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Checkout Process

FutureNow Post
Tuesday, Aug. 21, 2007 at 9:29 am

Five Reasons Why Google Checkout Converts Better

August 21st, 2007

checkout.gifWe can all learn a thing or five from Google Checkout. The official Google Checkout site has testimonials stating that customers who go through Google Checkout are 24% to 40% more likely to convert than those who go through a websites traditional checkout.

What’s Google doing that makes more people convert in their checkout than sites with only in-house checkout? Here’s a list of five features that are aiding its success and can be integrated into all checkouts.

...continue to read "Five Reasons Why Google Checkout Converts Better"

FutureNow Post
Thursday, Aug. 9, 2007 at 3:17 pm

Begging for Shipping Info

August 9th, 2007

Please, please, pretty-please… Won’t your shopping cart tell me who you use for shipping? Do I have to beg?

I’ve tried yelling at the screen but the results have been less than stellar.

Why don’t more e-commerce sites tell you who they use to ship their goods? This is important, especially to me. I have both a post office box and a home address, but I don’t receive mail at the house (no mailbox) — so, I receive mail at my post office…

...continue to read "Begging for Shipping Info"

FutureNow Article
Monday, Aug. 6, 2007

Screencast: Reducing Cart Abandonment for

August 6th, 2007

Tanya Taul from left a comment after viewing my conversion tips for screencast. In Tanya’s words:

We’ve experienced a platform conversion in the last year and have seen sales drop off significantly. We think it’s the shopping cart. Also, our conversion never gets higher than 2% and we’ve got an 80% shopping cart abandonment rate.

Thanks for writing in, Tanya! You can see some of the 20 tips to reduce shopping cart abandonment I wrote about back in 2003 come into play.


...continue to read "Screencast: Reducing Cart Abandonment for"

FutureNow Post
Thursday, Aug. 2, 2007 at 9:23 am

“Yours for Just 3 Easy Payments of… “

August 2nd, 2007
FutureNow Post
Friday, Jun. 29, 2007 at 5:44 am

Perception is Reality… At Least That’s What it Seems Like

June 29th, 2007

Let’s play a simple game. Tell me what this picture is.

Most of you probably thought of a candlestick or two faces, right? Well, which one is correct? Both are and that’s because we believe what our eyes tell us.

You’d think if you’ve seen one checkout process, you’ve seen them all. How different can putting your name, address, and payment info be? We all like variety in our lives, but shouldn’t this be one of the simplest things? Still, every time I’m…

...continue to read "Perception is Reality… At Least That’s What it Seems Like"

FutureNow Post
Friday, Jun. 15, 2007 at 7:43 am

Unconscionable Conversion: When Will it End? (Part 1)

June 15th, 2007

Knock Knock…

“Who is it?”

It’s your order.

“My order, who? I don’t remember you! Your checkout didn’t give me a chance to review, and now you want my credit card info!??”

Remember the first time you made a purchase online? Recall the uncertainty surrounding the whole process? Feel those reservations about pulling out the plastic and whispering your credit card number into the megaphone of this new “World Wide Web.”

Scary stuff! Most of us have come a long way and buried those creepy feelings…

...continue to read "Unconscionable Conversion: When Will it End? (Part 1)"

FutureNow Post
Friday, Sep. 16, 2005 at 10:08 am

Grading the Redesign

September 16th, 2005

The e-tailing community is humming with talk about the new effort at the Gap’s aggressive stance on improving its customer experience is a delight to watch. Its goal to cut down clicks and make online shopping even easier has been the focus of a $10 million redesign. A recent “New York Times” article chronicles the experience:

When women browse’s T-shirt section, they do not have to click to a new page to see details about the 16 shirts shown…

...continue to read "Grading the Redesign"

FutureNow Article
Tuesday, Mar. 15, 2005

Let Them Eat Cake

March 15th, 2005

Design your checkout process to Get The Cash today, tomorrow or even next week!

Question: When is your shopping cart not just a shopping cart? Answer: When your visitors use it as a comparative tool.If you’ve got the hang of personas and why they are critical to designing the persuasion architecture of your web site, then you have an understanding of the underlying premise: there is no average visitor. Everyone approaches the decision to buy in different ways. The customer-focused web site…

...continue to read "Let Them Eat Cake"

FutureNow Article
Saturday, May. 1, 2004

Sweating the Small Stuff

May 1st, 2004

Three ways to make sure the details always keep your visitors moving forward in your sites persuasive architecture.

Sometimes it’s small stuff. Actually, all too often it’s small stuff. Details. Things you think are no big deal. But when it comes to your conversion rates and that ROI pot of gold, little things can have a big impact. Contrary to that popular book title, if you are looking to do better, you really really do need to sweat the small stuff.


...continue to read "Sweating the Small Stuff"

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