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benchmarks

FutureNow Post
Monday, Dec. 19, 2011 at 8:00 am

Determining, Tracking, and Calculating Your Site Goals

December 19th, 2011

Here at FutureNow, one of the first things that we do when we start our relationship with a new client is to conduct a kick-off call.   We ask our client some uncovery questions so we can get an understanding of our clients’ site and goals before we dig in and get dirty with our analysis and recommendations.  Oftentimes, the client is somewhat unclear on what the goals of their site actually are.  If you…

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FutureNow Post
Monday, Oct. 24, 2011 at 7:30 am

What Actions, Besides a Lead or Sale, Make You Money?

October 24th, 2011

money-headWhenever we start an engagement with a new client at FutureNow, we begin our journey together with a kickoff call to get a better understanding of the client’s business, customers and the general climate of their industry. We also start by taking a look at their analytics account to gain initial insights into their traffic volume, conversion rate, goals, the marketing efforts they are investing in, etc.

In most cases when we ask the client what their goals are for their…

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FutureNow Post
Monday, Jan. 4, 2010 at 9:10 am

Where to Spend Your Marketing Dollars in 2010

January 4th, 2010

2010We all know from experience that it’s difficult to get ahead in the online world without spending on marketing in one way or another.  Since it’s hard to be the expert at everything in the online marketing industry, outsourcing expertise ends up being the most efficient strategy. Now, you just need to balance your limited budget so that you spend your marketing dollars in a way that realizes the highest return on your investments (ROI).

These are some of the questions…

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FutureNow Post
Tuesday, Aug. 25, 2009 at 10:22 am

Top 10 Online Retailers by Conversion Rate: July 2009

August 25th, 2009

Here are the top 10 converting websites for July 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. Schwan’s 35.2 2. Keurig 31.3 3. ProFlowers 26.0 4. Vitacost22.5 5. Blair 22.4 6. DrsFosterSmith.com 22.4 7. Woman Within 21.3 8. Amway Global 20.5 9. Roamans.com 18.7 10. Office Depot 17.9

*Source: Nielsen Online / Marketing Charts

Benchmarks according to the FireClick Index

Fireclick Index 7-09

Increasing your conversion rate…

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FutureNow Post
Tuesday, Jun. 2, 2009 at 10:49 am

Have You Given Your Website a Mid-Year Check-up?

June 2nd, 2009

We’re now 6 months into 2009, and if you’ve embarked on a program of Website/ Marketing optimization, you’re probably looking for some clear, common-sense benchmarks to measure your progress.  Here’s what you should be looking at:

Cost Per Visitor (CPV) – How many advertising, marketing, SEO, etc. dollars do you need to spend to bring in each Website visitor you’re getting.   Don’t look at conversion just yet – it’s your website’s job to convert the visitors; marketing’s job…

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FutureNow Post
Friday, Apr. 24, 2009 at 5:53 am

Top 10 Online Retailers by Conversion Rate: March 2009

April 24th, 2009

Here are the top 10 converting websites for March 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. Schwan’s 50.5 2. FTD 27.2 3. ProFlowers 24.3 4. Vitacost.com 23.7 5. Woman Within 22.7 6. Roaman’s 21.1 7. ColdWater Creek 20.0 8. Eddie Bauer 19.3 9. Blair.com 20.20 10. QVC 17.30

*Source: Nielsen Online / Marketing Charts

Additional March Retail Benchmarks:

The online retail sector in…

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FutureNow Post
Wednesday, Mar. 18, 2009 at 6:30 am

Top 10 Online Retailers by Conversion Rate: February 2009

March 18th, 2009

Here are the top 10 converting websites for February 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. Schwan’s 42.10 2. ProFlowers 36.50 3. Quixtar 33.20 4. Vitacost.com 28.90 5. Woman Within 24.20 6. LL Bean.com 20.40 7. Office Depot 20.30 8. Tickets.com 20.20 9. 1800Flowers 17.30 10. QVC 17.10

*Source: Nielsen Online / Marketing Charts

Additional February Retail Benchmarks:

The online retail sector…

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FutureNow Post
Friday, Feb. 20, 2009 at 7:42 am

Top 10 Online Retailers by Conversion Rate: January 2009

February 20th, 2009

Here are the top 10 converting websites for January 2009*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. Schwan’s 52.50 2. ProFlowers 27.30 3. Quixtar 22.40 4. Blair.com 21.80 5. Office Depot 21.10 6. Vitacost.com 20.40 7. DrsFosterSmith.com 20.30 8. FTD.com 20.20 9. Amazon 17.20 10. CDW 16.90

*Source: Nielsen Online / Marketing Charts

This month big surprise came from first time…

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