On Monday, August 18, 2008 at 12:30pm, my co-author friend and colleague Bryan Eisenberg, founder of FutureNow and co-author of the New York Times bestselling books, “Waiting For Your Cat to Bark?” and “Call to Action”, will launch “Always Be Testing: The Complete Guide to Google Website Optimizer” at Search Engine Strategies (SES) San Jose ( http://www.searchenginestrategies.com/sanjose). The event will be held August 18-21, 2008 at the San Jose McEnery Center.

Bryan will be presenting the session “Pay Per Conversation” together…

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Do you have unique, untapped talents to show the world but find your efforts frustrated, either because you’re an outsider or because your own internal resistance gets in the way?

Would it surprise you to realize that most people self-identify with that description?

At some level, all of us feel alienated — from others, from ourselves, or both. We worry about not living up to our talents, so we gravitate toward things that allow us to feel empowered.

(iPhone 3G, anyone?)

Audiences love superheroes because…

...continue to read "Superhero Copywriting Tips: “Holy Persuasion, Batman!”"

If you’ll be in New York City on June 4th — or looking for an excuse to visit — here’s your chance.

The IMC Mobile Marketing conference, in addition to offering a 20% discount to all GrokDotCom readers (click here for details), is letting us give away three free tickets to their event.

All you need to do is leave a question — not a comment — below that addresses a common or interesting concern about mobile marketing.

Be specific. The more…

...continue to read "Win Tickets to the IMC Mobile Marketing Conference"

In the week since we announced the “My Hyperlink Can Beat Your Hyperlink” contest, many of you have been kind — and brave — enough to share your online challenges with the rest of the class. On behalf of our friends at Copyblogger & SEOmoz, and the entire Future Now team, we thank all of you who entered. There were some great entries, and the response on each blog was fantastic. (We’ll spare you the old “We wish we could pick…

...continue to read "Hyperlink Contest: “And the Winners Are… “"

...continue to read "The “My Hyperlink Can Beat Your Hyperlink” Contest (Winners just announced… )"

1) Become “intelligent”. Measure the current number of people you persuade to take the action you derive revenue from, not merely those you attract. Do you convert 10% or better?

2) Hold yourself accountable. Stop whining about the rising costs of media, the ineffectiveness of channels, and pining for more results; it won’t get you what you seek. If you convert 5%, what happens to the other 95%?

3) Do something about it. Get up off your @ss and stop interrupting your audience…

...continue to read "Boost Your Ads: A 3-Step Challenge (Not for the Meek)"

Does your non-profit website stink? Are you tired of worrying that your site’s scaring away potential donors, patrons, and volunteers? We can help.

If you work at a non-profit and have some — ANY — control over its web strategy, tell us below why you should join us for next week’s Call to Action seminar.

Non-Profits contact us all the time to see about fixing their online strategy, but it’s usually tough for them to get the support of board members, web developers, or…

...continue to read "Non-Profits: Win a Free Pass to “Call to Action” Seminar"