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FutureNow Post
Saturday, Dec. 15, 2012 at 7:52 pm

A Holiday Lesson From My Family: Information Sells

December 15th, 2012
The Importance Of High Quality Content On Your Site

I have been spending more time with my family as of late and I had forgotten the well of ethnographic experience they have to offer as a culture all their own.  One of the things I observed over the recent holidays that I had never noticed before is their love of secrets.  Or, more precisely, their pride of holding information they think few other people have.

It is awesome to see…

...continue to read "A Holiday Lesson From My Family: Information Sells"

FutureNow Post
Wednesday, Nov. 21, 2012 at 11:05 am

Persuasive Copy: Use Active Verbs To Engage your Prospects

November 21st, 2012
Persuasive Copy Writing Is Still Important

For the past month, we here at FutureNow have been trying to arm you with some basic design knowledge so you could start thinking about how you you want your prospects to perceive your site, image and brand.  Today, we are going to remind you of something that The Grok has stood for from the beginning: persuasive copy writing.

To write persuasive copy, there are 3 things that are most important to remember (ignoring…

...continue to read "Persuasive Copy: Use Active Verbs To Engage your Prospects"

FutureNow Post
Friday, Jul. 27, 2012 at 4:27 pm

The Holistic Approach To Backlinking

July 27th, 2012

a begger with a sign, 'will work for backlinks'After our 5 part series about optimizing your site for SEO, we got a high demand for more information about backlinking.  We acknowledge why you want to know more about it- backlinks make your site look more popular to people, and therefore also more popular to search engines.  The reason we did not include it in our series is that backlinking is a form of offsite SEO, which should be your last priority when optimizing your site for visitors,…

...continue to read "The Holistic Approach To Backlinking"

FutureNow Post
Tuesday, Jun. 19, 2012 at 1:00 pm

SEO Workshop Part 4: Body Copy

June 19th, 2012
Content For Your Web Pages

Welcome to the forth installment of our SEO workshop series.  Today we will guide you through the world of writing good body copy in order to both satisfy your visitors and the Search Engine Crawlers you are viaing for the attention of.  Before you start working on your body copy make sure your site is first optimized for the human experience, you have your most important keywords in hand, and you have dedicated your…

...continue to read "SEO Workshop Part 4: Body Copy"

FutureNow Post
Monday, Jun. 11, 2012 at 11:00 am

SEO Workshop Part 2: Keywords

June 11th, 2012
The Keyword Mindset If you missed our first post on how to start working on optimizing your site for search engines, you can catch it here.  It covers the most important part of SEO, optimizing your pages for PEOPLE first.  Today we will briefly touch on how to find what keywords will most effectively speak to your visitors and to search engine crawlers. When you get started on your SEO journey, you will need to identify your keywords.…

...continue to read "SEO Workshop Part 2: Keywords"

FutureNow Post
Wednesday, Nov. 30, 2011 at 7:30 am

12 Days of Conversions: Day 6-Optimize Your Mobile Site

November 30th, 2011

glass phone that reads Merry Christmas with string to hang it on the tree

This year, IBM has predicted that 15 percent of Americans will use mobile devices for their holiday shopping via Coremetrics benchmarking.  With phones getting smarter, ipads and tablets being used more heavily, and many people on the go all around, mobile devices are going to be helping people more than ever with their holiday shopping this season.  Is your mobile site optimized to create the best experience for your visitors this season?  It is difficult…

...continue to read "12 Days of Conversions: Day 6-Optimize Your Mobile Site"

FutureNow Post
Monday, Oct. 17, 2011 at 7:30 am

A Picture is Worth a Thousand Clickthroughs

October 17th, 2011
Why Segment for Images?

It is important to always be aware of how each of your prospective visitors manages information. Some are brand loyalists, some buy what their friends already own or have mentioned they would like to own, some look for the best bargain, and others just want to find what they are looking for as quickly as possible (to name a few behavioral characteristics).  Depending on what you are looking for, you and your visitors probably…

...continue to read "A Picture is Worth a Thousand Clickthroughs"

FutureNow Post
Friday, Feb. 18, 2011 at 8:23 am

Is Your Copy Hurting You?

February 18th, 2011

Today’s post was inspired by Jared Spool’s article, “The Public Groupon Voice Guide,” which provides a handy link to Groupon’s guide for writing snarky copy. Anyone who has visited Groupon.com before already will be familiar with their writing style. For those of you who haven’t heard of Groupon, it is a site that offers discounts for local businesses in your area. A new deal is up for grabs each day, and you typically have til midnight of that same day to purchase…

...continue to read "Is Your Copy Hurting You?"

FutureNow Article
Friday, Jan. 15, 2010

Creating a Website: Something from Nothing Part 2

January 15th, 2010

Computer smoke image by chaini00 on Photobucket_1262725196800Last week, I posted the first three tips for savvy DIY-entrepreneurs wanting to start their own website (check out tips 1-3 in Part 1).  Now, without further delay, I’d like to get right back into providing you with the next 3 steps:

4. Buy a domain name. I suggest to do this even if you don’t want to start a website for a few years. I’d even suggest this if you don’t know what you want your website to be centered…

...continue to read "Creating a Website: Something from Nothing Part 2"

FutureNow Post
Monday, Dec. 21, 2009 at 9:16 am

Who’s Working Your Website Assembly Line?

December 21st, 2009

online workers assembly line

Henry Ford perfected the assembly line concept in the automobile industry many years ago, and it has been utilized successfully in many industries since. Before Ford implemented the highly successful assembly line, instead of focusing on what each skilled worker specialized in and passing the car down the line to the next worker, the skilled workers crafted cars one at a time together as a team. Ford’s introduction of the assembly line resulted in the development of affordable cars (decreased…

...continue to read "Who’s Working Your Website Assembly Line?"

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