Questions? (877) 643-7244
Visit Our Blog
CPA
What Price Will You Pay for Action at Google?
March 22nd, 2007
Barry Schwartz reports that Google has just launched Pay-Per-Action ads.
According to Schwartz:
Google Pay Per Action will allow advertisers to create ads that cost only when a desired action is triggered. The advertiser sets the price per action; for example, an advertiser can decide to pay $5 per lead acquisition, as opposed to paying per click or per impression.
The New York Times ran an article on the subject entitled “Google Tests an Ad Idea: Pay Only for Results.”
Says Times reporter Miguel…
...continue to read "What Price Will You Pay for Action at Google?"
- Nobody wants to read your sh**!September 21st, 2009
- Redesign? Ask The Right Questions!September 18th, 2009
- Cross-post: How to Improve a Product Page, Part 1September 15th, 2009
For More, Subscribe To Grok!
- Capterra: The Conference Sept 13-15, Wash., DC
- "Recession Marketing: From Pre-click to Post-click" (webinar) Sept 16, 12pm EDT / 9am PDT
- "Securing the Sale: Turn Your Site's Browsers Into Buyers" (webinar) Sept 17, 2pm EDT / 11am PDT
- Excellence and Innovation conference Sept 28-30, Orlando
- The SEM Conference
Sept 23-24, Oslo, Norway - eConsultancy Peer Summit Oct 8, New York City
- The Bolo Conference Oct 12-14, Scotsdale, AZ
- Google GAAC/WOAC annual meetings
Oct 13-16, Googleplex California - eMetrics Marketing Optimization Summit Oct 19-23, Wash., DC
