Questions? (877) 643-7244

case studies

FutureNow Article
Monday, Nov. 12, 2007

Use of Personas Boosts Conversion by 400%

November 12th, 2007

Countless once-skeptical businesses have changed their tune about personas [define]. The successes have been well documented, but a lot of smart people continue to scoff at the idea, thinking personas are a touchy-feely attempt to connect with customers on, like, a cosmic level — and that you’d have to be some kind of marketing hippy to waste budget on fluff like that.

Those attitudes are changing. This month’s Internet Retailer magazine shows how companies like Future Now are using personas to bridge the gap…

...continue to read "Use of Personas Boosts Conversion by 400%"

FutureNow Article
Tuesday, Oct. 16, 2007

Case Study: Karma Police Arrest Radiohead for Leaving Cash on the Table

October 16th, 2007

raadiohead_checkout.jpgHumans are notoriously uptight. One moment we’re seething with anticipation over something that’s sure to be so thoroughly enjoyable that we can’t even picture complaining about it — ever — until the next day or so, when we do. Without warning, people will turn on your brand and tell their friends to do the same. This is why setting expectations online is crucial; something the band brand Radiohead learned the hard way after its novice online marketing efforts managed to disappoint…

...continue to read "Case Study: Karma Police Arrest Radiohead for Leaving Cash on the Table"

FutureNow Article
Thursday, Sep. 27, 2007

How to Double Your Conversion Rate

September 27th, 2007

Most e-commerce sites only convert three out of every hundred people who visit their sites. What a shame! And the worst side-effect of this fact is apathy.

People often ask us, “What’s the average Conversion Rate in my industry?” Fair enough, but does it matter? If you’re converting less than 1/10th of your traffic, you should be concerned. If you’re converting more than that, you can do better. We all can. It’s even possible to double your conversion rate, if you…

...continue to read "How to Double Your Conversion Rate"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: