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FutureNow Post
Monday, Nov. 30, 2009 at 9:00 am

Holiday Promotions Your Visitors Can’t Resist

November 30th, 2009

I decided to participate in the Black Friday craziness by taking a ride up to the Park City outlets to see what the hype was all about. I must say that I got sucked right into the whole thing. Take an extra 20% off the lowest listed price–now that’s what I call a deal. Every store had their own Black Friday special, but there were a few stores that were obviously missing the point. On a couple of occasions, when I…

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FutureNow Post
Friday, Nov. 27, 2009 at 7:00 am

Who Is REALLY Ready for the Online Black Friday?

November 27th, 2009

Well, Grokkers, the Holiday Season is officially upon us–Happy Black Friday! Most of FutureNow’s good advice about optimizing for the Holidays has already been given, and hopefully you’ve been busy acting on it.  Many merchants are about to lock their sites down so no major code changes will put their Holiday transactions at risk.

Amazon.comStaying in a mediocre hotel in Albany, NY (with mediocre WiFi) got me thinking about another optimization tactic that we forgot to post about this year: SITE PERFORMANCE.

[Note:…

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FutureNow Post
Wednesday, Nov. 25, 2009 at 9:04 am

Email Feng Shui: The Unsubscribe Option

November 25th, 2009

Picture5Early this morning, I was woken up by a constant pinging sound coming from my Blackberry.  Yes, I know I could turn it to silent or even off, but what can I say, I’m attached (they don’t call them “crackberries” for nothing).  After a few more hours of tossing and turning, I woke up to review the 47 new emails I’d been receiving since 4:30am.  I didn’t find a note from Grammy, or a funny story from…

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FutureNow Post
Friday, Nov. 13, 2009 at 1:00 pm

5 Ways to Court Your Visitor

November 13th, 2009

courtingAttracting visitors to your site is similar to the dating scene and wooing your prospective partner. And, like in courting, there are some hard-fast rules of engagement for attracting your prospect.

1. Look Nice – You want to put your best face forward. Your homepage is often the first thing that your visitor sees when they visit your site, so make sure that it is aesthetically pleasing and easy on the eye. Remember, for a vast majority of sites, the homepage has…

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FutureNow Post
Friday, Nov. 6, 2009 at 9:01 am

Shopping Cart Optimization: Canned vs. Custom

November 6th, 2009

If you’re selling online, and you’re interested in Optimization, it simply makes sense to spend some time focusing on your shopping cart. It’s a key area of focus for a few reasons:

It’s often where “low-hanging fruit” grows. Conversion obstacles can often be removed quickly, leading to large gains in a short period of time. It’s an area where you’ve already succeeded in persuading the prospect. They are in the Late Stage of their buying process, so a relatively low investment can give you…

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FutureNow Post
Wednesday, Oct. 21, 2009 at 9:00 am

Help the Visitor Choose: Let Her Click to Compare

October 21st, 2009

A lot of companies agree that they have problems with their category pages. Coming into the Holiday Season, it’s incredibly important to think of those things that will help the visitor move through her buying process easily, and improving the customer experience on category pages can have a real impact.  Optimizing category pages can prevent “pogo sticking” behavior, reduce bounce rates, and improve overall conversion.  Our clients are bold enough to work with us to verify the best of…

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FutureNow Post
Friday, Sep. 18, 2009 at 11:24 am

Redesign? Ask The Right Questions!

September 18th, 2009

Seth & GrokSeth’s blog post on “Things to ask before you redo your website” is a must read for everyone involved in online marketing.   Seriously.  If you haven’t seen it yet, go read it now.

What I love most about this list is the way it segregates into sub-components or elaborations on Future Now’s  three questions that are the basis of Persuasion Architecture:

1) Who is coming to the site?

2) What is it they are trying to accomplish?

3) What…

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FutureNow Post
Monday, Aug. 31, 2009 at 10:46 am

The 120 Second Visitor

August 31st, 2009

timerThe seconds pass by in your visitor’s mind as they arrive to your website. If they don’t bounce immediately because of poorly targeted marketing efforts and sucky landing pages, you’ll still be lucky if they’ll stick around for the next 2 minutes. It’s like every visitor to your website has a timer in her head and if she can’t complete her task in the allotted time, she is out of there.

How are you wasting your visitors time?

Does it take a…

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FutureNow Post
Monday, Aug. 17, 2009 at 1:51 pm

What Could Happy Billy Teach You About Your Business?

August 17th, 2009

photoDuring a recent visit with family and with the fuel tank showing a big red Empty, my Mom was insistent that we had to get gas from Billy. “Who the heck is Billy?”, I wondered? (Bear with me, this gets interesting.)

We pull into the most ordinary of Shell gas stations (international readers: you might better recognize this company as Royal Dutch Shell) and are greeted by a very happy personality, Billy, who pumps the gas at this full service station.…

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FutureNow Post
Tuesday, Aug. 11, 2009 at 9:24 am

3 Ways to Lose an Online Sale

August 11th, 2009

I’m not gonna lie…what you’re about to read was inspired by a real-life online shopping experience.  I won’t mention the guilty site, but I’ll say they sell clothing and jewelry to young urbanites.

As I relate the following three eCommerce mishaps, be thinking about whether you can eradicate all of them from your business by the time the “Holiday Rush” hits. ALL are preventable, if you start today and take one item at a time.

sale.comLet’s start at the “precipitating event;” the spark…

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