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FutureNow Post
Friday, Mar. 23, 2007 at 7:49 am

Persuasive Online Copywriting Course 4/17/07

March 23rd, 2007

poccover.jpgSome kids grow up wanting to become president. But if you really want your child to make something of their life, they’ll say “When I grow up, I want to be a copywriter.”

Hey, there are only so many president posts open. But according to Yahoo!, copywriter is one of 2007′s hottest professions. Thanks to Tom Chandler at the Copywriter Underground for picking up on this, by the way. If you’re a copywriter and not reading Tom Chandler, you are seriously missing…

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FutureNow Post
Thursday, Feb. 22, 2007 at 4:34 am

Do Customer Reviews and Ratings Impact Conversion Rate?

February 22nd, 2007

shaq.jpgLet me give you two examples…

Example one

Example two

Ok, example two is clearly the superior page for several reasons. But here is my question:

What if example one did nothing else but add the high quality customer reviews (yes even the negative ones) found on example two?

Do you think they would sell more shoes?

Not sure? Our friends at Bazaarvoice have more insight.

And now the most important question: Do you think I would look cute in those shoes?

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FutureNow Post
Friday, Feb. 16, 2007 at 8:28 am

Headlines + Hyperlinks = Conversion + Cash

February 16th, 2007

Icon___Clicking_Heels.jpgYou want to know what to test to improve your conversion rates, right? Sure you do. Everyone does. You want to know the fastest way to online riches. And maybe you want to insert “easiest” into that last sentence. I hear ya.

Brian Clark told an interesting story in his delightful Copyblogger. Two guys put up essentially the same post about Paris Hilton. Guy One got a handful of “diggs,” while Guy Two was at 1072 “diggs” as of Clark’s post time.…

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FutureNow Post
Monday, Feb. 12, 2007 at 11:28 am

Poor Conversions? Discover Great Products Descriptions

February 12th, 2007

EarbudsHave you ever soaked in Songs in the Key of Life sitting smack dab in front of two delicious $5000 studio speakers?

Ever since that experience, whenever I listen to Stevie Wonder on any other set of speakers, my ears are bombarded with mush; like the difference between a crispy HDTV and a fuzzy old time TV. The only thing that comes close is listening to Mr. Wonder on a pristine set of headphones.

For two years I have endured those horrible white…

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FutureNow Post
Friday, Feb. 2, 2007 at 3:37 am

More Profitable Online Publishing

February 2nd, 2007

Publishing’s strength has shifted from the media elite to the masses. It began in the late ’90s with sites like GeoCities. In 2005, we witnessed the explosive emergence of the blogosphere. And in 2006, video and social Web sites drew the attention.

Today, anyone with a browser and a digital camera can be a publisher.

This is hardly a groundbreaking revelation, but as our digital society evolves, publishers find themselves in seemingly new territory and asking new questions. One question from a…

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FutureNow Article
Monday, Jun. 12, 2006

How Verbs Help You Convert

June 12th, 2006

Use verbs to connect your customers with the emotional dimensions that persuade them to take action

There’s nothing quite like a verb! Verbs represent action and movement; they are about doing. Even more important, they allow you to see yourself doing.We’ve talked extensively about how you must connect your customers to an emotional reality in which they can see themselves enjoying the benefits of what you have to offer, and in which they can see themselves taking the action you want…

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FutureNow Article
Saturday, Oct. 1, 2005

Good Copywriters Are …

October 1st, 2005

A baker’s dozen of essential qualities for marketers and copywriters alike

“What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this question. And we’ve got answers like Carters proverbially had liver pills. You can read them. You can come listen to them. (Answers, that is. Not pills.)

“Can you recommend a good online copywriter?” Ah. Unfortunately we have considerably fewer answers to that one (although we wish we were busting at the seams with them). So…

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FutureNow Article
Wednesday, Jun. 1, 2005

3 Tips for Great Web Content

June 1st, 2005

Improve the quality of your content by writing with links, metadata and your customers’ tasks in mind

I was talking to a Web person the other day about copy. I asked if his site incorporated important keywords in the copy and linked those keywords to relevant pages, these being tactics that benefit both conversion and search engine rankings. “Um, no,” he replied. “Our SEO guy is on top of things. And we’ve totally revamped our navigation system. We want to avoid…

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FutureNow Article
Saturday, Jan. 15, 2005

Words: One of Your Better Investments

January 15th, 2005

In this high-tech medium, your low-tech words will always give you the persuasive advantage

Everyone’s clambering for your development dollars – software systems guys, design guys, marketing guys, SEO guys, usability guys, information architecture guys. They’re all going to tell you their little piece of the pie is crucial to your success online. And they have a point … up to a point. I guarantee I have opinions on “the good, the bad and the ugly” in these subspecialties as they…

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FutureNow Article
Saturday, Jan. 1, 2005

Still Falling Short in E(xceptional)-tail?

January 1st, 2005

More ways to examine your site through the eyes of your visitors

When it comes to online shopping, consumer confidence is increasing. More folks are turning to the Internet for their shopping needs – this holiday season alone, online spending was up 25% over the last holiday season (according to one statistic I ran across). That’s cheery news for all of us. But don’t whoop it up too much just yet. Truth is, the mere presence of more traffic isn’t going…

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