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FutureNow Post
Monday, Jan. 17, 2011 at 9:54 am

Give Me a Good Experience; I’ll Spread the Word

January 17th, 2011

I’ve often heard that negative experiences stand out more than positive experiences and that they also tend to evoke more discussion. I would tend to agree with this in theory, but I still wouldn’t discount the fact that a strong positive experience definitely leads to a lot of discussion, especially if the opportunities to discuss these positive experiences are presented.

I just came back from my honeymoon in Belize. I tried to leave work behind, and for the most part I…

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FutureNow Post
Friday, Dec. 17, 2010 at 11:54 am

Delight Customers: Pre-empt Holiday Ordering Questions

December 17th, 2010

You may not be conscious of this, but the holidays produce a timed-sale effect for almost all e-commerce websites, and even some lead-gen sites selling/promoting products or services.  The approach of the holiday acts like the same kind of purchasing deadline that a timed sale has.  It pushes people toward a later stage of buying more quickly, forcing them to dig for answers to their early and middle stage questions and concerns, and make a decision before the deadline…

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FutureNow Post
Tuesday, Aug. 3, 2010 at 6:40 pm

3 1/2 Reasons Why Online Marketers Should Attend Tradeshows

August 3rd, 2010

I recently attended a trade show with one of FutureNow’s clients, and was reminded of how valuable this type of experience is to online marketers who want to improve their online conversion rate and marketing/sales results.

Before I dive into my 3 1/2 reasons why you should attend your company’s next relevant trade show, let’s make sure we’re on the same page about what a “trade show” is.  There are many industry-centric gatherings that I’m NOT focusing on. An example might…

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FutureNow Post
Monday, Feb. 1, 2010 at 9:25 am

Avoid Asking for the Lead Too Early

February 1st, 2010

My best girlfriend, Brittany was searching online for an apartment in Salt Lake City last week. She told me about her frustrating experience with Rent.com. I want to share her experience with you, to show you what NOT do on your site. This is a perfect example of a reputable company, getting a boat load of qualified traffic, who may be losing out on a lot of leads because some visitors are hesitant to enter personal information, as the first…

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FutureNow Article
Friday, Jan. 15, 2010

Creating a Website: Something from Nothing Part 2

January 15th, 2010

Computer smoke image by chaini00 on Photobucket_1262725196800Last week, I posted the first three tips for savvy DIY-entrepreneurs wanting to start their own website (check out tips 1-3 in Part 1).  Now, without further delay, I’d like to get right back into providing you with the next 3 steps:

4. Buy a domain name. I suggest to do this even if you don’t want to start a website for a few years. I’d even suggest this if you don’t know what you want your website to be centered…

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FutureNow Post
Monday, Dec. 21, 2009 at 9:16 am

Who’s Working Your Website Assembly Line?

December 21st, 2009

online workers assembly line

Henry Ford perfected the assembly line concept in the automobile industry many years ago, and it has been utilized successfully in many industries since. Before Ford implemented the highly successful assembly line, instead of focusing on what each skilled worker specialized in and passing the car down the line to the next worker, the skilled workers crafted cars one at a time together as a team. Ford’s introduction of the assembly line resulted in the development of affordable cars (decreased…

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FutureNow Post
Wednesday, Dec. 9, 2009 at 8:07 am

B2B Marketing Book Review and Commentary, Part 2

December 9th, 2009

digbodlangLast week, I posted Part 1 of my book review of Steven Wood’s Digital Body Language book.  It covered how the landscape of B2B, complex sales, and marketing has changed because of rapid developments in the Online world, and what the Digital Body Language (DBL) concept is.

In this post, I’ll wrap up by covering some of the benefits you can get if you learn to observe and leverage DBL, as well as some of the author’s ideas about the future of…

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FutureNow Post
Wednesday, Nov. 25, 2009 at 9:04 am

Email Feng Shui: The Unsubscribe Option

November 25th, 2009

Picture5Early this morning, I was woken up by a constant pinging sound coming from my Blackberry.  Yes, I know I could turn it to silent or even off, but what can I say, I’m attached (they don’t call them “crackberries” for nothing).  After a few more hours of tossing and turning, I woke up to review the 47 new emails I’d been receiving since 4:30am.  I didn’t find a note from Grammy, or a funny story from…

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FutureNow Post
Friday, Nov. 13, 2009 at 1:00 pm

5 Ways to Court Your Visitor

November 13th, 2009

courtingAttracting visitors to your site is similar to the dating scene and wooing your prospective partner. And, like in courting, there are some hard-fast rules of engagement for attracting your prospect.

1. Look Nice – You want to put your best face forward. Your homepage is often the first thing that your visitor sees when they visit your site, so make sure that it is aesthetically pleasing and easy on the eye. Remember, for a vast majority of sites, the homepage has…

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FutureNow Post
Monday, Sep. 21, 2009 at 12:05 pm

Nobody wants to read your sh**!

September 21st, 2009

Stop TalkingMost valuable writing lesson ever. Or so says Steven Pressfield in this blog post on how his first professional job as an advertising copywriter indelibly carved this truth on his psyche:

“Nobody wants to read your shit.

Let me repeat that. Nobody–not even your dog or your mother–has the slightest interest in your commercial for Rice Krispies or Delco batteries or Preparation H. Nor does anybody care about your one-act play, your Facebook page or your new sesame chicken joint at Canal and…

...continue to read "Nobody wants to read your sh**!"

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