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conversion optimization

FutureNow Post
Monday, Jan. 30, 2012 at 11:00 am

Site Search Part 3: How We Increased ROI For A Client

January 30th, 2012

rolled up wad of 100 dollar billsFor the last post of our site search series, we are going to show one example for how using site search has increase the ROI of one of our clients, thepartyworks.com. This post should inspire you to think outside the box and give you some ideas on how to optimize the site search experience on your site to increase revenue.  If you haven’t read the first two posts of this series, Site Search Part 1: Learn From Your…

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FutureNow Post
Monday, Dec. 19, 2011 at 8:00 am

Determining, Tracking, and Calculating Your Site Goals

December 19th, 2011

Here at FutureNow, one of the first things that we do when we start our relationship with a new client is to conduct a kick-off call.   We ask our client some uncovery questions so we can get an understanding of our clients’ site and goals before we dig in and get dirty with our analysis and recommendations.  Oftentimes, the client is somewhat unclear on what the goals of their site actually are.  If you…

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FutureNow Post
Wednesday, Dec. 7, 2011 at 7:30 am

12 Days Of Conversions: Day 11-Call To Action

December 7th, 2011

Help your customers find their wallet this season by fine tuning the art of the call to action this holiday. Every properly placed and worded call to action brings your prospect one step closer to converting.  All of your visitors have come to you voluntarily – each made the choice to land on your Web site.  Now, it is your job to show them around and be sure they know their role when they arrive.  If…

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FutureNow Post
Monday, Dec. 5, 2011 at 7:30 am

12 Days of Conversions: Day 9-SEO

December 5th, 2011

Christmas Tree with garland that reads SEOPart of your early SEO strategy this holiday was probably to conduct keyword research to find highly searched keyword terms in your industry, with relatively low competition. By driving traffic that is searching for “ornaments” to your site, you’re going to work harder to convert this traffic than let’s say “sardine can Christmas tree ornament” or something of that nature. Are you focusing all of your SEO efforts on driving the traffic for those tough general keyword terms? Or are you…

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FutureNow Post
Wednesday, Nov. 30, 2011 at 7:30 am

12 Days of Conversions: Day 6-Optimize Your Mobile Site

November 30th, 2011

glass phone that reads Merry Christmas with string to hang it on the tree

This year, IBM has predicted that 15 percent of Americans will use mobile devices for their holiday shopping via Coremetrics benchmarking.  With phones getting smarter, ipads and tablets being used more heavily, and many people on the go all around, mobile devices are going to be helping people more than ever with their holiday shopping this season.  Is your mobile site optimized to create the best experience for your visitors this season?  It is difficult…

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FutureNow Post
Monday, Nov. 14, 2011 at 7:30 am

The Most Valuable Real Estate On Your Site

November 14th, 2011
gorgeous home with reflective pondThe Duties of Your Homepage

The homepage has so much responsibility.  In most cases, our client’s homepages are the highest trafficked landing pages.  They are the entry point for many different types of visitors in different stages of their buying process.  The homepage needs to present content and images that effectively speak to the return visitors that already know your brand.  It also needs to feature elements that will engage the visitor who…

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FutureNow Post
Thursday, Nov. 3, 2011 at 7:30 am

The Measurement Yardstick of Web Data Accuracy

November 3rd, 2011

Since Halloween just past us by, I thought I would write about perhaps one of the scariest topics in web analysis, web data accuracy.  In the marketing world, we are fortunate to live in the day and age of the internet for many reasons. Perhaps the most important, is that we can track the success of marketing campaigns so precisely.

We now have the ability to track and measure how successful an adwords campaign is at persuading prospects to visit…

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Special Announcement
Friday, Sep. 2, 2011

Conversion Conference: you wanna go; last chance to save some dough!

September 2nd, 2011

Sound familiar?  Well, if you get Tim Ash’s emails, then of course you’ve heard this before.  But what can I say?  Imitation is the sincerest form of flattery – and we here at FutureNow just love Tim.  And we love a good rhyme.  And we love, Love, LOVE Conversion Conference!  But we’re not the only ones.  According to Tim’s data, 98.2% of Conversion Conference attendees said they would recommend the conference to a colleague.…

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FutureNow Post
Thursday, Apr. 28, 2011 at 9:15 am

The Silent Visitor: Does He Really Matter?

April 28th, 2011

Over vacation I had the opportunity to catch up on some of my favorite TV shows. I’m not a big TV person, but it was nice to zone out and catch up on what I’ve missed this season. Always looking for the opportunity to optimize (or appreciate great optimization), I noticed a clever feature on Hulu.com. When running ads between TV segments, in the upper right-hand corner was this one-line visitor-centric question: “Is this ad relevant to you?”

Brilliant! But,…

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FutureNow Post
Thursday, Mar. 31, 2011 at 12:22 pm

How to Create Custom Segments for Buying Stage

March 31st, 2011

Long-time Grok readers already know that we regularly use buying stages as a part of our OnTarget subscription analysis. This kind of approach to making your website better definitely can get more conversions on your site, as evidenced by this case study Melissa Burdon wrote about the first test she ran with one of her clients. If you have no idea what buying stages are, here is a brief introduction. We categorize prospects into one of these three categories based on their…

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