Barry Schwartz reports that Google has just launched Pay-Per-Action ads.
According to Schwartz:
Google Pay Per Action will allow advertisers to create ads that cost only when a desired action is triggered. The advertiser sets the price per action; for example, an advertiser can decide to pay $5 per lead acquisition, as opposed to paying per click or per impression.
The New York Times ran an article on the subject entitled “Google Tests an Ad Idea: Pay Only for Results.”
Says Times reporter Miguel…