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FutureNow Post
Thursday, Dec. 4, 2008 at 6:36 am

Yet Another Advantage of an Optimization Culture

December 4th, 2008

Amazon's Buy Page

We at FutureNow are big proponents of setting up a business culture of testing, optimization, and continuous improvement.  There are lots of advantages like improved conversion rates, bigger bottom lines, surviving tough economic times, getting past draining internal debates, and so much more.

Another advantage that we haven’t talked about as much is that an optimization culture can get you past the dangers of “best practices.” Many of our clients have implemented the “best practices” of other sites (or even other…

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FutureNow Post
Monday, Nov. 24, 2008 at 8:28 am

Optimization Tips to Bolster Holiday Sales

November 24th, 2008

Holidays or no holidays, there’s simply less money to go around.

As obvious as that statement is, many still seem to deny the equally obvious implication: you won’t keep profit margins healthy unless you actively take business away from someone else – either from direct competitors, or from businesses outside your market/category.  If the pumpkin pie gets smaller, you’ll have to cut a fatter slice in order to get the same amount of holiday pie.

But how can you do that on…

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FutureNow Post
Friday, Nov. 14, 2008 at 9:26 am

Don’t Overlook These Common Cart Mistakes

November 14th, 2008

shopping cartI’ve seen a few big shopping cart no-nos lately, so I just want to alert Grok readers to them–they’re pretty easy to avoid:

The Homepage Dump: You add an item to your cart and are thrown into the checkout process.  You’ve got another item on your shopping list, so you click the little link that says “Continue Shopping.”  You’re dumped on the homepage.  This is especially bad when you’ve done a lot of searching and results-filtering, and now it’s all…

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FutureNow Post
Tuesday, Oct. 14, 2008 at 10:25 am

Redeeming Holiday Gift Card Redemptions

October 14th, 2008

gift cardWith the shaky economy weighing on all our minds, this Holiday Season could be make-or-break for a lot of eTailers.  So, like Bryan Eisenberg mentioned in a recent blog, the time to innovate is now, and relying on the status-quo isn’t wise.

So as you ramp your sites and marketing up for the Holidays, do you have a few innovations up your sleeve?

Let’s face it. Despite the economic troubles, people are still going to want to give gifts, and find the…

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FutureNow Post
Thursday, Sep. 18, 2008 at 5:49 am

Offline Reps Need to Care About the Online Experience

September 18th, 2008

I had finally tracked down that hard to find item online.  It was the right size, the right shape, the right finish, and a tolerable price…and free shipping!

I clicked the nice, big, obvious “Add to Cart” button to dive headlong into the conversion funnel.  ERROR.  Some gobbledegook that only a developer would understand.  No phone number.  I did what anyone in the mood to buy would do – I clicked the back button and tried…

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FutureNow Post
Tuesday, Sep. 16, 2008 at 5:39 am

Is Your Landing Page 2008…and your Action Page 1998?

September 16th, 2008

I just finished Web Form Design by Luke Wroblewski, and I’m glad this useful book came out.  It’s not only a useful guide to designing better online forms, but a reminder that forms are the “bread and butter” of almost every website!

Whether it’s the Contact Us form on a B2B site, the Sign Up form on a social networking site, or the Checkout of an eCommerce site, they all have forms in common. And in every case, forms are what stands between our…

...continue to read "Is Your Landing Page 2008…and your Action Page 1998?"

FutureNow Post
Monday, Jul. 7, 2008 at 6:20 am

Convert More Visitors with Confidence

July 7th, 2008

Recently, while on a Market Motive conference call with Shoplet‘s founder and CEO, Tony Ellison (a fan and reader), we noticed an interesting method of presenting Point of Action assurances at the shopping cart page. Visitors simply hover over links to read more purchase assurance and website policies. No click involved, and best yet, it doesn’t remove you from the checkout process.

Shopping Made Easy

shop_with_confidence_hover_over_links_shopletShoplet makes it effortless for visitors to have their questions answered on the spot, when they need it…

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FutureNow Article
Thursday, Apr. 24, 2008

How to Increase Shopping Cart Abandonment

April 24th, 2008

online shipping costs and cart abandonmentSo, it wasn’t exactly Daniel Day-Lewis in There Will Be Blood (“I’ve abandoned my CAAARRRRRRT!!!”), but when Jeffrey told me today that he still hadn’t bought his nephew the Fisher Price Grow to Pro Basketball hoop after two weeks of putting it off, I assumed he was being dramatic.

Jeffrey claimed to be sticker shocked from shipping cost inflation, a common reaction while shopping online. One minute, you think you know the whole price. Then — bam — you proceed to checkout,…

...continue to read "How to Increase Shopping Cart Abandonment"

FutureNow Post
Monday, Apr. 21, 2008 at 12:16 pm

Conversion Rates, Eat Your Heart Out

April 21st, 2008

organ donor conversion rate

Quick question for anyone with a lead-generation or e-commerce site…

Which is easier: Getting people to trust your website and complete its web form or checkout process, or getting them to literally donate their hearts and eyeballs?

Take your time.

Apparently, the answer depends on where they live. While 99.98% of Austrians agree to donate their organs upon death, only 12% of Germans do the same. Virtually all French citizens will donate a kidney to save a life, but the Brits? Only 17%…

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FutureNow Article
Wednesday, Mar. 5, 2008

The Fight Against Shopping Cart Abandonment

March 5th, 2008

cart_whisperer.jpgLiberty Fillmore is a man with a purpose.

He’s no hero. No, sir. Just an ordinary guy placed in extraordinary circumstances.

His mission: End the plight of abandoned shopping carts everywhere.

Fillmore has a natural talent for saving carts. He was born to do it. He is… The Cart Whisperer.

. . . everywhere I go, I see shopping carts tossed aside. Cast off. Abandoned. In super-value-store parking lots. And, more and more, on the interweb which is online. People say, “I’m all gonna fill…

...continue to read "The Fight Against Shopping Cart Abandonment"

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