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FutureNow Article
Thursday, Feb. 14, 2008

The Cost of Leaving Hispanics Lost in Translation

February 14th, 2008

Talking about Latinos — especially Latinos online — is quite trendy these days. We’re online, alright, but the numbers aren’t as impressive as one might think. Currently, one in ten U.S. internet users are Latino. Meanwhile, the conservative estimate is that 18.8 million of the 44.3 million Hispanics living in the United States today are online.

But that’s changing — fast.

You’re probably aware that Latinos are the fastest growing minority in the U.S., yet most businesses don’t realize that by 2050, Latinos will be…

...continue to read "The Cost of Leaving Hispanics Lost in Translation"

FutureNow Article
Friday, Dec. 28, 2007

Top 3 Problems of Social Media

December 28th, 2007

hey, hey, we're the content monkeys...“The problem with social media is… there are more people writing it than reading it. That isn’t very social, huh?”

I laughed when I first heard it, but my friend explained:

At last count, there were some 75 million+ blogs out there, but very few of those blogs have many readers besides the writer, his mom and the family pet; and if it’s a cat, they just casually glance at it. If you care to argue that people use it as a…

...continue to read "Top 3 Problems of Social Media"

FutureNow Article
Thursday, Dec. 13, 2007

The Search Engine’s Love Affair With Blogs

December 13th, 2007

From 2005You’ve heard it time and time again: “Search engines love blogs.” You’ve read in one too many places that your website should include a blog in order to get better positioning in search engine results.

It’s not as simple as some may lead you to believe.

First, there’s the issue of relevance. A blog won’t magically give you a top ranking position on Google, Yahoo! or the like. The content your blog has, the frequency with which such content is being updated,…

...continue to read "The Search Engine’s Love Affair With Blogs"

FutureNow Post
Tuesday, Dec. 4, 2007 at 12:04 am

How Viacom Could Have Avoided the Writers’ Strike

December 4th, 2007

He'll only know new mediaIn a move that should add fuel to the debate over the writers’ guild strike, MTV Networks has announced that all episodes of its grotesquely funny cartoon satire hit, South Park, will be shown in their entirety online. MTV’s decision to host the South Park archives online for free comes just over a month after they did the same thing for The Daily Show with Jon Stewart, resulting in significant boosts to traffic and ad revenue.

While the move is win-win for…

...continue to read "How Viacom Could Have Avoided the Writers’ Strike"

FutureNow Post
Tuesday, Nov. 20, 2007 at 4:31 pm

Writers: The Most Undervalued People Online

November 20th, 2007

Even Robin Williams is silenced...Anyone else enjoy life 3% more when The Daily Show isn’t in reruns? Well, if you think TV’s gotten bad since the writers’ strike, just wait until online copywriters wise up. In fact, copywriters and bloggers should consider picketing right along with the TV & film writers. (Notice I didn’t say “screenwriters.” In today’s media, a screen is a screen is a screen.) This strike isn’t about television or film. It’s about high-profile screenwriters — as high-profile as unknown gets,…

...continue to read "Writers: The Most Undervalued People Online"

FutureNow Article
Monday, Oct. 29, 2007

Online Copywriting 101: The Ultimate Cheat Sheet

October 29th, 2007
FutureNow Article
Thursday, Oct. 11, 2007

When Developers Write Copy — Part 1

October 11th, 2007

If you think big-budget websites have a natural advantage over small business, think again. Web copy is often the great equalizer. While many online businesses don’t hesitate to spend a large chunk of change on hiring a real copywriter for the homepage, ‘About Us’ page, and so on, so-called “details” — like bits of copy in ‘Contact’ forms or shopping carts — get sacrificed. It’s in these moments, web developers are forced to wave a magic wand and transform themselves…

...continue to read "When Developers Write Copy — Part 1"

FutureNow Post
Wednesday, Oct. 10, 2007 at 9:28 am

Below the Fold, Size Doesn’t Matter

October 10th, 2007

Graph of page length and percent of page viewedThe ClickTale Blog has some valuable insight regarding page length and visitor interaction.

According to ClickTale, total page length is not a strong factor in terms of how many people will scroll below the fold or reach the bottom of page.

The average location for the fold is between 430 and 860 pixels down on the page. 76% of people will scroll below the fold. 15-22% of people will reach the bottom of the page. 64-68% of people will reach the halfway point…

...continue to read "Below the Fold, Size Doesn’t Matter"

FutureNow Post
Wednesday, Jun. 20, 2007 at 3:40 am

Should Content Be Free?

June 20th, 2007

People love to share content. It’s the reason libraries were created. However, as more and more content gets distributed in digital format, the ease of sharing accelerates. Because of that, content creators try to find ever more ways to protect it.

There’s never been an electronic copy protection platform that couldn’t be hacked, and I doubt there ever will be. Essentially, content keeps struggling to be free. As content creators and owners of intellectual property, we at Future Now struggle with content…

...continue to read "Should Content Be Free?"

FutureNow Post
Wednesday, Apr. 11, 2007 at 11:29 am

Building a Foundation for Customer Focus

April 11th, 2007

Brian Clark at Copyblogger can always be counted on to offer practical, easy to implement advice regarding copy. His post last week entitled “A Simple Four-Step Strategy for Developing Content That Connects” is no exception.

Here’s a sample:

The key is to cover all the bases when it comes to the different learning styles of the audience. Let me elaborate on that point a bit.

One way in which otherwise quality content fails to satisfy the needs of much of the prospective audience is…

...continue to read "Building a Foundation for Customer Focus"

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