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FutureNow Post
Tuesday, Jul. 1, 2008 at 7:33 am

Flash May Now Bring More Search Traffic, Does it Matter?

July 1st, 2008

flashAdobe was the first company to introduce the concept of plug-ins to software (Photoshop), to open up Post Script standards, now they are opening up Flash so that search engines can crawl the files. Kudos to Adobe! This is wonderful way to enhance a powerful tool. You’ll have the power. Now, keep in mind though that with all “great power comes responsibility.” I know many designers who were able to discourage their clients from indulging their vanity in an all flash website…

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FutureNow Article
Tuesday, Jun. 24, 2008

Information Overload: Why Less is the New More

June 24th, 2008

information overload image from broox at flickrA new report entitled Information Overload: We Have Met the Enemy and He Is Us was written up recently in the Wall Street Journal and the New York Times. Commissioned by Basex, it details how information overload, particularly task interruptions, costs the Enterprise $650 billion a year in lost productivity.

That’s a very large price to pay for having everything at our fingertips, all the time, in any format.

Our decision-making processes can’t always keep up with our choices. The same challenge…

...continue to read "Information Overload: Why Less is the New More"

FutureNow Post
Wednesday, Dec. 12, 2007 at 8:30 am

Can “w00t” Provide Wikipedia with Directions?

December 12th, 2007
FutureNow Post
Sunday, Nov. 25, 2007 at 10:11 am

Amazon’s Patented Lousy Service

November 25th, 2007

Techdirt reports that Amazon has been awarded a patent for Generating Current Order Fulfillment Plans Based on Expected Future Orders. Essentially, if Amazon deems that you won’t be a long-time customer or ordering again soon, your order will take longer to be expedited.”

This comes after Amazon snuck One-Click past the patent system by changing the word “a” to “the,” and adding the phrase “purchasable through a shopping cart model.” According to Slashdot, lawyers for Amazon “apparently managed to reinstate two of CEO…

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FutureNow Post
Thursday, Oct. 25, 2007 at 5:37 pm

Omniture Acquires Visual Sciences

October 25th, 2007

Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, announced today a definitive agreement to acquire Visual Sciences, Inc. (NASDAQ: VSCN) in a stock and cash transaction valued at approximately $394 million.

This is a great move for the web analytics industries and their customers. Consolidation helps to create standards. My personal congratulations to Jim MacIntyre and all our friends at Visual Sciences, and to Josh James and crew at Omniture. Best of luck to all involved.

...continue to read "Omniture Acquires Visual Sciences"

FutureNow Post
Tuesday, Oct. 16, 2007 at 4:15 pm

Showdown at Emetrics Summit: Google Analytics Retools, Microsoft to Compete

October 16th, 2007

The hand of GoogleCompetition among web analytics providers is heating up. Today, at the Emetics Marketing Optimization Summit in Washington DC, Google (GOOG) announced several new features for its popular Google Analytics tool, including a customizable Google-branded in-site search box, in-site search reporting, event tracking and updates to its Urchin software — all of which should be a big help to small and medium-sized e-commerce shops. Previously at the Summit, Microsoft (MSFT) announced its own analytics platform, Gatineau.

How will these two giants compete? Here’s what we…

...continue to read "Showdown at Emetrics Summit: Google Analytics Retools, Microsoft to Compete"

Special Announcement
Thursday, Oct. 11, 2007

Bryan Eisenberg Appointed to “Marketing Dream Team”

October 11th, 2007

A new collective of forward-thinking marketers has emerged, and you’re all invited to join in and tap their knowledge directly. Founded by John Marshall, Michael Stebbins, and Avinash Kaushik, Market Motive — a premium service for marketing professionals — offers a concrete advantage to its members: direct access to some of the brightest minds in online conversion, email, search, web analytics, and ROI marketing. That’s why we’re especially proud to announce that Market Motive has named our own Bryan Eisenberg to its marketing…

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FutureNow Post
Tuesday, Sep. 25, 2007 at 10:19 am

Amazon is Ready to Take a Bite Out of Apple

September 25th, 2007

Bezos and Jobs in New York MagazineAmazon (AMZN) pulled the cover off its long-awaited music store, Amazon MP3. Amazon is targeting the long tail that Apple (AAPL) hasn’t captured. Their selection is DRM-free MP3s with over 2 million songs from more than 180,000 artists represented by over 20,000 major and independent labels. Most songs are priced between 89 cents and 99 cents.

Will they outsell Apple’s iTunes?

Check it out and compare it to iTunes. Do you think one is better than the other? Will you shop at both or…

...continue to read "Amazon is Ready to Take a Bite Out of Apple"

FutureNow Post
Wednesday, Aug. 22, 2007 at 1:47 pm

PriceGrabber to Show “Hacker Safe” Trustmark in Results

August 22nd, 2007

Hacker has just announced a partnership with ScanAlert to feature its “HACKER SAFE” logo next to results from participating e-commerce shops. This move makes PriceGrabber one of the first pricing engine to show trustmark verification next to specific vendors. (Last week, Yahoo! Shopping announced it would do the same.)

According to the news release:

HACKER SAFE integration will offer its certification throughout a network of more than 11,000 sellers and over 300 co-brand partner Web sites that incorporate’s CPC (cost per click) product…

...continue to read "PriceGrabber to Show “Hacker Safe” Trustmark in Results"

FutureNow Post
Tuesday, Aug. 21, 2007 at 10:14 am

Would You Play with Helium?

August 21st, 2007

helium.jpgMy friend Anne Kennedy sat with me yesterday in the speakers’ room at Search Engine Strategies and told me about a company she’s involved with called Helium; a directory of about a half-million user-generated articles (so far).

But it’s much more than a directory. Helium allows articles its community considers more valuable to get better visibility — and a bigger chunk of its ad revenue. They also have an area for debate and have included a marketplace for publishers and authors to connect. Today, they…

...continue to read "Would You Play with Helium?"

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