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Business Strategy

FutureNow Post
Thursday, Dec. 1, 2011 at 7:30 am

12 Days of Conversions: Day 7-Comparison Shopping

December 1st, 2011

five christmas trees that resemble a star rating systemPeople love to comparison shop, especially when they are trying to find gifts for another person.  They compare websites, shipping costs and delivery times, star ratings, and prices.  Help your prospects find both your site and the perfect gift this season by optimizing their comparison shopping experience with these valuable tips.

1.  Feature Product Reviews

If you do not already ask your customers to review your products, you are missing out on the big bucks!  …

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FutureNow Post
Thursday, Jan. 6, 2011 at 10:32 am

Use Testing to Make Business Strategy Decisions

January 6th, 2011

We all know that testing is a great tool to use when deciding between images, content and layout, but have you ever considered it to make business decisions? Recently, a client came to me with a predicament: UPS is raising their shipping costs by 5%. My client wanted to know if it would be best to swallow these costs or pass these charges onto their customers. Obviously, they didn’t want to jeopardize their customers; however, incurring greater shipping costs was…

...continue to read "Use Testing to Make Business Strategy Decisions"

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