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Books

FutureNow Post
Tuesday, Jan. 22, 2008 at 5:05 pm

Ecommerce Marketers and Designers: Read This Book

January 22nd, 2008

web_design_for_ROI_cover_1.jpg

If every designer (and the marketers who hire them) read Web Design for ROI, the new book by Lance Loveday & Sandra Niehaus, the Web would be a better and more profitable place.

Sure, the book will show you design techniques that help generate positive ROI, but the best of all is that it’s easy to follow. The authors dissect a website into six common sections — homepage, detail or landing pages, category pages, product pages, forms, and checkout — found…

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FutureNow Post
Tuesday, Jan. 15, 2008 at 1:26 pm

Entrepreneurial and Female? Discover Your Inner Samurai

January 15th, 2008

Have you ever been sad to read the last page of a book — one you just didn’t want it to end?

That’s how I felt after reading Dr. Susan L. Reid’s Discovering Your Inner Samurai: The Entrepreneurial Woman’s Journey to Business Success. I felt like we’d been having this great conversation, and I didn’t want it to be over.

So I picked up the phone and called Susan. I felt comfortable using her first name because I felt like I knew…

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FutureNow Post
Wednesday, Jan. 9, 2008 at 6:41 am

The TSA’s 5 Book Travel Restriction

January 9th, 2008
Special Announcement
Monday, Dec. 17, 2007

Podcast: Seth Godin on His Latest Book, “Meatball Sundae”

December 17th, 2007

We’re excited to announce that today at 2pm (EST), Seth Godin — author of the most popular marketing blog in the world, Permission Marketing, Purple Cow and many other bestsellers — will join us to discuss his latest book, Meatball Sundae.

What’s a “meatball sundae,” you ask? In addition to something you probably shouldn’t eat, it’s an analogy for what happens when product development, management, strategy and tactics are out of sync with today’s “new marketing” era. But Seth will explain all of that…

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FutureNow Post
Monday, Dec. 3, 2007 at 12:00 pm

How to Leverage “OPM” (Other People’s Mistakes)

December 3rd, 2007

other_peoples_mistakes.jpgLots of people who’ve spoken with either Jeffrey or me know how uncomfortable we are with being called “experts,” despite our books and nearly 10 years of focus on marketing optimization. I’ve said it before: “Gurus are a dime a dozen on the internet.” The problem with taking pundits’ advice is that it can end up costing those who follow blindly a fortune. I need your help to prevent that.

Don’t get me wrong. I believe hardly any of the folks who…

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FutureNow Post
Tuesday, Aug. 21, 2007 at 9:49 am

“The Wild Ride from Podcast to Book Deal”

August 21st, 2007

OpenCulture has an excellent feature called “The Digital Tipping Point: The Wild Ride from Podcast to Book Deal” about Lars Brownworth, a New York high school teacher whose podcast on the influence of the Byzantine empire is fine example of new media innovation.

The Byzantines were connectors, bridging cultural divides between East and West, reshaping our world in the process.  I’m definitely excited to read Bronworth’s book once it comes out early next year.  In the meantime, if you’re as…

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FutureNow Post
Monday, Aug. 13, 2007 at 4:31 pm

I’ll Pay for Lunch

August 13th, 2007

I recently shared lunch with my good friend and business associate, Ray Bard. Ray is the monumentally successful mastermind behind the Bard Press publishing house where I worked from 1999-2002. We established a great dialog during my stint there and try to get together as often as possible to trade war stories about current projects and the state of affairs in the Big Bad Book Industry.

We spent most of this particular lunch discussing the challenges faced by today’s publishers. (This…

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FutureNow Post
Monday, Jul. 23, 2007 at 11:40 am

Book Publishers Stupider Than Anyone Imagined

July 23rd, 2007

As an author, my headline is hard to believe, yet it’s confirmed once again. This morning, while having coffee and reading the news I spotted this:

“Austen Scam Exposes Publishers’ Pride and Prejudice”

LONDON (AFP) – A string of publishers failed to spot blatant plagiarism of one of English literature’s most famous authors, in a cheeky test to see if she would have secured a book deal today, a report said Thursday.

David Lassman, head of the Jane Austen Festival in Bath,…

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FutureNow Article
Thursday, Jul. 5, 2007

Grokcast: David Meerman Scott on Turning PR into Thought Leadership (Part 2)

July 5th, 2007

David Meerman ScottIn Part 2 of the interview — here’s Part 1 if you missed it — David Meerman Scott, author of The New Rules of Marketing & PR, speaks with Robert Gorell about how marketing and public relations needs to be a real interaction with not only your customers, but the people who move your industry. Real thought leadership doesn’t happen in a vacuum and, especially today, it’s important for your organization to tell its story–far beyond boring people with never-ending talk…

...continue to read "Grokcast: David Meerman Scott on Turning PR into Thought Leadership (Part 2)"

FutureNow Article
Thursday, Jul. 5, 2007

Grokcast: David Meerman Scott on the New Rules of Marketing & PR (Part 1)

July 5th, 2007

In today’s edition of Grokcast, David Meerman Scott, author of The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, speaks with Robert Gorell about how marketing and public relations have become more conversational than ever, and how to not let these new opportunities to relate to customers slip by your company’s radar.

A renowned online thought leadership and viral marketing strategist, David’s blog WebInkNow.com is invaluable for anyone…

...continue to read "Grokcast: David Meerman Scott on the New Rules of Marketing & PR (Part 1)"

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