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FutureNow Post
Tuesday, Apr. 20, 2010 at 9:15 am

The Power of Compounding Conversion Rate Increases

April 20th, 2010

After reading my colleague Melissa Burdon’s last two posts about impressive testing wins with a client, I thought it would be fun to discuss the amazing financial gains that come to businesses that keep testing instead of assuming they’ve gotten their “win” and should move on to other things.  I hope to illustrate that in conversion rate optimization, persistence pays off in real financial value.

I also want to help illustrate the power of “compounding conversion optimization,” meaning that, like compounding interest on a…

...continue to read "The Power of Compounding Conversion Rate Increases"

FutureNow Post
Monday, Mar. 29, 2010 at 10:20 am

4 Optimization Roadblocks & How to Remove Them

March 29th, 2010

We work with lots of companies that are interested in optimizing their conversion rate, and reaping the financial rewards that come with higher conversion and increased marketing efficiency.  But, some clients don’t increase their conversion rate after subscribing to our conversion rate optimization (CRO) service.

Why am I talking about our ‘non-success stories’? (My boss may wring my neck for this).  Because the roadblocks that keep them from succeeding may keep you from succeeding, so call it a friendly warning :) Optimizing…

...continue to read "4 Optimization Roadblocks & How to Remove Them"

FutureNow Post
Friday, Mar. 19, 2010 at 11:25 am

Anatomy of an Optimization Recommendation

March 19th, 2010

With all the companies springing up (and some that have been around since ’98) to provide Conversion Rate Optimization services, I think it’s time to talk about what makes a good optimization recommendation.  After all, if you’re going to spend hard-earned budget on CRO, shouldn’t you have some expectation of what you’ll be getting?  And, shouldn’t you know how to avoid getting ripped off?

These are some of our thoughts on what makes for a good online marketing optimization…

...continue to read "Anatomy of an Optimization Recommendation"

FutureNow Post
Friday, Mar. 5, 2010 at 8:46 am

Credibility: Yours to Loose

March 5th, 2010

sotpShow of hands: How many people noticed the typo in the title?  My guess is that those who did were ready to jump all over my mistake.  It was done intentionally to help prove my point: Visitors notice typos. (For those who are still confused: loose = free or released from fastening or attachment; lose = to come to be without.)

These days, most people are less skeptical about the internet.  We think little of viewing bank statements, paying utility…

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FutureNow Article
Friday, Feb. 19, 2010

Your Website is Unique. Don’t Settle for Best Practices.

February 19th, 2010

free-270x300.jpg (JPEG Image, 270x300 pixels)_1266259080494In a recent comment I received on one of my older blog posts, a reader pointed out that much of the advice I had provided was for people who were just beginning optimization efforts and they (the commenter) wanted something more meaty for themselves to sink their teeth into.  This is not the first time I’ve seen this type of comment on a blog post, and I know that many of the Grok’s readers are DIY-ers who get frustrated…

...continue to read "Your Website is Unique. Don’t Settle for Best Practices."

FutureNow Post
Monday, Feb. 15, 2010 at 10:02 am

A Little K.I.S.S. Just in Time for Valentine’s Day

February 15th, 2010

Kiss Photo

I have to admit, I love to read our blog.  I love the insights my colleagues routinely bring to the table–and the fact that, like world-class athletes, they make it look so easy!  But sometimes, when I try to put all the pieces together, I find my head in a whirl of information, overwhelmed by the complexities of internet marketing and website optimization…and that’s when I have to get back to basics.  I remind myself to Keep…

...continue to read "A Little K.I.S.S. Just in Time for Valentine’s Day"

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