Questions? (877) 643-7244

conversion optimization

FutureNow Post
Tuesday, Mar. 22, 2011 at 11:09 am

Making More Money is Easier if You Keep It Simple Stupid :)

March 22nd, 2011

We’ve mentioned the K.I.S.S. approach to conversion rate optimization before.  But isn’t this the underlying message we should be reminding ourselves of with each and every step we take in developing our online presence and our plan to continuously make our websites and marketing better?

Plan for success in advance

If you’re in the midst of a redesign or are starting a new website/experience, plan your sales process to match the way your customers want to buy.  Your customers want…

...continue to read "Making More Money is Easier if You Keep It Simple Stupid :)"

FutureNow Post
Tuesday, Mar. 15, 2011 at 8:43 am

Digging for Dollars and Micro-Conversions

March 15th, 2011

This post is designed as a follow-up to my post, Calculate Micro-Conversions; Tie Them to Dollars about how to tie micro-conversion wins to actual revenue. While knowing how to calculate mirco-conversions is fine and dandy, I realize that before you can begin to measure them, it is essential to know what a micro-conversion IS.

What a Micro-Conversion ISN’T

To explain what a micro-conversion is, let’s first cover what a mirco-conversion isn’t: a macro-conversion. As readers of our blog, most of you probably know…

...continue to read "Digging for Dollars and Micro-Conversions"

FutureNow Post
Wednesday, Mar. 9, 2011 at 11:04 am

The Tortoise and the Hare: Lessons for CRO

March 9th, 2011

You are probably familiar with the childhood story of the tortoise and the hare. As the story goes, the tortoise challenges the hare to a race after the hare’s continual bragging about his own speed. However, in the end, it’s the slow and steady tortoise that actually wins the race. It may seem unclear as to how this has anything to do with the topics that we typically cover on the Grok, but this fable has more bearing on conversion…

...continue to read "The Tortoise and the Hare: Lessons for CRO"

Special Announcement
Thursday, Mar. 3, 2011

T-Minus 12 and Counting til Conversion Salvation

March 3rd, 2011

Grok readers, conversion rate optimization aficionados, and seekers of ways to make your website better: Conversion Conference West kicks off at the San Francisco Marriott Marquis just 12 days from today, on March 14-15.  More than 40 recognized industry experts will give 20 sessions and 4 keynotes revealing the best strategies and tactics for improving your bottom line.  And we know how to get you a $250 discount! Interested in attending?  Reach out and request the discount code for $250 off the…

...continue to read "T-Minus 12 and Counting til Conversion Salvation"

FutureNow Post
Monday, Feb. 28, 2011 at 8:48 am

How Many Kinds of CRO Companies Are There?

February 28th, 2011

There’s no doubt about it: Conversion Rate Optimization (CRO) is here to stay, and it’s becoming a hotter Marketing niche with each passing day.  Many companies are throwing their hand into the mix, saying they can make your website better and improve your conversion rate, and it can be hard to differentiate one from the next.  But there are differentiators among CRO companies, to be sure.

What factors define a particular style of doing CRO?

There are a variety of…

...continue to read "How Many Kinds of CRO Companies Are There?"

FutureNow Post
Friday, Feb. 25, 2011 at 10:43 am

Calculate Micro-Conversions; Tie Them to Dollars

February 25th, 2011

I am sure you have heard the philosophical riddle, “If a tree falls in the forest and no one is around to hear it, does it make a sound?” Likewise, we can say, if an optimization effort improves the performance of your site, and you don’t tie the improvement to dollars, has your site really improved? We can’t emphasize the importance of tying wins to dollars enough. Calculating a dollar value for an improvement is the final step in every…

...continue to read "Calculate Micro-Conversions; Tie Them to Dollars"

FutureNow Post
Monday, Feb. 21, 2011 at 9:46 am

Testing: Where to Begin

February 21st, 2011

When you begin testing, it can be an overwhelming experience: where to test, what to test, before you even get to the how to test. If you find yourself in this situation, know that you are not alone, but also know that when done properly, testing can yield a great amount of insight and revenue, so it is worth the investment. We hear a lot of reasons why people are considering one of our OnTarget subscriptions for continuous improvement, but…

...continue to read "Testing: Where to Begin"

FutureNow Post
Wednesday, Feb. 16, 2011 at 8:41 am

7 Tips for Cashing in on Your Newsletters

February 16th, 2011
First, verify your newsletter is worth the effort

The majority of our clients feature some kind of free email newsletter offering to their visitors. What’s fascinating is that many of those clients still don’t have tracking in place to confirm the value of these newsletters. Tracking is critical for all of your marketing efforts, including newsletters… how can you feel so confident that your newsletter is critical to the success of your business if you’re not tracking its success and…

...continue to read "7 Tips for Cashing in on Your Newsletters"

FutureNow Post
Friday, Feb. 4, 2011 at 9:07 am

And the 6 Month Subscription for Continuous Website Improvement Goes To…

February 4th, 2011
What, specifically, did we look for?

Well, faithful GROK readers, you heard our cry for submissions to win 6 months of CRO services, and you responded. Over the last few weeks, the entries have been rolling in. We heard from companies of all sizes from all over the world! Thank you to all of the contestants, who graciously endured our due diligence, and answered between 5 and 20 questions total about their websites and businesses. We were looking for a company…

...continue to read "And the 6 Month Subscription for Continuous Website Improvement Goes To…"

FutureNow Post
Wednesday, Jan. 26, 2011 at 8:52 am

Spending Budget on a Ticket for the Paid Search Bandwagon?

January 26th, 2011

With the improvement of the economy over the past year, it is not necessarily a surprise that marketing spends for online paid search have increased. According to the Covario’s 2010 Global Paid Search Spend Analysis report, in America, spending on paid search increased 23% in 2010 from 2009, and is predicted to continue to rise throughout 2011. There may be many factors involved with this continual increase, but one thing to consider is the possibility of traffic cost inflation. Basically, these days…

...continue to read "Spending Budget on a Ticket for the Paid Search Bandwagon?"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: