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FutureNow Post
Wednesday, Jan. 16, 2013 at 1:38 pm

4 Tips to Consumerize Your B2B Marketing

January 16th, 2013
4 Tips to Consumerize Your B2B Marketing

Everyone can see the lines between the business and consumer worlds blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer technologies (e.g. smartphones and apps) are bleeding into the enterprise. This trend extends beyond IT and touches many facets of the business and your B2B marketing strategy is no exception. Today, Derek Singleton will show you some ways your B2C marketing strategies can be used…

...continue to read "4 Tips to Consumerize Your B2B Marketing"

FutureNow Post
Friday, Jul. 27, 2012 at 4:27 pm

The Holistic Approach To Backlinking

July 27th, 2012

a begger with a sign, 'will work for backlinks'After our 5 part series about optimizing your site for SEO, we got a high demand for more information about backlinking.  We acknowledge why you want to know more about it- backlinks make your site look more popular to people, and therefore also more popular to search engines.  The reason we did not include it in our series is that backlinking is a form of offsite SEO, which should be your last priority when optimizing your site for visitors,…

...continue to read "The Holistic Approach To Backlinking"

FutureNow Post
Friday, Feb. 4, 2011 at 9:07 am

And the 6 Month Subscription for Continuous Website Improvement Goes To…

February 4th, 2011
What, specifically, did we look for?

Well, faithful GROK readers, you heard our cry for submissions to win 6 months of CRO services, and you responded. Over the last few weeks, the entries have been rolling in. We heard from companies of all sizes from all over the world! Thank you to all of the contestants, who graciously endured our due diligence, and answered between 5 and 20 questions total about their websites and businesses. We were looking for a company…

...continue to read "And the 6 Month Subscription for Continuous Website Improvement Goes To…"

Special Announcement
Wednesday, Jan. 5, 2011

Win Conversion Rate Optimization with FutureNow, Inc. for 6 Months

January 5th, 2011

So, you think you can convert, do you?

Prove it.  Are you really satisfied knowing that 97% of the people who visit your website never become your customer, and may even buy from your competitors?  Isn’t it reasonable to expect your PPC campaigns and other marketing efforts at least to pay for themselves?  Don’t you think the content on your site should do a better job of speaking to your visitors’ needs, and possibly even get you better…

...continue to read "Win Conversion Rate Optimization with FutureNow, Inc. for 6 Months"

FutureNow Post
Tuesday, Aug. 12, 2008 at 4:29 pm

Free Books & Signing at Search Engine Strategies San Jose

August 12th, 2008

On Monday, August 18, 2008 at 12:30pm, my co-author friend and colleague Bryan Eisenberg, founder of FutureNow and co-author of the New York Times bestselling books, “Waiting For Your Cat to Bark?” and “Call to Action”, will launch “Always Be Testing: The Complete Guide to Google Website Optimizer” at Search Engine Strategies (SES) San Jose ( The event will be held August 18-21, 2008 at the San Jose McEnery Center.

Bryan will be presenting the session “Pay Per Conversation” together…

...continue to read "Free Books & Signing at Search Engine Strategies San Jose"

FutureNow Article
Wednesday, Jun. 11, 2008

Superhero Copywriting Tips: “Holy Persuasion, Batman!”

June 11th, 2008

future web copy superheroDo you have unique, untapped talents to show the world but find your efforts frustrated, either because you’re an outsider or because your own internal resistance gets in the way?

Would it surprise you to realize that most people self-identify with that description?

At some level, all of us feel alienated — from others, from ourselves, or both. We worry about not living up to our talents, so we gravitate toward things that allow us to feel empowered.

(iPhone 3G, anyone?)

Audiences love superheroes because…

...continue to read "Superhero Copywriting Tips: “Holy Persuasion, Batman!”"

Special Announcement
Monday, May. 5, 2008

Win Tickets to the IMC Mobile Marketing Conference

May 5th, 2008

mobile web marketing cat from tastetherainbow5387 on FlickrIf you’ll be in New York City on June 4th — or looking for an excuse to visit — here’s your chance.

The IMC Mobile Marketing conference, in addition to offering a 20% discount to all GrokDotCom readers (click here for details), is letting us give away three free tickets to their event.

How To Enter

All you need to do is leave a question — not a comment — below that addresses a common or interesting concern about mobile marketing.

Be specific. The more…

...continue to read "Win Tickets to the IMC Mobile Marketing Conference"

Special Announcement
Thursday, Oct. 11, 2007

Hyperlink Contest: “And the Winners Are… “

October 11th, 2007

don't Click HereIn the week since we announced the “My Hyperlink Can Beat Your Hyperlink” contest, many of you have been kind — and brave — enough to share your online challenges with the rest of the class. On behalf of our friends at Copyblogger & SEOmoz, and the entire Future Now team, we thank all of you who entered. There were some great entries, and the response on each blog was fantastic. (We’ll spare you the old “We wish we could pick…

...continue to read "Hyperlink Contest: “And the Winners Are… “"

FutureNow Article
Thursday, Oct. 4, 2007

The “My Hyperlink Can Beat Your Hyperlink” Contest (Winners just announced… )

October 4th, 2007
FutureNow Post
Wednesday, Aug. 15, 2007 at 11:22 am

Boost Your Ads: A 3-Step Challenge (Not for the Meek)

August 15th, 2007

1) Become “intelligent”. Measure the current number of people you persuade to take the action you derive revenue from, not merely those you attract. Do you convert 10% or better?

2) Hold yourself accountable. Stop whining about the rising costs of media, the ineffectiveness of channels, and pining for more results; it won’t get you what you seek. If you convert 5%, what happens to the other 95%?

3) Do something about it. Get up off your @ss and stop interrupting your audience…

...continue to read "Boost Your Ads: A 3-Step Challenge (Not for the Meek)"

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