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FutureNow Post
Wednesday, Dec. 12, 2007 at 6:16 pm

This Year in Blogs: The Definitive Marketing Posts of 2007

December 12th, 2007

2007 was the year “blog” became an everyday word. Only twelve months ago, blogs was seen as a fad that maybe, in a few more years, might be seen as credible by the masses.

Oh, how quickly things change. Blogs have taken over, creating a feedback loop between journalists and readers, businesses and customers, you name it — conversation has officially changed the game.

While this may not represent all of the year’s best marketing bloggery, it’s a start. Are there posts…

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FutureNow Post
Wednesday, Dec. 5, 2007 at 10:08 am

College Tonight Tries to Convert the Facebook Fatigued

December 5th, 2007

college_tonight_logo.jpgIn the world of social networks, Facebook is getting all the buzz. But despite Facebook’s much-blogged-about $15 billion valuation, MySpace rules the roost when it comes to total members, unique visitors and advertisement dollars. In fact, according to, MySpace ranks as the 3rd highest trafficked website in the US (sixth place worldwide), while Facebook sits at a respectable fifth in the U.S. (seventh place worldwide). So why would College Tonight, a new social network geared toward, well, college students actively going…

...continue to read "College Tonight Tries to Convert the Facebook Fatigued"

FutureNow Post
Friday, Nov. 23, 2007 at 6:13 pm

Tired of Your Family Already? Read This…

November 23rd, 2007

Saying Stuff is ‘Dead’ is Dead” by Phil Gomes

Whiteboard Friday — Controlling the Flow of PageRank & Link Juice” by Rand Fishkin, SEOmoz “‘I’m Feeling Lucky’ Button Costs Google $110 Million per Year” by Nicholas Carlson, Vallywag

Millions in Sales from 3 Simple Words” by Glen Rifkin, The New York Times

Psychological (‘personality’) Types” — Socionics

Caring for Your Introvert” by Jonathan Rauch, The Atlantic

The Anatomy of Sarchasm: Researchers Reveal How the Brain Handles this Complex Communication” by S.G. Shamay-Tsoory, PhD, et al.,…

...continue to read "Tired of Your Family Already? Read This…"

FutureNow Post
Monday, Nov. 19, 2007 at 1:59 pm

Opting Out of Facebook’s Disruptive Ad Model

November 19th, 2007

Joshua Porter of has taken a serious look at Facebook’s new so-called “opt-in” ad model.

…Facebook is now partnering with 3rd party sites and selling your information to them for money. How does this work?

Here’s a scenario: you go to and rent a movie. A little interface element pops up and tells you that Blockbuster is sending information to your Facebook account. It gives you ten seconds to say no…and then it sends it anyway. This is called “opt-out”.…

...continue to read "Opting Out of Facebook’s Disruptive Ad Model"

FutureNow Post
Thursday, Nov. 15, 2007 at 7:23 pm

Speaking at Google, Obama Promises Nation’s First CTO

November 15th, 2007

The Google Public Policy Blog offers a recap of presidential candidate Sen. Barack Obama’s visit to the Googleplex yesterday. According to the blog, Google (GOOG) CEO Eric Schmidt didn’t waste any time getting to the tough questions:

Barack Obama added another “first” to his already notable list yesterday: he became the first U.S. presidential candidate — and, I’m guessing, the first high-level elected official in any country — to have a ready answer to a standard Google engineering interview question. Asked by Eric…

...continue to read "Speaking at Google, Obama Promises Nation’s First CTO"

FutureNow Post
Tuesday, Oct. 30, 2007 at 3:28 pm

How to Make a Billion Dollars in Your Underwear

October 30th, 2007

plentyoffish.comA few months ago, we blogged about Markus Frind, a lone entrepreneur and founder of the popular dating site On a panel interview with Guy Kawasaki (watch it here if you’ve got 30 minutes), Markus claimed that he was his only employee, and that he basically spends a couple hours each day maintaining the site — that’s it — in his underwear.

Fast forward to yesterday, when Read/Write Web‘s Richard MacManus caught up with the entrepreneur, who’d just hired his first…

...continue to read "How to Make a Billion Dollars in Your Underwear"

FutureNow Post
Wednesday, Oct. 24, 2007 at 2:57 pm

Spirit Air: You Don’t Have to Turn on the Red Light

October 24th, 2007

Baldaaaaanza...Spirit Airlines used to have great customer service. It was refreshing, actually. In the late 90′s, you could fly round-trip from, say, Detroit to New York for about $120 in a hand-me-down jet staffed with friendly people. It was a great, low-cost airline that was always able to surpass its customers (even lower) expectations.

But all that’s changed. Today, they have a brand-spanking-new fleet of mid-sized jets staffed with would-be friendly people who, bound and gagged with corporate red tape, can’t…

...continue to read "Spirit Air: You Don’t Have to Turn on the Red Light"

FutureNow Post
Wednesday, Oct. 3, 2007 at 7:19 pm

Ballmer: I Wear My Zune Glasses @ Night

October 3rd, 2007
FutureNow Post
Wednesday, Oct. 3, 2007 at 1:47 pm

Geico Jumps the Shark with “Cavemen” Sitcom

October 3rd, 2007


One of the best things to happen this year is the term “jumping the shark” sinking its teeth into the pop lexicon. Eventually, though, even this perfect phrase must itself jump the shark. But, hey, that’s evolution. So goes ABC’s “Cavemen” — a sitcom based on the popular Geico ads — which debuted last night amid the dorsal fins of critics, bloggers, and critical bloggers.

New York Magazine captured the pre-shark-jump jitters:

. . .when this show was pitched to America as…

...continue to read "Geico Jumps the Shark with “Cavemen” Sitcom"

FutureNow Post
Tuesday, Oct. 2, 2007 at 5:55 pm

Yahoo Launches Search Assist, Gets No Respect

October 2nd, 2007

I'll bet my caddy on it...Ever feel like Yahoo’s the Rodney Dangerfield of Search? I tell ya, they’re the the #1 site on this Intertron thing, and still… No respect.

Their latest soon-to-be-overshadowed endeavor, Yahoo! Search Assist, includes an advanced version of the predictive keyword results the major search engines are using, and improved video and Flickr photo search integration.

Here’s what Yahoo’s Yodel Anecdotal blog had to say:

With this launch, we took some liberties with the search box itself, turning it into an interactive experience that senses when…

...continue to read "Yahoo Launches Search Assist, Gets No Respect"

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