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FutureNow Post
Tuesday, Oct. 2, 2007 at 1:15 pm

EBay Lowers Reserve on Skype

October 2nd, 2007

skype: tastes great, less fillingLet’s say you need to unload a promising-yet-way-overestimated tech company you bought for $2.6 billion in 2005 dollars. Where do you turn — eBay? What if listing a “Buy it Now” price isn’t an option? What if you are eBay?

The New York Times has some bubble-bursting hindsight on the broader effect of eBay’s soured Skype acquisition.

Skype earned $90 million during the second quarter of 2007, far below eBay’s projections. EBay said in a regulatory filing that the charge was “the result…

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FutureNow Post
Monday, Oct. 1, 2007 at 1:12 pm

Techmeme, Technorati — Let’s Blog the Whole Thing Off…

October 1st, 2007

techmeme.jpg

Rank is something we bloggers take very seriously. The problem is, nobody seems to be that good at measuring it — not yet, anyway.

For the past couple years, bloggers have loosely relied on Technorati to do the job, with blogs ranked according to their number of incoming links from unique blogs. For some bloggers, though, that may change now that Techmeme has announced a new feature, Techmeme Leaderboard, that ranks blogs according to how often they appear on, well, Techmeme.

Over at TechCrunch…

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FutureNow Post
Thursday, Sep. 27, 2007 at 5:51 pm

Mr. Softy Goes to Washington, Picks Fight with 9 year-old

September 27th, 2007

You wouldn’t pick on a 9 year-old, would ya? How ’bout a 9 year-old with glasses??

Microsoft, reeling from Halo 3‘s $170 million launch — the biggest release in entertainment history — got serious today with an assault on Google, its 9 year-old nemesis. While battle raged in anti-trust hearings before the U.S. Senate, the search giant came off looking battered, but feeling lucky, as they replaced the second ‘g’ on the Google.com homepage with a cartoon piñata in the shape of a ’9′…

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FutureNow Post
Wednesday, Sep. 26, 2007 at 6:20 pm

Firebrand Wants to Be a YouTube for Advertising

September 26th, 2007

firebrand_2.jpgAnnounced today, Firebrand (firebrandtv.com) has some lofty ambitions. It wants to do for advertising what YouTube did for cutout gift boxes, or what MTV did for hair metal in the 80′s. By creating a dedicated portal for funny, sexy, action-packed ads and movie trailers, it’s thought that — soon after it launches on October 22nd — Gen Y-ers will converge on Firebrand for promotional offers, pure entertainment, or, hopefully, to buy stuff.

They claim to be, “QVC for the MySpace generation.”

Now, before…

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FutureNow Post
Tuesday, Sep. 25, 2007 at 6:26 pm

Blog Buzz: Microsoft Games Halo 3; NY Subpoenas Facebook

September 25th, 2007

halo_3.jpgIf you didn’t know Halo 3 — the much-anticipated shoot-’em-up sequel to, you guessed it, Halo 2 — comes out today, you’re probably not much of a gamer. But if you’re a marketer, it’s still worth your attention at some level, even if destroying hostile alien civilizations from the comfort of your sofa doesn’t get your blood pumping.

When Halo 2 was released for Microsoft (MSFT) XBox in 2004, it broke the record for the highest-grossing launch of any type of…

...continue to read "Blog Buzz: Microsoft Games Halo 3; NY Subpoenas Facebook"

FutureNow Post
Tuesday, Sep. 25, 2007 at 2:41 pm

Are “Trusted Editors” Good for Wikipedia?

September 25th, 2007

Information World Review reports that the German Wikipedia will have “trusted editors” by year’s end. The move from community editing and after-the-fact fact-checking “…could be applied to the English language version of Wikipedia if feedback from users is positive.”

Resource Shelf‘s Gary Price reminds us that this move has been in the works for some time:

Three years ago next month, Jimmy Wales was quoted in Red Herring saying that editors to review content were coming.

Wikipedia’s [Founder] Mr. [Jimmy] Wales has said that next year…

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FutureNow Post
Monday, Sep. 24, 2007 at 6:49 pm

Blog Buzz: Barack Wins Yahoo Debate; Google & Facebook Worth Gazillions, Borrow from Second Life

September 24th, 2007

google_earth.jpg

The Google Operating System blog reports that Google Earth is considering new features, including stuff that evokes a sort of “reality TV”-style version of Second Life. According to the blog:

Arizona State University’s students have the opportunity to test a new product “that will be publicly launched later this year”. The invitation page mentions that the product is developed by “a major Internet company” and there are hints that the application is related to social networking, 3D modeling and video games.…

...continue to read "Blog Buzz: Barack Wins Yahoo Debate; Google & Facebook Worth Gazillions, Borrow from Second Life"

FutureNow Post
Thursday, Sep. 20, 2007 at 3:05 pm

Blog Buzz: Is Digg too Sexy for its Fans?

September 20th, 2007

digg_logo.jpgThe site that used to be the best place to scoop obscure tech articles and esoteric news stories still is — depending on who you ask. Like a fringe rock band that made it big from a pop single here, and a power ballad there, Digg must now face the scathing chirps of its early adopter fan base amid the deafening clamor of newbees. The latest thing that has Digg’s hardcore fans in a bunch? They (*gasp*) added (more) social networking…

...continue to read "Blog Buzz: Is Digg too Sexy for its Fans?"

FutureNow Post
Wednesday, Sep. 19, 2007 at 6:03 pm

Blog Buzz: Google’s Advertising Shakeup; iPhones in Deutschland

September 19th, 2007

gadget_ads.jpgHere’s some big news. It seems there’s this startup called “Google” that’s trying to dominate advertising. Apparently, nobody’s told them they’re just another search engine. For instance, today they launched Google Gadget Ads — basically, a micro-site’s brain in a banner ad’s body — in order to widgetize the customer experience to fit in just about any environment. Oh, and they’ve hired a top Ogilvy exec to focus on digital marketing and advertising strategies.

The gadget ads

Spelling it out for…

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FutureNow Post
Tuesday, Sep. 18, 2007 at 11:09 am

Blog Buzz: Google, Yahoo, I.B.M. Threaten Microsoft Office; MC Hammer Goes 2.0

September 18th, 2007

“A great battle in the sea of Ones and Zeros will present itself unto the Weblings; the keepers of gates replaced by wanderers of Gooland and evil itself shall require the correct URL.” –Grokstradamus, Quatrain 2.0

Today, the Internet’s true owners Google announced the release of a presentation feature for Google Docs, its answer to the Microsoft Office suite. In other words, Google now has PowerPoint — only it’s hosted online and, theoretically, more secure.

What might come of Google’s online presentation…

...continue to read "Blog Buzz: Google, Yahoo, I.B.M. Threaten Microsoft Office; MC Hammer Goes 2.0"

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