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Branding and Advertising Rants

FutureNow Post
Wednesday, Nov. 7, 2007 at 8:41 am

Sloan Seymour, President of Ziff Davis, Spammer Extraordinaire

November 7th, 2007

Editor’s Note: This post has been essentially ‘removed’ due to the inflammatory style it was written in. Here’s a post about email marketing best practices you may enjoy instead. Or, simply read our latest thoughts on conversion rate optimization and other digital marketing topics.

...continue to read "Sloan Seymour, President of Ziff Davis, Spammer Extraordinaire"

FutureNow Post
Friday, Oct. 5, 2007 at 11:27 am

Can Delta’s Blog Really Deliver A Change?

October 5th, 2007

delta_ad_on_yahoo_for_blog.pngDelta’s latest marketing campaign has been focused on how much the airline has changed. Although marketing has surely been told to make sincere promises, it seems the business has no intention of keeping them.

While reading the news on Yahoo! this morning, I stumbled upon this ad for Delta. I’m a frequent Delta flyer and I’ve seen some small, directional changes — but they have a long way to go. They’re going through the motions of realligning and rebranding, but new tactics…

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FutureNow Post
Wednesday, Oct. 3, 2007 at 1:47 pm

Geico Jumps the Shark with “Cavemen” Sitcom

October 3rd, 2007


One of the best things to happen this year is the term “jumping the shark” sinking its teeth into the pop lexicon. Eventually, though, even this perfect phrase must itself jump the shark. But, hey, that’s evolution. So goes ABC’s “Cavemen” — a sitcom based on the popular Geico ads — which debuted last night amid the dorsal fins of critics, bloggers, and critical bloggers.

New York Magazine captured the pre-shark-jump jitters:

. . .when this show was pitched to America as…

...continue to read "Geico Jumps the Shark with “Cavemen” Sitcom"

FutureNow Post
Thursday, Sep. 6, 2007 at 8:38 am

Sales, Discounts & Farts Get Results

September 6th, 2007

discounting stinksWant to clear inventory or goose sales this month? Announce yet another promotion.

Want to clear out a crowded elevator? Ask my friend John and he’ll explain how a poorly digested meal will do the trick.

You will get results! Even if both leave a stink.

Farting and clearances are both necessary and both have an appropriate place and time.

Kevin Hillstrom got me thinking about this issue again…

Bryan and I often rant against discounting dependence, and we’re not alone. In his Entrepreneur magazine…

...continue to read "Sales, Discounts & Farts Get Results"

FutureNow Post
Thursday, Aug. 16, 2007 at 9:30 am

BusinessWeek: Are Big Ad Agencies Clueless?

August 16th, 2007

BusinessWeek‘s Bruce Nussbaum asks: “Are Big Ad Agencies So Clueless That Corporations Should Avoid Them?

It’s not this bad, is it?

(Video may not be work-safe… If you work in an ad agency.)

...continue to read "BusinessWeek: Are Big Ad Agencies Clueless?"

FutureNow Post
Wednesday, Aug. 15, 2007 at 8:24 am

Trust Us, We’re No Shady Dot Com!

August 15th, 2007

Will you trust a .org more than a .com?


TIAA-CREF thinks you will. Their new advertising campaign created by Modernista emphasizes its status as a nonprofit organization. Their new campaign, starting this week, focuses on a new website,

According to the New York Times article “A Dot-Org Stresses That It’s No Dot-Com“:

“Think .org-onimically,” the headline of a print ad urges. “How much more objective can you get than .o-r-g?” another ad inquires. A third ad declares that “.org” represents “three of…

...continue to read "Trust Us, We’re No Shady Dot Com!"

FutureNow Post
Friday, Jun. 29, 2007 at 11:21 am

iPhone Campout = “Brand Loyalty Beyond Reason”

June 29th, 2007

Are you kidding me?Has anyone camping out for an iPhone realized that you don’t have to go to an Apple Store? As you may recall (from the only negative moments in any of the reviews), it’s an AT&T device. I just called a few AT&T stores in Brooklyn. No lines.

Apple has become the #1 brand this year for making people blind to the obvious. Don’t get me wrong; we love Apple so much our entire office has gone Mac. Still, this is nuts…

In fact, it might…

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FutureNow Post
Thursday, Jun. 21, 2007 at 10:33 am

Isn’t “alli” Why People Hate Marketers?

June 21st, 2007

Any marketers out there ever feel like non-business folk’s knee-jerk contempt for your profession rivals that of ambulance-chasing attorneys?*

This prejudice, although generic, is understandable. And, by the way, show me an attorney who defends her trade as much as her clients and I’ll show you the reason lawyer jokes were invented.

...continue to read "Isn’t “alli” Why People Hate Marketers?"

FutureNow Post
Tuesday, Jun. 12, 2007 at 5:43 am

McDonalds Instead of Starbucks: Brand Heresy?

June 12th, 2007
FutureNow Post
Wednesday, May. 30, 2007 at 6:34 pm

Images That Appeal to Women?

May 30th, 2007

It all started when I was doing research on women and images. I read lots and lots of women’s magazines.

I lost my will to live.

Seriously, I just didn’t get it. The models looked bored at best, in pain at worst. Fashion ads were the biggest offenders. Fashion photographers call these women beautiful models. I call them raccoons with a heroin addiction.

But I persevered. I find the study fascinating. So I went to view the Clio awards in print to see…

...continue to read "Images That Appeal to Women?"

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