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FutureNow Post
Thursday, Aug. 7, 2008 at 6:31 am

Reaching Hispanics Online

August 7th, 2008

Young Latinos OnlineI am a big proponent of bilingual sites for U.S. websites. By now almost 15% of the Nation is comprised by Latinos and among them 47% is Spanish Dominant (Pew Hispanic Center, Latinos Online, March 14, 2007). Even thought the latter are not as “connected” as their English Dominant counterparts, they are certainly catching up thanks to cheap computers, cheap high-speed internet connections and to the iPhone!

I’ve always advised that you should give your site’s visitors the OPTION to get…

...continue to read "Reaching Hispanics Online"

FutureNow Event

Free Webinar: August Session of “Always Be Testing” Webinar Series

August 4th, 2008

google website optimizer split testing free webinarWho: Bryan Eisenberg, Co-Founder & EVP at FutureNow, and Tom Leung, Business Product Manager at Google.

What: “Always Be Testing” Webinar: Landing Pages: Headlines and Calls to Action

When: Wednesday, August 27, 2008 | 12:00pm EST

Where: Online, register here to receive your invitation

How much: It’s free, but space is limited so sign-up today!

About this session:

Last month kicked off the series with a webinar on testing trust and confidence building elements on landing pages (view archive ). Our August session will continue to explore…

...continue to read "Free Webinar: August Session of “Always Be Testing” Webinar Series"

FutureNow Post
Monday, Aug. 4, 2008 at 6:24 am

An Anthropological Introduction to YouTube

August 4th, 2008

Hat tip to Sam Decker for pointing out this anthropological introduction to YouTube by Prof. Mike Wesch who presented this lecture at the Library of Congress on June 23rd, 2008. This is fascinating for those interested in understanding why people do the things they do.

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...continue to read "An Anthropological Introduction to YouTube"

FutureNow Post
Wednesday, Jul. 23, 2008 at 6:23 am

How Online Searches Affect Offline Sales

July 23rd, 2008

poochesI was recently looking for a new speaker stand for my iPod. It would never even occur to me to go into my local electronics store to see what was available and what might be right for me. I do what I always do when researching a new product. I go to Google. Once I do my research on the Internet and decide what I want – THEN I may go to a brick and mortar store to buy it.


...continue to read "How Online Searches Affect Offline Sales"

FutureNow Post
Thursday, Jun. 26, 2008 at 11:32 am

Boost Conversions With Better Product Page Images

June 26th, 2008

product page images and online conversionsOne of the most effective — and overlooked — ways to differentiate yourself from the competition and improve conversion is to optimize the images on your website.

Granted, a rose by any other name would smell as sweet, but online, your customers don’t quite have the luxury of taste, touch, or smell. So one thing we can learn from’s impressive conversion rate last month is that images matter. A lot.

But what works for one website may not work for yours. Oftentimes,…

...continue to read "Boost Conversions With Better Product Page Images"

FutureNow Article
Tuesday, Jun. 24, 2008

Information Overload: Why Less is the New More

June 24th, 2008

information overload image from broox at flickrA new report entitled Information Overload: We Have Met the Enemy and He Is Us was written up recently in the Wall Street Journal and the New York Times. Commissioned by Basex, it details how information overload, particularly task interruptions, costs the Enterprise $650 billion a year in lost productivity.

That’s a very large price to pay for having everything at our fingertips, all the time, in any format.

Our decision-making processes can’t always keep up with our choices. The same challenge…

...continue to read "Information Overload: Why Less is the New More"

FutureNow Article
Thursday, Jun. 12, 2008

iPhone 3G Shows How to Use Online Video to Sell Products

June 12th, 2008

iphone 3g enterprise videoThere are a lot of innovative ways to use video to sell products online. After sharing a few examples I recently found with colleagues, we agreed that the video for the new Apple iPhone 3G was one of the most persuasive uses of rich media on a website we’d ever seen.

But before we discuss how the iPhone team does it, I’d like to show you a few other examples that illustrate some of the dos and don’ts — mostly “dos” —…

...continue to read "iPhone 3G Shows How to Use Online Video to Sell Products"

FutureNow Article
Monday, Mar. 17, 2008

What is Web Copy and How Should I Use It?

March 17th, 2008

Pearce responded to our “Ask the Experts” post, looking for a definition of “web copy.”

If you look up its definition, copy refers to any “written matter intended to be reproduced in printed form” (e.g., “The text of a news story, advertisement, television commercial, etc., as distinguished from related visual material”). The word was originally used in the context of the printing press, but it essentially means the same thing online.

Since all copy is content, but not all content is copy,…

...continue to read "What is Web Copy and How Should I Use It?"

FutureNow Article
Friday, Mar. 14, 2008

Do Men and Women Laugh at the Same Ads?

March 14th, 2008

It was one of those eye-opening moments. I was watching Bryan Eisenberg teach Call to Action — the seminar, not the book. (Even though I’ve seen him teach it several times, I still learn something new every time I attend.)

He showed the “Bra Scientist” video clip by Zafu that I blogged about last year.

As the audience was watching the clip, I noticed something interesting: There were certain points when the men were laughing and the women weren’t. And there were other…

...continue to read "Do Men and Women Laugh at the Same Ads?"

FutureNow Article
Wednesday, Feb. 20, 2008

Does a 100-ton Drill Rig Need Web Copy?

February 20th, 2008

drilling down with copyLast week, one of our readers emailed Bryan after finding herself in a tough situation.

Her firm does content development for websites, so she’d never literally been at a loss for words — not online, anyway — until a new client hired her to write some search engine-friendly copy. For the first time, she questioned whether her client’s site actually needed Web copy to do its job. She was stumped.

The client sells new and used industrial drill rigs, augers, hammer grabs, oscillators…

...continue to read "Does a 100-ton Drill Rig Need Web Copy?"

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