Questions? (877) 643-7244

Customer Experience

FutureNow Post
Monday, Nov. 21, 2011 at 7:30 am

Buying Stages and Ad Campaigns

November 21st, 2011

It’s not a secret, that what we do here at FutureNow is conversion rate optimization. One common misconception about conversion rate optimization is that it begins once a prospect lands on your site.  Optimizing  your conversion rate should start before a prospect ever lands on your site. For example, if you are investing in campaigns focused at driving traffic to your site, you should be planning those campaigns to match your intended prospect’s buying stage.

Buying…

...continue to read "Buying Stages and Ad Campaigns"

FutureNow Post
Monday, Nov. 7, 2011 at 7:30 am

Cuddle Up To Your Customers

November 7th, 2011

oxytocin kitty cuddleThe other day I was sending an e-mail to some colleagues using Google’s mail client.  The body of the e-mail read something like, ‘Attached you will find a document I put together that will change your lives forever and will earn me much love and respect.’  As I went to send this e-mail containing an attachment which was obviously very important for my peers to see, Gmail sent me a message, ‘Did you mean to…

...continue to read "Cuddle Up To Your Customers"

FutureNow Post
Wednesday, May. 11, 2011 at 9:26 am

Mode, Usability, and Guilt-by-Association

May 11th, 2011

The more experience I have with web optimization, the more critical I become in my day-to-day interactions with websites. I am a true fan and believer of livingsocial.com. My purchase of more than one of the advertised daily deals has made me a repeat customer of the associated business offering the deal coupon. However, I wish that livingsocial.com would give their customers an opportunity to rate their experiences with the businesses offering coupons on their site, because I would have…

...continue to read "Mode, Usability, and Guilt-by-Association"

FutureNow Post
Monday, May. 9, 2011 at 1:57 pm

Top 10 Brands for 2011: There’s a New No. 1 in Town

May 9th, 2011

Millward Brown just released their 2011 BrandZ study, and the results show some shifting in the world’s most valuable brands over the last year. Apple’s success with the iPad managed to push Google out of first place after a four-year run at the top. The top 100 also indicate another interesting trend: a surge in brands from BRIC countries (Brazil, Russia, India and China).

Here are the top 10, including their respective brand value:

According to the study, Amazon edged out Walmart as…

...continue to read "Top 10 Brands for 2011: There’s a New No. 1 in Town"

FutureNow Post
Friday, Mar. 18, 2011 at 9:38 am

Filters: Conversion Friend or Foe?

March 18th, 2011

We all know that the key to conversion is helping your visitors easily find what they’re looking for, and moving them through an unhindered checkout. One way to accomplish the first half of this task is by applying filters on your site that visitors can use to narrow in on results. But, how do you know if your site’s filters are your friend or foe?

There are many ways to go wrong when applying filters to your site. Chances are,…

...continue to read "Filters: Conversion Friend or Foe?"

FutureNow Post
Wednesday, Mar. 16, 2011 at 8:29 am

Good Buy, Bad Buy, Best Buy – a Customer’s Perspective

March 16th, 2011

We’ve written about good or bad experiences before, we’ve stood on our soapbox and preached about it, and we’ve drilled it into our clients: the little things you do make a difference to your customers.  They know and they remember.  They tell friends and tweet the world at large.  It’s a topic we never tire of… so here’s another first-hand experience that highlights how both good and bad experiences linger in the customer’s mind, and have the…

...continue to read "Good Buy, Bad Buy, Best Buy – a Customer’s Perspective"

FutureNow Post
Friday, Feb. 18, 2011 at 8:23 am

Is Your Copy Hurting You?

February 18th, 2011

Today’s post was inspired by Jared Spool’s article, “The Public Groupon Voice Guide,” which provides a handy link to Groupon’s guide for writing snarky copy. Anyone who has visited Groupon.com before already will be familiar with their writing style. For those of you who haven’t heard of Groupon, it is a site that offers discounts for local businesses in your area. A new deal is up for grabs each day, and you typically have til midnight of that same day to purchase…

...continue to read "Is Your Copy Hurting You?"

FutureNow Post
Monday, Jan. 17, 2011 at 9:54 am

Give Me a Good Experience; I’ll Spread the Word

January 17th, 2011

I’ve often heard that negative experiences stand out more than positive experiences and that they also tend to evoke more discussion. I would tend to agree with this in theory, but I still wouldn’t discount the fact that a strong positive experience definitely leads to a lot of discussion, especially if the opportunities to discuss these positive experiences are presented.

I just came back from my honeymoon in Belize. I tried to leave work behind, and for the most part I…

...continue to read "Give Me a Good Experience; I’ll Spread the Word"

FutureNow Post
Wednesday, Dec. 29, 2010 at 12:54 pm

Not All Optimization Is Equal: Don’t Substitute SEO for CRO

December 29th, 2010

The end is near… of 2010 that is. A New Year is upon us. It has been 9 months since Brendan Regan wrote a post about the overlaps between CRO and SEO, and I propose that we take a moment to re-read that post, one or two others that do a good job of highlighting a key issue, and get things straight in 2011. What I’m talking about here is the basic difference between Search Engine Optimization (SEO) and Conversion…

...continue to read "Not All Optimization Is Equal: Don’t Substitute SEO for CRO"

FutureNow Post
Tuesday, Dec. 21, 2010 at 9:07 am

Cart Full of Money – How to Prevent Cart Abandonment

December 21st, 2010

Whether you’re just beginning optimization or you’ve been doing it for the past 13 years (as we have), cart abandonment rate is one of the first places you should start and continue to cycle back to. This is because visitors who add to cart are yours to lose in the sense that they have already chosen your site, found something they liked, and had enough confidence to add the item to your cart. A friend of mine likes to drive…

...continue to read "Cart Full of Money – How to Prevent Cart Abandonment"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: