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category page improvements

FutureNow Post
Monday, Feb. 15, 2010 at 9:32 am

We Converted Online, But Only Because It Was Free

February 15th, 2010

I was just recently married and moved to a new state not too long after the wedding.  Thankfully, rather than receiving gifts from friends and family, my husband and I received a slew of gift cards, the majority of which were to Target.com.  After moving in to a relatively bare apartment, we happily went to our local Target store in order to cash in.  Already familiar with the Target brand, and having a pretty good idea of…

...continue to read "We Converted Online, But Only Because It Was Free"

FutureNow Post
Wednesday, Oct. 21, 2009 at 9:00 am

Help the Visitor Choose: Let Her Click to Compare

October 21st, 2009

A lot of companies agree that they have problems with their category pages. Coming into the Holiday Season, it’s incredibly important to think of those things that will help the visitor move through her buying process easily, and improving the customer experience on category pages can have a real impact.  Optimizing category pages can prevent “pogo sticking” behavior, reduce bounce rates, and improve overall conversion.  Our clients are bold enough to work with us to verify the best of…

...continue to read "Help the Visitor Choose: Let Her Click to Compare"

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