Questions? (877) 643-7244


FutureNow Post
Monday, Aug. 4, 2008 at 6:24 am

An Anthropological Introduction to YouTube

August 4th, 2008

Hat tip to Sam Decker for pointing out this anthropological introduction to YouTube by Prof. Mike Wesch who presented this lecture at the Library of Congress on June 23rd, 2008. This is fascinating for those interested in understanding why people do the things they do.

YouTube Preview Image swfobject.embedSWF("", "vvq-1462-youtube-1", "425", "355", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes);

...continue to read "An Anthropological Introduction to YouTube"

FutureNow Article
Friday, Jan. 4, 2008

Marketing Lessons From Apple

January 4th, 2008

In the technology universe, two companies dominated most of 2007′s headlines and lined many pockets. Writes Om Malik, founder of Giga Omni Media, “This has been a good year for Apple believers — the stock is up a whopping 138%. In comparison, Google, the other stock market darling is up a mere 54%.”

And 2008 also looks to be another sweet year for Apple. Stephen Coleman, CIO at Daedalus Capital, which is invested heavily in Apple, told Bloomberg News, “There’s so…

...continue to read "Marketing Lessons From Apple"

FutureNow Post
Tuesday, Nov. 6, 2007 at 8:01 am

Social Media Design Best Practices From Google

November 6th, 2007

Josh Porter of is becoming one of my favorite blog authors.

Tucked away as part of the new Open Social initiative launched last week, Google engineers offered an interesting best practices document of social design dos and don’ts.

Social Design Best Practices

The list of best practices are as follows:

1. Engage Quickly – (my interpretation: provide value within 30 seconds) 2. Mimic Look and Feel - (make your widget look like the page it is in) 3. Enable Self Expression – (let people personalize their widgets)…

...continue to read "Social Media Design Best Practices From Google"

FutureNow Post
Tuesday, Sep. 11, 2007 at 7:17 am

What You Don’t Know About Form Abandonment

September 11th, 2007

form submitMarshall Sponder shares an interesting comScore study that illustrates what we at Future Now have been saying for many years: shopping cart and form abandonment happens well before people reach the form.

I’m always thrilled when additional evidence surfaces.

The majority of abandonment issues can be fixed if you focus on answering visitors’ questions earlier in the “funnel” or purchase consideration process. Persuasion Architecture™ (define) is designed to anticipate the questions people have and facilitate the momentum required for them to accomplish their goals.

We’ve been solving this…

...continue to read "What You Don’t Know About Form Abandonment"

FutureNow Post
Thursday, Aug. 30, 2007 at 3:47 pm

Facebook Deletes Ranger Rick, Saves Paris Hilton Clones

August 30th, 2007

Ranger Rick and Zuckerberg in better days

It’s a sad day in social media when Facebook deletes Ranger Rick, the National Wildlife Federation’s beloved spokes-raccoon.

On Facebook, networks grow organically — often slowly — and by deleting Ranger Rick, the NWF‘s entire 500-person network was brutally poached.

Sure, this public relations gaff seems more to do with a flawed policy and/or housekeeping algorithm than contempt for nature conservation, but it’s still absurd. Perhaps it wouldn’t be so scandalicious if it weren’t for the fact that Paris Hilton and Hillary…

...continue to read "Facebook Deletes Ranger Rick, Saves Paris Hilton Clones"

FutureNow Post
Monday, Jul. 16, 2007 at 3:01 pm

Should Marketers Get a Second Life, or a First One?

July 16th, 2007

A lot has been written about Second Life over the past few days, mostly because it seems marketers are fleeing the popular online community in droves. After a mad rush by large brands to plant their flag in Second Life, folks like CenterNetworks‘ Allen Stern are questioning whether the virtual world really needs a “Ben & Jerry’s Island.”

We spent most of the session on the “Ben & Jerry’s” island. During the session, we were able to fly around, look at a wall…

...continue to read "Should Marketers Get a Second Life, or a First One?"

FutureNow Post
Friday, May. 11, 2007 at 1:12 pm

How to Not Get a Testimonial…

May 11th, 2007
FutureNow Post
Monday, Apr. 23, 2007 at 7:51 am

Mashable: “MySpace is Better Than Porn”

April 23rd, 2007

Mashable‘s headline got my attention, too. You can read ‘MySpace is Better Than Porn‘ for yourself but here’s an excerpt:

“Well, almost. The Economist (via has pulled up the Hitwise stats to show that social networks are about to overtake sex sites in the US any day now. The metric being measured is percentage share of site visits, with % visits to sites like MySpace, Bebo and Facebook on the increase, and % visits to porn sites going down (no pun intended).…

...continue to read "Mashable: “MySpace is Better Than Porn”"

FutureNow Post
Wednesday, Mar. 14, 2007 at 4:06 am

Technology and the 2008 Presidential Campaign

March 14th, 2007

John Edwards twitters me nearly every day.

It’s not quite as provocative as it sounds. The John Edwards campaign is working hard to connect and start discussions with people through technology. Whoever is in charge of the Edwards online presidential campaign has a firm grip on the effect of social media and is workin’ it hard.

john_edwards.jpgVisit Edwards’ website and prepare to be amazed. On the home page, there’s a large section titled, “Connect With the Campaign,” which gives visitors a choice of…

...continue to read "Technology and the 2008 Presidential Campaign"

FutureNow Post
Monday, Mar. 12, 2007 at 10:48 am

The ROI of Free Revisited

March 12th, 2007

Why publish valuable content for free? This questions has come up so many times over the years we’ve been in business that it no longer surprises me. The answer has been the same since we started Future Now, Inc.

“An innocuous question can hit you where you live. I should have expected one day someone would ask me, “How do you measure your ROI for that?”

If I’m conducting client training on measuring, testing, and optimizing performance, clients have a right to…

...continue to read "The ROI of Free Revisited"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: