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FutureNow Post
Wednesday, Mar. 2, 2011 at 8:39 am

How To Set Up Goals & Funnels – Part 1

March 2nd, 2011

On some of our recent posts, we mentioned how valuable and useful goals and goal funnels can be to your optimization and testing. Some readers commented that they’d like to learn more about how to set them up. You asked, and we will provide!

Setting up goals in Google Analytics can sometimes be a daunting task. Even our analyst group, as we create more and more complex funnels, have found ourselves frustrated by the process (especially when dealing with Regular Expression Match…

...continue to read "How To Set Up Goals & Funnels – Part 1"

Special Announcement
Wednesday, Jan. 5, 2011

Win Conversion Rate Optimization with FutureNow, Inc. for 6 Months

January 5th, 2011

So, you think you can convert, do you?

Prove it.  Are you really satisfied knowing that 97% of the people who visit your website never become your customer, and may even buy from your competitors?  Isn’t it reasonable to expect your PPC campaigns and other marketing efforts at least to pay for themselves?  Don’t you think the content on your site should do a better job of speaking to your visitors’ needs, and possibly even get you better…

...continue to read "Win Conversion Rate Optimization with FutureNow, Inc. for 6 Months"

FutureNow Post
Thursday, Oct. 15, 2009 at 11:00 am

Changes and Non-Changes

October 15th, 2009

Whether you’re a first time reader, or having been reading our blog for years, we value your readership and want to give you an update regarding some changes at FutureNow that will impact GrokDotCom.

You may have noticed that some Grok contributors have been less present on our blog lately. Jeffrey and Bryan Eisenberg have left FutureNow to capitalize on opportunities in professional speaking, blogging, writing, and online marketing advisory.  Bryan’s new website can be found at www.bryaneisenberg.com. Please join us in…

...continue to read "Changes and Non-Changes"

FutureNow Post
Wednesday, Sep. 23, 2009 at 10:39 am

Website Redesign Roundup

September 23rd, 2009

Lots of talk about redesigning websites lately. Maybe it’s because summer is ending, and the Holidays are right around the corner (for e-Tailers, that is)?

needchangeFirst, there was Jeff Sexton‘s post about asking the right Persuasion Architecture questions before redesigning, which was inspired by a Seth Godin post. Then, Jakob Nielson had some good thoughts from the Usability camp about redesigns and how radical they should be.

Mr. Nielson’s thoughts resonated with me given that our OnTarget product is generally focused on incremental improvement of clients’…

...continue to read "Website Redesign Roundup"

FutureNow Post
Monday, Aug. 3, 2009 at 9:29 am

Ogilvy’s Famous Rolls Royce Ad – Another Look

August 3rd, 2009

Did you know that Ogilvy was not the first to use the “electric clock” comparison in a headline?

Pierce Rolls ComparisonI came across this bit o’ trivia while writing my post on Ogilvy’s preferred ad layout.  I found it written up by Robert Rosenthal at Freaking Marketing, who had done the detective work to find and scan in this Pierce-Arrow ad that ran about 25 years before Ogilvy’s Rolls Royce campaign.

If you consider yourself a student of advertising, you’ll want to read…

...continue to read "Ogilvy’s Famous Rolls Royce Ad – Another Look"

FutureNow Post
Wednesday, Apr. 15, 2009 at 8:01 am

Comments on 8 Useful Conversion Tips

April 15th, 2009

I couldn’t help but write down a few comments and links in response to a recent Smashing Magazine post.  Designed to Sell: 8 Useful Tips to Help Your Website Convert kicks major butt, and I thought you’d both enjoy the article and a few comments/additions thrown in for each of the 8 tips:

Tip 1: Subiminal Suggestion

Basically, make sure your design elements – and most especially your pictures – enhance your credibility and put visitors in the right emotional frame…

...continue to read "Comments on 8 Useful Conversion Tips"

FutureNow Post
Wednesday, Apr. 8, 2009 at 7:10 am

Doesn’t Graphic Design/Layout Affect Scanning Patterns?

April 8th, 2009

Jakob Nielsen’s new post regarding how to optimize for online visitor’s F-patterned scanning is a must read.  There’s a lot of sound advice there, many of it confirming or aligning with Future Now recommendations.  Stuff like:

Don’t waste hyperlink words on non-descriptive or generic words.  Make links keyword rich and ensure that customers can predict where the link will take them.  Plan and link for maximum “scent” Use plain language.  In other words, talk to the dog in…

...continue to read "Doesn’t Graphic Design/Layout Affect Scanning Patterns?"

FutureNow Article
Friday, Oct. 24, 2008

Microsoft’s Ad Vs. Apple’s Three Move Set

October 24th, 2008

First, if you haven’t seen it yet, watch Microsoft’s response to Apple’s infamous “I’m a Mac” campaign.

YouTube Preview Image

Here’s the question: what do you want to bet that Apple has been just waiting – even itching – for Microsoft to release that kind of response to their “I’m a Mac” campaign?

Why do I ask that?  Because I’d bet anything that Mac’s marketing was smart enough to engage in what Mike Smock has termed The Three Move Set.  You see, when…

...continue to read "Microsoft’s Ad Vs. Apple’s Three Move Set"

FutureNow Post
Tuesday, Jul. 8, 2008 at 3:08 pm

Case Study: Comcast uses Twitter to delight

July 8th, 2008

Sitting down to the watch the Sox game last night, I surfed over to my hometown paper and found an absolute gem of customer-centricity in the most unlikely of places – a cable television company. As someone who’s lived in a few different markets over the years, I’ve experienced Time-Warner, Comcast, Primestar, Cablevision, and Verizon, and I can tell you there is one common bond that stands out amongst all of Big Cable – the privilege each of the CSRs allowed me…

...continue to read "Case Study: Comcast uses Twitter to delight"

FutureNow Post
Friday, Feb. 1, 2008 at 8:40 am

Is Microsoft Yahoo’s Salvation?

February 1st, 2008

Microsoft made a bid for Yahoo!.

On paper this deal might look right, but how about the cultures?

What do you think; is it a good deal?

...continue to read "Is Microsoft Yahoo’s Salvation?"

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