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Friday, Nov. 30, 2012 at 5:10 pm

Your New Online Business Model: Monthly Delivery and Auto Renewal

November 30th, 2012
The Auto-Renewal Business Model

It’s the holiday season for online shoppers, and we are here to give you another way to cash in your website this season!

Look at your products or service and try to realize if it is a gift that can keep on giving.  There are quite a few companies that use “of the month” or “auto-renewal” as a business model.  Have you ever considered applying the same concept to your brand? Maybe you do not realize it,…

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FutureNow Post
Friday, Oct. 26, 2012 at 1:02 pm

Why People Don’t Buy Part 4: Your Website Needs a Doctor

October 26th, 2012

The first three parts of this series cover the 3 main reasons people leave your website based on a SeeWhy survey.  The survey asked “Why do you browse an ecommence website and then choose not to buy?” This post covers reasons that are so obviously bad, that people forget to mention them in surveys about site experience.  The following site problems might not top a survey, but they ARE the main reasons people abandon your site.  Luckily…

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FutureNow Post
Wednesday, Oct. 24, 2012 at 1:53 pm

Why People Don’t Buy Part 3: Saving Items For Later Purchase

October 24th, 2012

Why People Don’t Buy Part 1: High Shipping Costs

Why People Don’t Buy Part 2: they are Comparison Shopping

Why People Don’t Buy Part 3: Saving Items for Later Purchase

Many guests will leave the buying process with items in their shopping cart, especially for larger ticket items.  Sometimes people need to speak to one or many people about your product and company before they are willing to commit to buying from you.  The best way to keep these guests coming back…

...continue to read "Why People Don’t Buy Part 3: Saving Items For Later Purchase"

FutureNow Post
Thursday, Sep. 13, 2012 at 2:47 pm

Why People Don’t Buy-Part 1: High Shipping Costs

September 13th, 2012
Why Don’t Customers Buy?

SeeWhy, a company that specializes in e-mail published the results to a questionnaire that asked people, “Why do you browse an ecommence website and then choose not to buy? The answer to this question was most often, the cost of shipping is too highIs reducing or eliminating shipping cost really a reason to lose customers? We don’t think so.  The reasons people gave for abandoning the buying process are all things that can be fixed on…

...continue to read "Why People Don’t Buy-Part 1: High Shipping Costs"

FutureNow Post
Monday, Aug. 6, 2012 at 4:45 pm

Use Incentives To Easily Increase Your Bottom Line: Case Study

August 6th, 2012

carrot dangling from a stick to represent an incentiveOne of the tried and true methods of persuasion is offering incentives for action.  The incentive approach can help increase sales, leads and overall revenue if executed effectively. If not implemented properly, your incentive program will only assist you in losing time and money.

There are many cases where incentives can help lead to conversion. They are especially effective on spontaneous types of visitors who do not want to miss out on any opportunity.

Free shipping can help convince your visitors…

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FutureNow Post
Tuesday, Mar. 6, 2012 at 7:25 pm

3x WhichTestWon Winner!

March 6th, 2012

If did not have the opprotunity to watch the  WhichTestWon.com award ceremony, you missed a fun and insightful Webinar.  If you did miss it, you should check out the winners on their website in addition to their case studies. With more people submitting tests ever year, the winners are becoming increasingly interesting and their ideas should inspire you to keep testing on your own site.  We are especially psyched because we won 3 medals this…

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FutureNow Post
Tuesday, Dec. 6, 2011 at 7:30 am

12 Days of Conversions: Day 10-Reassurances

December 6th, 2011

Red Christmas present with caution tape bowVery few people trust you.  It isn’t your fault, that is the nature of ecommerce sites.  Between television programs about identity theft, holiday gifts that never showed up last year, and the coffee thermos they ordered online to mount on their bicycle handlebars that doesn’t fit, who can blame your customers for not trusting you?   Give your visitors the gift of faith in your ecommerce site, products and sales process this season.  …

...continue to read "12 Days of Conversions: Day 10-Reassurances"

FutureNow Post
Friday, Nov. 25, 2011 at 7:30 am

12 Days of Conversions: Day 3- The Shopping Cart

November 25th, 2011

Shopping Cart filled with Holiday GiftsWe are always saying that one of the best places to start conversion optimization is in the shopping cart.  The customers you lose in the cart are the ones who have already gone through 90% of the buying process and have money in hand. Do not let them leave for any reason other than perhaps, they have to check with their mom or partner or grand-baby first. Here is a list of things to take care of in your cart…

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FutureNow Post
Thursday, Sep. 29, 2011 at 6:00 am

Are You Losing Visitors at the Worst Point? One Page Checkout Wins Again!

September 29th, 2011

Whether you’re completely redesigning your site or working to improve it by testing and making incremental changes, don’t overlook the value of the shopping cart and checkout.

It’s interesting to notice that most everyone looks at the shopping cart and checkout as something to throw into the mix once the entire site has been designed and developed. It’s simply an afterthought to most. They spend so much time laying out the foundation of the landing pages, category and product pages, that…

...continue to read "Are You Losing Visitors at the Worst Point? One Page Checkout Wins Again!"

FutureNow Post
Tuesday, Dec. 21, 2010 at 9:07 am

Cart Full of Money – How to Prevent Cart Abandonment

December 21st, 2010

Whether you’re just beginning optimization or you’ve been doing it for the past 13 years (as we have), cart abandonment rate is one of the first places you should start and continue to cycle back to. This is because visitors who add to cart are yours to lose in the sense that they have already chosen your site, found something they liked, and had enough confidence to add the item to your cart. A friend of mine likes to drive…

...continue to read "Cart Full of Money – How to Prevent Cart Abandonment"

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