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Books

FutureNow Post
Tuesday, Aug. 12, 2008 at 4:29 pm

Free Books & Signing at Search Engine Strategies San Jose

August 12th, 2008

On Monday, August 18, 2008 at 12:30pm, my co-author friend and colleague Bryan Eisenberg, founder of FutureNow and co-author of the New York Times bestselling books, “Waiting For Your Cat to Bark?” and “Call to Action”, will launch “Always Be Testing: The Complete Guide to Google Website Optimizer” at Search Engine Strategies (SES) San Jose ( http://www.searchenginestrategies.com/sanjose). The event will be held August 18-21, 2008 at the San Jose McEnery Center.

Bryan will be presenting the session “Pay Per Conversation” together…

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Special Announcement
Friday, Aug. 8, 2008

Always Be Testing Unleashed

August 8th, 2008

always be testing book coverAmazon is already shipping FutureNow’s latest book Always Be Testing. Co-authored with FutureNow’s Chief Scientist, John Quarto-vonTivadar and contributor, Lisa T. Davis; the book is meant for anyone looking to get more leads, sales, and profits from their website.

The first reviews on Amazon are live (including the first time that I have seen a video review for a book). Daniel Waisberg writes:

When I first saw that this book was coming to light I had mixed feelings. On one hand, I…

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FutureNow Post
Monday, Jul. 21, 2008 at 4:38 pm

14 Best Business Fiction Books

July 21st, 2008

I’m always looking for another good read, especially if it’s on my Kindle. My friend, Patrick Sullivan, Jr. spoiled me by giving me a Kindle as a gift. How did I ever live without it?

Joe Nocera lists 14 books he likes in no particular order in “The Best Business Books Ever?

“Liar’s Poker,” by Michael Lewis (even though I’ve since become convinced that the anecdote that gives the book its title never happened). “The Devil’s Candy,” by Julie Salamon. (Greatest dissection of the…

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FutureNow Event

Search Engine Strategies: San Jose

July 21st, 2008

This is the 10th Annual Search Engine Strategies (SES) event this August in San Jose, California. SES San Jose affords delegates the largest learning and networking opportunity of the year, as the 70+ sessions (80% of the sessions are new to the agenda) will cover everything that is search related and the numerous networking parties are back, including the famed Google Dance and Search Bash.

Fellow marketers, webmasters, executive decision makers, including first timers and SES Alumni, will converge to learn…

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FutureNow Post
Monday, Apr. 28, 2008 at 2:04 pm

Johnny Bunko Sure Knows How to Market a Book

April 28th, 2008

The other week, Holly wrote about using video to build better customer relationships. But what if you have a specific product to sell?

Here’s a great example of using video to sell a book online:

Riverhead Books and Penguin Books hired Lindsey Testolin to make made the words of Daniel H. Pink and the illustrations of Rob Ten Pas come to life in the shape of a film trailer — complete with gratuitous needle-dragging-on-record sound effect to suggest a sudden change of expectations.…

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FutureNow Post
Monday, Apr. 7, 2008 at 3:22 pm

Are Friends More Influential Than “Influencers”?

April 7th, 2008

This may not come as a shock, but new research suggests that, yes, our friends are more influential than so-called “influencers” like bloggers.

According to MediaPost,

…a new study from Canadian research firm Pollara, self-described social media users put far more trust in friends and family online than in popular bloggers, or strangers with 10,000 MySpace “friends.”

Of more than 1,100 adults polled in December, nearly 80% said they were very or somewhat more likely to consider buying products recommended by real-world friends and…

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FutureNow Post
Wednesday, Mar. 12, 2008 at 8:43 am

Women Entrepreneurs Grow Firms 2X Faster. Here’s Why…

March 12th, 2008

Recently I’ve been studying up on women entrepreneurs. Why? Because they are one of the fastest growing segments of the business market.The Center for Women’s Business Research put out a recent report with some stats on women-owned businesses:

• Women-owned firms employ nearly 13 million people and generate $1.9 trillion in sales.

• Between 1997 and 2006, majority women-owned firms (51 percent or more women-owned) grew at twice the rate of all firms (42 percent vs. 24 percent).

Want some insight into who…

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Special Announcement
Monday, Mar. 10, 2008

Now Available: “The Soccer Mom Myth” by Holly Buchanan & Michele Miller

March 10th, 2008

We’re very proud to announce that Holly & Michele’s new book, The Soccer Mom Myth — Today’s Female Consumer: Who She Really Is, Why She Really Buys, is now available.

The book addresses the most common mistakes in marketing to women, both online and offline, and shows us how to really understand who our female customers are. The authors then pull back the curtains for a realistic look at what women really want. Or, as they warn on The Soccer Mom…

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FutureNow Post
Monday, Feb. 25, 2008 at 3:05 pm

WIRED Sees a Future in “The ROI of Free”

February 25th, 2008

Chris Anderson, editor in-chief of Wired and author of the bestselling book-turned-Web 2.0-buzz-phrase, The Long Tail, launched a juicy cover story today.

In “Free! Why $0.00 is the Future of Business” — which, as one might expect, is available for free at Wired.com* — Anderson argues that, across industries, businesses are baiting new customers with free stuff.

Of course, that’s nothing revolutionary. But it is evolutionary in the sense that we’ve come to expect some level of “free” something. In fact, we’re…

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Special Announcement
Wednesday, Feb. 13, 2008

Win a Free Copy of “The Soccer Mom Myth”

February 13th, 2008

By now, most of you know about my passion and focus of extensive research: marketing to women online. Over the past several years, I’ve been so consumed by the topic that, in addition to my articles for GrokDotCom, I’ve kept up my own blog as well. Until now. I’m downsizing to one.

From now on, you can now read about all things marketing-to-women-online at GrokDotCom.com/women.

And now for the really exciting news…

Michele Miller and I have a new book coming out March 10th:…

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