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FutureNow Post
Thursday, Mar. 22, 2007 at 4:07 am

What Price Will You Pay for Action at Google?

March 22nd, 2007

Will it Pop?Barry Schwartz reports that Google has just launched Pay-Per-Action ads.

According to Schwartz:

Google Pay Per Action will allow advertisers to create ads that cost only when a desired action is triggered. The advertiser sets the price per action; for example, an advertiser can decide to pay $5 per lead acquisition, as opposed to paying per click or per impression.

The New York Times ran an article on the subject entitled “Google Tests an Ad Idea: Pay Only for Results.”

Says Times reporter Miguel…

...continue to read "What Price Will You Pay for Action at Google?"

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