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continuous-improvement

FutureNow Post
Tuesday, Dec. 4, 2012 at 5:40 pm

Search Engine Real Estate: The costs behind having a site on Google 5th Avenue

December 4th, 2012
How Much Does It Really Cost To Build a Website?

It is nearing the end of 2012 folks, and it is time to start appreciating a cold hard fact.  Your online store costs as much to build and maintain as a brick and mortar store. If it is not costing you that much, you are not likely finding success.  Maybe you already realize this and are allocating a proper budget for the success of your online business, but others…

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FutureNow Post
Friday, Oct. 26, 2012 at 1:02 pm

Why People Don’t Buy Part 4: Your Website Needs a Doctor

October 26th, 2012

The first three parts of this series cover the 3 main reasons people leave your website based on a SeeWhy survey.  The survey asked “Why do you browse an ecommence website and then choose not to buy?” This post covers reasons that are so obviously bad, that people forget to mention them in surveys about site experience.  The following site problems might not top a survey, but they ARE the main reasons people abandon your site.  Luckily…

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FutureNow Post
Thursday, Sep. 13, 2012 at 2:47 pm

Why People Don’t Buy-Part 1: High Shipping Costs

September 13th, 2012
Why Don’t Customers Buy?

SeeWhy, a company that specializes in e-mail published the results to a questionnaire that asked people, “Why do you browse an ecommence website and then choose not to buy? The answer to this question was most often, the cost of shipping is too highIs reducing or eliminating shipping cost really a reason to lose customers? We don’t think so.  The reasons people gave for abandoning the buying process are all things that can be fixed on…

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FutureNow Post
Wednesday, Aug. 22, 2012 at 5:10 pm

Google Content Experiments-The Good, the Bad and The Alternatives

August 22nd, 2012

Google Website Optimizer is gone.  It has been replaced with Google Content Experiments.  Countless articles and blog posts have been written on how this change will affect testing for everyone.  This blog post will briefly outline why Google Content Experiments will make your life better, but might make your life harder, and will show you some alternative testing tools that this change should draw your attention to.

Why We Love Google Content Experiments

Regular Expressions Filter Out IP’s

RegEx is…

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FutureNow Post
Thursday, Aug. 16, 2012 at 12:39 pm

The Power Of Continuous Improvement

August 16th, 2012

woman painting a picture of a dollar signIt is easy to get disheartened with testing after a while.  You start a project with a few big wins: triple-digit increase in conversion rate, 20% Reduction in PPC spend, organic traffic to your site doubles.  It is easy to get addicted to these types of increases-why work every day when you can win the lottery instead, right?  The truth is that real conversion rate optimization starts after you get all the big wins.  99% of…

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FutureNow Post
Tuesday, Mar. 6, 2012 at 7:25 pm

3x WhichTestWon Winner!

March 6th, 2012

If did not have the opprotunity to watch the  WhichTestWon.com award ceremony, you missed a fun and insightful Webinar.  If you did miss it, you should check out the winners on their website in addition to their case studies. With more people submitting tests ever year, the winners are becoming increasingly interesting and their ideas should inspire you to keep testing on your own site.  We are especially psyched because we won 3 medals this…

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FutureNow Post
Wednesday, Dec. 7, 2011 at 7:30 am

12 Days Of Conversions: Day 11-Call To Action

December 7th, 2011

Help your customers find their wallet this season by fine tuning the art of the call to action this holiday. Every properly placed and worded call to action brings your prospect one step closer to converting.  All of your visitors have come to you voluntarily – each made the choice to land on your Web site.  Now, it is your job to show them around and be sure they know their role when they arrive.  If…

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FutureNow Post
Monday, Oct. 24, 2011 at 7:30 am

What Actions, Besides a Lead or Sale, Make You Money?

October 24th, 2011

money-headWhenever we start an engagement with a new client at FutureNow, we begin our journey together with a kickoff call to get a better understanding of the client’s business, customers and the general climate of their industry. We also start by taking a look at their analytics account to gain initial insights into their traffic volume, conversion rate, goals, the marketing efforts they are investing in, etc.

In most cases when we ask the client what their goals are for their…

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FutureNow Post
Thursday, Apr. 28, 2011 at 9:15 am

The Silent Visitor: Does He Really Matter?

April 28th, 2011

Over vacation I had the opportunity to catch up on some of my favorite TV shows. I’m not a big TV person, but it was nice to zone out and catch up on what I’ve missed this season. Always looking for the opportunity to optimize (or appreciate great optimization), I noticed a clever feature on Hulu.com. When running ads between TV segments, in the upper right-hand corner was this one-line visitor-centric question: “Is this ad relevant to you?”

Brilliant! But,…

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FutureNow Post
Tuesday, Mar. 22, 2011 at 11:09 am

Making More Money is Easier if You Keep It Simple Stupid :)

March 22nd, 2011

We’ve mentioned the K.I.S.S. approach to conversion rate optimization before.  But isn’t this the underlying message we should be reminding ourselves of with each and every step we take in developing our online presence and our plan to continuously make our websites and marketing better?

Plan for success in advance

If you’re in the midst of a redesign or are starting a new website/experience, plan your sales process to match the way your customers want to buy.  Your customers want…

...continue to read "Making More Money is Easier if You Keep It Simple Stupid :)"

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