here are the top 10 converting websites for March 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. Schwan’s 50.5 2. FTD 27.2 3. ProFlowers 24.3 4. Vitacost.com 23.7 5. Woman Within 22.7 6. Roaman’s 21.1 7. ColdWater Creek 20.0 8. Eddie Bauer 19.3 9. Blair.com 20.20 10. QVC 17.30

*Source: Nielsen Online / Marketing Charts

Additional March Retail Benchmarks:

The online retail sector in…

...continue to read "Top 10 Online Retailers by Conversion Rate: March 2009"

FutureNow Post
Wednesday, Mar. 18, 2009 at 6:30 am

Top 10 Online Retailers by Conversion Rate: February 2009

March 18th, 2009

Here are the top 10 converting websites for February 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. Schwan’s 42.10 2. ProFlowers 36.50 3. Quixtar 33.20 4. Vitacost.com 28.90 5. Woman Within 24.20 6. LL Bean.com 20.40 7. Office Depot 20.30 8. Tickets.com 20.20 9. 1800Flowers 17.30 10. QVC 17.10

*Source: Nielsen Online / Marketing Charts

Additional February Retail Benchmarks:

The online retail sector…

...continue to read "Top 10 Online Retailers by Conversion Rate: February 2009"

FutureNow Post
Monday, Feb. 2, 2009 at 7:51 am

Step Right Up and Try the Latest Disruptive Advertising!

February 2nd, 2009

In my tenure here on GrokDotCom, I’ve done a pretty good job avoiding the snarkiness and sarcasm that permeate my whole being.  I open with that so you’ll indulge me on this one :)

Recently, I went to MySpace.com to look up a semi-obscure band.  Why did I go there instead of my usual search engine query?  Because every band is on MySpace.  If you are a band, and live in the Milky Way solar system, you are…

...continue to read "Step Right Up and Try the Latest Disruptive Advertising!"

FutureNow Post
Sunday, Dec. 7, 2008 at 11:20 pm

No More Consulting Indigestion

December 7th, 2008

Have you ever received great advice from a consultant but couldn’t implement it?

A recommendation is just advice, no matter how excellent, until you implement.

It’s only when you implement a recommendation that you reap the rewards.

Even when you know the advice is great you can get consulting indigestion.

You, the client, in consuming the advice can be the log jam or the hero of every consulting engagement. It’s rarely the consultant that makes the difference. If you choke or get indigestion then consulting leaves…

...continue to read "No More Consulting Indigestion"

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