Questions? (877) 643-7244

Buying Process

FutureNow Post
Monday, Feb. 13, 2012 at 8:56 pm

Which Type Am I? Thoughts on Personas & Personality Type

February 13th, 2012

Isn’t it interesting to site back and watch the old become new again?

While speaking with marketers after my session on Personas at Conversion Conference, it seemed to me a trend was (re)gaining traction.  Over the past few months, the digital community at large has taken up the Personas mantle, and there have been many great articles written to help Marketers.  As we wrote in Waiting for Your Cat To Bark, understanding your customers and enabling them to get what they came for is of utmost…

...continue to read "Which Type Am I? Thoughts on Personas & Personality Type"

FutureNow Post
Wednesday, Dec. 7, 2011 at 7:30 am

12 Days Of Conversions: Day 11-Call To Action

December 7th, 2011

Help your customers find their wallet this season by fine tuning the art of the call to action this holiday. Every properly placed and worded call to action brings your prospect one step closer to converting.  All of your visitors have come to you voluntarily – each made the choice to land on your Web site.  Now, it is your job to show them around and be sure they know their role when they arrive.  If…

...continue to read "12 Days Of Conversions: Day 11-Call To Action"

FutureNow Post
Monday, Dec. 5, 2011 at 7:30 am

12 Days of Conversions: Day 9-SEO

December 5th, 2011

Christmas Tree with garland that reads SEOPart of your early SEO strategy this holiday was probably to conduct keyword research to find highly searched keyword terms in your industry, with relatively low competition. By driving traffic that is searching for “ornaments” to your site, you’re going to work harder to convert this traffic than let’s say “sardine can Christmas tree ornament” or something of that nature. Are you focusing all of your SEO efforts on driving the traffic for those tough general keyword terms? Or are you…

...continue to read "12 Days of Conversions: Day 9-SEO"

FutureNow Post
Friday, Dec. 2, 2011 at 7:30 am

12 Days of Conversions: Day 8-Wish Lists

December 2nd, 2011

Little girls hristmas list written in red and greenWhat better time for online wish lists than the holidays!  I have a lot of personal experience using wish lists to help my grandma with her holiday shopping.  She has some trouble with basically any and all things online, so usually my dad will help her by accessing the site I made my wish list on and going over the things I might like with her.  It works great for both of us, she…

...continue to read "12 Days of Conversions: Day 8-Wish Lists"

FutureNow Post
Tuesday, Nov. 29, 2011 at 7:30 am

12 Days Of Conversions: Day 5-Paid Search Campaigns

November 29th, 2011

Keyboard with blue christmas tress and red 2011 keysSpend more to get more.  That saying is more important to ecommerce sites during the holidays than during any other time of year. Aggregate conversion rate throughout the web increases over the time between Thanksgiving and New Year’s, so it is only natural to increase PPC spend during this time.  Make sure your additional spend is as fruitful as possible by following these 5 tips to increase revenue on PPC spend over the holiday season:

#1 Maintain Scent

The…

...continue to read "12 Days Of Conversions: Day 5-Paid Search Campaigns"

FutureNow Post
Friday, Nov. 25, 2011 at 7:30 am

12 Days of Conversions: Day 3- The Shopping Cart

November 25th, 2011

Shopping Cart filled with Holiday GiftsWe are always saying that one of the best places to start conversion optimization is in the shopping cart.  The customers you lose in the cart are the ones who have already gone through 90% of the buying process and have money in hand. Do not let them leave for any reason other than perhaps, they have to check with their mom or partner or grand-baby first. Here is a list of things to take care of in your cart…

...continue to read "12 Days of Conversions: Day 3- The Shopping Cart"

FutureNow Post
Monday, Nov. 21, 2011 at 7:30 am

Buying Stages and Ad Campaigns

November 21st, 2011

It’s not a secret, that what we do here at FutureNow is conversion rate optimization. One common misconception about conversion rate optimization is that it begins once a prospect lands on your site.  Optimizing  your conversion rate should start before a prospect ever lands on your site. For example, if you are investing in campaigns focused at driving traffic to your site, you should be planning those campaigns to match your intended prospect’s buying stage.

Buying…

...continue to read "Buying Stages and Ad Campaigns"

FutureNow Post
Monday, Nov. 14, 2011 at 7:30 am

The Most Valuable Real Estate On Your Site

November 14th, 2011
gorgeous home with reflective pondThe Duties of Your Homepage

The homepage has so much responsibility.  In most cases, our client’s homepages are the highest trafficked landing pages.  They are the entry point for many different types of visitors in different stages of their buying process.  The homepage needs to present content and images that effectively speak to the return visitors that already know your brand.  It also needs to feature elements that will engage the visitor who…

...continue to read "The Most Valuable Real Estate On Your Site"

FutureNow Post
Monday, Oct. 31, 2011 at 7:30 am

Read Your Prospects Minds With Keywords!

October 31st, 2011
blue men reading each others mindsWhat is Keyword Bucketing?

Have you ever wanted to know exactly what your visitors want, and then deliver it to them using your website as the vehicle?  You can do just that with keywords!  Since you cannot build a landing page for every single keyword your prospects search with, you will have to find an alternative solution.  We would like to suggest bucketing your keywords into early, middle and late buying stages as a…

...continue to read "Read Your Prospects Minds With Keywords!"

FutureNow Post
Wednesday, Jun. 1, 2011 at 1:26 pm

How to Analyze and Improve Your Landing Page

June 1st, 2011

A couple of weeks ago, I wrote a blog post about how the FutureNow methodology to improve website performance applies to all business models. Regardless of business model and type of site, we always start our work by focusing on improving the experience on a client’s site for their late stage visitor because these visitors are ready to take action today, and therefore should be the easiest to convert. By finding the stumbling blocks preventing these late stage visitors from taking action,…

...continue to read "How to Analyze and Improve Your Landing Page"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: