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Content Targeting

FutureNow Post
Saturday, Dec. 15, 2012 at 7:52 pm

A Holiday Lesson From My Family: Information Sells

December 15th, 2012
The Importance Of High Quality Content On Your Site

I have been spending more time with my family as of late and I had forgotten the well of ethnographic experience they have to offer as a culture all their own.  One of the things I observed over the recent holidays that I had never noticed before is their love of secrets.  Or, more precisely, their pride of holding information they think few other people have.

It is awesome to see…

...continue to read "A Holiday Lesson From My Family: Information Sells"

FutureNow Post
Friday, Jul. 27, 2012 at 4:27 pm

The Holistic Approach To Backlinking

July 27th, 2012

a begger with a sign, 'will work for backlinks'After our 5 part series about optimizing your site for SEO, we got a high demand for more information about backlinking.  We acknowledge why you want to know more about it- backlinks make your site look more popular to people, and therefore also more popular to search engines.  The reason we did not include it in our series is that backlinking is a form of offsite SEO, which should be your last priority when optimizing your site for visitors,…

...continue to read "The Holistic Approach To Backlinking"

FutureNow Post
Monday, Apr. 9, 2012 at 11:00 am

Persuasion Architecture In Action

April 9th, 2012

This post is a follow up from last weeks post, ‘Content Targeting is Still No Match for Persuasion Architecture’ that describes how to create personas for your website so you can use persuasion architecture to convert your visitors.  It also briefly covers content targeting and whether or not using it as a strategy is a good solution for your website.    In this post, we will give some suggestions on how to convert each of the…

...continue to read "Persuasion Architecture In Action"

FutureNow Post
Wednesday, Apr. 4, 2012 at 5:23 pm

Content Targeting Is Still No Match for Persuasion Architecture

April 4th, 2012
This is the first of a two part series that will help you to understand and implement a proven and cost effective alternative to content targeting.  The first post in this series will outline the pros and cons of content targeting, a useful alternative to setting up a content targeting program and how to start identifying the different persona’s that land on your site.  The second pot of the series will cover how to use those…

...continue to read "Content Targeting Is Still No Match for Persuasion Architecture"

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