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Conversion Rates

FutureNow Post
Monday, Dec. 19, 2011 at 8:00 am

Determining, Tracking, and Calculating Your Site Goals

December 19th, 2011

Here at FutureNow, one of the first things that we do when we start our relationship with a new client is to conduct a kick-off call.   We ask our client some uncovery questions so we can get an understanding of our clients’ site and goals before we dig in and get dirty with our analysis and recommendations.  Oftentimes, the client is somewhat unclear on what the goals of their site actually are.  If you…

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FutureNow Post
Tuesday, Mar. 15, 2011 at 8:43 am

Digging for Dollars and Micro-Conversions

March 15th, 2011

This post is designed as a follow-up to my post, Calculate Micro-Conversions; Tie Them to Dollars about how to tie micro-conversion wins to actual revenue. While knowing how to calculate mirco-conversions is fine and dandy, I realize that before you can begin to measure them, it is essential to know what a micro-conversion IS.

What a Micro-Conversion ISN’T

To explain what a micro-conversion is, let’s first cover what a mirco-conversion isn’t: a macro-conversion. As readers of our blog, most of you probably know…

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FutureNow Post
Wednesday, Jan. 27, 2010 at 8:03 am

How To Optimize Pay Per Click Advertising & Control Costs

January 27th, 2010

Every client I talk to who’s using Pay Per Click (PPC) as part of their online marketing mix voices some level of concern about cost and ROI, and for good reason.  With PPC, there seems to be a thousand different ways to spend too much money for not enough return.  Have you ever experienced any of these headaches?

Setting the wrong daily budget, only to have it spent within a few short hours Having all your clicks come from the…

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FutureNow Post
Monday, Dec. 28, 2009 at 1:32 pm

How To Find the Root Causes of Low Conversion Rate

December 28th, 2009

Conversion Rate Marketing_ Improve your website conversion rate with OnTarget by FutureNowWe get questions all the time from visitors, clients, and blog readers about what to do: How do I improve my conversion rate?  What’s the best analytics program?  Who should I hire to build my new site?  When is the best time to optimize? And much of the inspiration for our blog posts come from these very questions.

Monday, I got a call from my colleague, Marijayne Bushey, who told me about a great question she got via our…

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FutureNow Post
Monday, Nov. 23, 2009 at 9:02 am

Un-sexy Trend Lines Turn This Analyst On

November 23rd, 2009

Given that my chosen profession is a Persuasion Analyst, you would expect that I’m a bit of a data-geek, and that staring at web analytics screens and Excel spreadsheets is my idea of fun.  Guilty as charged.

Ultimately, seeing our clients get positive results is what gets me out of bed in the morning.  Once in a while, I get to see a conversion rate trend line that takes a sudden turn for the better, and heads up towards the…

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FutureNow Post
Wednesday, Oct. 21, 2009 at 9:00 am

Help the Visitor Choose: Let Her Click to Compare

October 21st, 2009

A lot of companies agree that they have problems with their category pages. Coming into the Holiday Season, it’s incredibly important to think of those things that will help the visitor move through her buying process easily, and improving the customer experience on category pages can have a real impact.  Optimizing category pages can prevent “pogo sticking” behavior, reduce bounce rates, and improve overall conversion.  Our clients are bold enough to work with us to verify the best of…

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FutureNow Post
Tuesday, Oct. 6, 2009 at 9:20 am

Keep Them In the Cart this Christmas

October 6th, 2009

OK, Grok faithful, we all know that the Holiday Season is coming fast. Last year was “make or break” for a holidayslot of eTailers, and this season will be critical for many more.

The ones who make it through will be those who are passionate about the customer experience, AND who are able to prioritize their work between now and the “Holiday Crunch” so that the hours expended actually impact the number of sales they make.

Where do you start if you want your…

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FutureNow Post
Friday, Sep. 11, 2009 at 8:11 am

What Is Your True Conversion Rate?

September 11th, 2009

lookthroughIncreasingly more people are joining the optimization crowd. Savvy marketers need to do more with less budget. Others just want to beat their competitors. No matter the motivation, optimizing your conversion rate is a no-brainer.

What seems more difficult is deciding where and what to optimize. All of us have our plates full already. Adding optimization to the heap seems uncomfortable, even painful.

It doesn’t have to be.

It may not be easy, but very little that is worthwhile ever is.

When no clear starting line…

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FutureNow Post
Thursday, Aug. 20, 2009 at 2:37 pm

Low Hanging Fruit: Cherry Picker or Lettuce Picker?

August 20th, 2009

shutterstock_cherry_pickingWhen you think of a cherry picker, do you conjure up images of someone who only picks the easiest or ripest fruit? Or does it perhaps have some artisanal connotation, waiting until only the proper time before action is taken?   Is that how you go about optimizing your web site?

Or are you a lettuce picker? The sort of person that toils for long hours in the field and accomplishes a long day’s back-breaking labor of work that most…

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FutureNow Post
Monday, Aug. 3, 2009 at 12:49 pm

Top 10 Online Retailers by Conversion Rate: June 2009

August 3rd, 2009

Here are the top 10 converting websites for June 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. ProFlowers 24.0 2. Vitacost 23.3 3. 1800Flowers 19.5 4. Roamans19.2 5. Office Depot 18.5 6. Blair 17.3 7. QVC 17.0 8. Victoria’s Secret 16.8 9. DrsFosterSmith.com 16.4 10. Amazon 16.4

*Source: Nielsen Online / Marketing Charts

Benchmarks according to the FireClick Index

Fireclick Index

Increasing your conversion rate requires…

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