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Books

FutureNow Post
Thursday, Jun. 28, 2007 at 10:12 am

2 Minutes In The Age of Speed

June 28th, 2007

Speed?

This isn’t a post about NASCAR, weight-loss pills or Speed Racer (ah, the Mach 5). I know you’re in a rush, so I’ll get to the point.

In September, Vince Poscente’s book, The Age of Speed, will be in book stores. In preparation for the release, Vince is conducting a survey that takes less than 2 minutes to complete. Plus, if you’re among the first 100 to complete the survey, you get a free copy of his book–not a bad deal.

The…

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FutureNow Post
Friday, May. 4, 2007 at 5:18 am

What Books are Floating Around Your Office?

May 4th, 2007

It’s not only preschoolers who enjoy a good game of you show me yours, I’ll show you mine ;)

While randomly strolling through the Future Now offices, there’s a vast array of books teammates are currently ensconced in. Here’s five:

Made to Stick, by the brothers Heath. We know a thing or two about getting two very bright, very opinionated brothers together to crank out a few hundred pages. It’s not always easy, but it seems it’s almost always worth the effort.…

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FutureNow Post
Friday, Apr. 27, 2007 at 12:05 pm

Athletic Math Nerd Seeks Someone To Hum Seinfeld Intro Music With

April 27th, 2007

026_Lucky_nerd.jpgWould you date this person? Most of us wouldn’t.

But the person that would is sure to respond passionately to such a bold headline. According to Fast Company, if you want people to love you, you’d better figure out who’s gonna hate you…

We examined more than 1,000 Match.com ads–from men and women, old and young. Our search yielded headlines like this one: “Hey.” Folks, if your opening line is “Hey,” you better be hot.

Another said “Looking for love.” Well, duh, you’re on…

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FutureNow Post
Monday, Apr. 9, 2007 at 8:13 am

Data Can Tell You ‘What’ People are Doing, Not ‘Why’

April 9th, 2007

Marketing_in_the_In_Between Book Review: Marketing in the In-Between I have a confession to make. I’m a geek. Really. If I were a guy, I’d have a pocket protector.

I was reminded of this on a recent plane ride when my seat-mates were reading the latest James Patterson book, The Memory Keeper’s Daughter and You: On a Diet. I had my usual pile of books, including Playing the Quantum Field, The Female Brain, 50 Psychology Classics and Marketing in the In-Between: A Post Modern…

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FutureNow Post
Thursday, Mar. 8, 2007 at 8:21 am

Founders at Work – Sold!

March 8th, 2007

Founders at Work by Jessica LivingstonBooks are hard to sell; trust me as a two-time NY Times best-selling author I speak with some authority on this subject. Guy Kawasaki sold me a book, with his review, I wasn’t really sure that I cared to read. He showed the picture you see and he provided fifteen excerpts from Founders at Work by Jessica Livingston to make the sale. So couldn’t I have read a little bit of it in a book store or online? Weren’t there other…

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FutureNow Post
Friday, Mar. 2, 2007 at 4:06 pm

Book Publishers Need a Reality Check

March 2nd, 2007

Courtesy of Slate.com (and Google Image Search)A Day in the Life of a Persuasion Architect brought back an interesting blog post by “Mike” on Techdirt.

In it, ‘Mike’ argues that:

“Book publishers have been pretty vocal in their dislike for Google’s plan to scan books and make them searchable via a great big electronic card catalog — claiming that this somehow is a misuse of their content.”

“The question, really, is why bother? All these publishers are creating limited, expensive, fragmented searches for books, when Google (and others such as…

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FutureNow Post
Thursday, Mar. 1, 2007 at 1:11 pm

Web Analytics Flattery Day

March 1st, 2007

These guys must know that kind words will get them everywhere with me. Web analytics expert, Eric Peterson had some very nice things to say about the new ebook I wrote with Anthony “Shaq” Garcia, Which Sells Best. Then, the insightful Ian Houston from Visioactive added his effusive kindness:

Which Sells Best: A Quick Start Guide to Testing for Retailers by Bryan Eisenberg and Anthony Garcia of FutureNow, Inc. Having read “Call to Action” and “Waiting for your Cat to Bark“, I don’t really need…

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Special Announcement
Thursday, Jan. 25, 2007

Call to Action Index and Expanded Table of Contents

January 25th, 2007

Back when we published our hardbound version of Call to Action in 2005, we were a little pressed for time. So it had a flaw or two here and there. But the content was solid. You must have thought so, because you helped us turn that edition into a bestseller!

Now the publishing house that brought you Waiting for Your Cat to Bark? brings you a new, improved Call to Action in paperback. We’ve worked hard to clean up the organization,…

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FutureNow Post
Wednesday, Sep. 14, 2005 at 3:07 am

Get that big client, Bag The Elephant

September 14th, 2005

NewbtecoverSteve Kaplan aka The Difference Maker, a great friend of Future Now, just released a book bound for the business best seller list.  It’s called … Bag The Elephant, How To Win And Keep Big Customers.

If you serve big clients or desire to sell to bigger clients, this book is a have-to read. It is stuffed with practical advice, and it will have you taking action and making a difference in no time. 

Steve has offered our blog readers a special time…

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FutureNow Article
Wednesday, Jun. 1, 2005

3 Tips for Great Web Content

June 1st, 2005

Improve the quality of your content by writing with links, metadata and your customers’ tasks in mind

I was talking to a Web person the other day about copy. I asked if his site incorporated important keywords in the copy and linked those keywords to relevant pages, these being tactics that benefit both conversion and search engine rankings. “Um, no,” he replied. “Our SEO guy is on top of things. And we’ve totally revamped our navigation system. We want to avoid…

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