Hat tip to Sam Decker for pointing out this anthropological introduction to YouTube by Prof. Mike Wesch who presented this lecture at the Library of Congress on June 23rd, 2008. This is fascinating for those interested in understanding why people do the things they do.swfobject.embedSWF("http://www.youtube.com/v/TPAO-lZ4_hU&rel=0&fs=1&showsearch=0&showinfo=0", "vvq-1462-youtube-1", "425", "355", "9", vvqexpressinstall, vvqflashvars, vvqparams, vvqattributes);
In the technology universe, two companies dominated most of 2007′s headlines and lined many pockets. Writes Om Malik, founder of Giga Omni Media, “This has been a good year for Apple believers — the stock is up a whopping 138%. In comparison, Google, the other stock market darling is up a mere 54%.”
And 2008 also looks to be another sweet year for Apple. Stephen Coleman, CIO at Daedalus Capital, which is invested heavily in Apple, told Bloomberg News, “There’s so…
Josh Porter of Bokardo.com is becoming one of my favorite blog authors.
Tucked away as part of the new Open Social initiative launched last week, Google engineers offered an interesting best practices document of social design dos and don’ts.
Social Design Best Practices
The list of best practices are as follows:
1. Engage Quickly – (my interpretation: provide value within 30 seconds) 2. Mimic Look and Feel - (make your widget look like the page it is in) 3. Enable Self Expression – (let people personalize their widgets)…
Marshall Sponder shares an interesting comScore study that illustrates what we at Future Now have been saying for many years: shopping cart and form abandonment happens well before people reach the form.
I’m always thrilled when additional evidence surfaces.
The majority of abandonment issues can be fixed if you focus on answering visitors’ questions earlier in the “funnel” or purchase consideration process. Persuasion Architecture™ (define) is designed to anticipate the questions people have and facilitate the momentum required for them to accomplish their goals.
We’ve been solving this…
It’s a sad day in social media when Facebook deletes Ranger Rick, the National Wildlife Federation’s beloved spokes-raccoon.
On Facebook, networks grow organically — often slowly — and by deleting Ranger Rick, the NWF‘s entire 500-person network was brutally poached.
Sure, this public relations gaff seems more to do with a flawed policy and/or housekeeping algorithm than contempt for nature conservation, but it’s still absurd. Perhaps it wouldn’t be so scandalicious if it weren’t for the fact that Paris Hilton and Hillary…
A lot has been written about Second Life over the past few days, mostly because it seems marketers are fleeing the popular online community in droves. After a mad rush by large brands to plant their flag in Second Life, folks like CenterNetworks‘ Allen Stern are questioning whether the virtual world really needs a “Ben & Jerry’s Island.”
We spent most of the session on the “Ben & Jerry’s” island. During the session, we were able to fly around, look at a wall…
Mashable‘s headline got my attention, too. You can read ‘MySpace is Better Than Porn‘ for yourself but here’s an excerpt:
“Well, almost. The Economist (via Computers.net) has pulled up the Hitwise stats to show that social networks are about to overtake sex sites in the US any day now. The metric being measured is percentage share of site visits, with % visits to sites like MySpace, Bebo and Facebook on the increase, and % visits to porn sites going down (no pun intended).…
John Edwards twitters me nearly every day.
It’s not quite as provocative as it sounds. The John Edwards campaign is working hard to connect and start discussions with people through technology. Whoever is in charge of the Edwards online presidential campaign has a firm grip on the effect of social media and is workin’ it hard.
Why publish valuable content for free? This questions has come up so many times over the years we’ve been in business that it no longer surprises me. The answer has been the same since we started Future Now, Inc.
“An innocuous question can hit you where you live. I should have expected one day someone would ask me, “How do you measure your ROI for that?”
If I’m conducting client training on measuring, testing, and optimizing performance, clients have a right to…