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FutureNow Post
Monday, Feb. 4, 2013 at 11:10 am

Getting Started With Social Media: Twitter Tips for Success

February 4th, 2013

The secret to executing a successful campaign on Twitter is to be creative.  The creativity of Twitter campaigns is starting to downplay that of Superbowl commercials.  Use the concepts that the best advertising companies in the industry use to make your Twitter campaigns worth your effort.

Prepare Your Audience for Twitter Success

With so many great idea for Twitter campaigns these days, it is essential to know how to execute your own creative idea successfully.  Before you launch your…

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FutureNow Post
Friday, Nov. 30, 2012 at 5:10 pm

Your New Online Business Model: Monthly Delivery and Auto Renewal

November 30th, 2012
The Auto-Renewal Business Model

It’s the holiday season for online shoppers, and we are here to give you another way to cash in your website this season!

Look at your products or service and try to realize if it is a gift that can keep on giving.  There are quite a few companies that use “of the month” or “auto-renewal” as a business model.  Have you ever considered applying the same concept to your brand? Maybe you do not realize it,…

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FutureNow Post
Monday, Nov. 21, 2011 at 7:30 am

Buying Stages and Ad Campaigns

November 21st, 2011

It’s not a secret, that what we do here at FutureNow is conversion rate optimization. One common misconception about conversion rate optimization is that it begins once a prospect lands on your site.  Optimizing  your conversion rate should start before a prospect ever lands on your site. For example, if you are investing in campaigns focused at driving traffic to your site, you should be planning those campaigns to match your intended prospect’s buying stage.

Buying…

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FutureNow Post
Wednesday, Jan. 26, 2011 at 8:52 am

Spending Budget on a Ticket for the Paid Search Bandwagon?

January 26th, 2011

With the improvement of the economy over the past year, it is not necessarily a surprise that marketing spends for online paid search have increased. According to the Covario’s 2010 Global Paid Search Spend Analysis report, in America, spending on paid search increased 23% in 2010 from 2009, and is predicted to continue to rise throughout 2011. There may be many factors involved with this continual increase, but one thing to consider is the possibility of traffic cost inflation. Basically, these days…

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FutureNow Post
Tuesday, Apr. 20, 2010 at 9:15 am

The Power of Compounding Conversion Rate Increases

April 20th, 2010

After reading my colleague Melissa Burdon’s last two posts about impressive testing wins with a client, I thought it would be fun to discuss the amazing financial gains that come to businesses that keep testing instead of assuming they’ve gotten their “win” and should move on to other things.  I hope to illustrate that in conversion rate optimization, persistence pays off in real financial value.

I also want to help illustrate the power of “compounding conversion optimization,” meaning that, like compounding interest on a…

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FutureNow Article
Friday, Jan. 8, 2010

Creating a Website: Something from Nothing (and Where to Begin) Part I

January 8th, 2010

poof_logo.jpg (JPEG Image, 300x300 pixels)_1262725637962Last week, I ran into an old high school friend while I was out to dinner with my parents.  As we got to chatting, he told me that he was interested in starting a website for his future photography business.  Since he’s still in school, and doesn’t have a lot of capital to put forward, he asked me for advice on where to begin in creating his website, and how he can get started in a way that…

...continue to read "Creating a Website: Something from Nothing (and Where to Begin) Part I"

FutureNow Post
Friday, Oct. 9, 2009 at 11:05 am

Compare to Your Competitors Before Your Visitors Do

October 9th, 2009

Your visitors are empowered with the ability to access information with the click of a button. You can’t pull a blind-fold over their eyes or manipulate them into anything. They’ll find out the truth with or without you being upfront about what that truth looks like. Being transparent means that you’re being vulnerable, exposing all your wrinkles, scars and bumps, but it also means you’re fully disclosing what makes you better and different.

How can you be completely transparent on your site,…

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