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FutureNow Post
Wednesday, Jan. 16, 2013 at 1:38 pm

4 Tips to Consumerize Your B2B Marketing

January 16th, 2013
4 Tips to Consumerize Your B2B Marketing

Everyone can see the lines between the business and consumer worlds blurring. In the technology world, this manifests itself in what’s being called the “consumerization of IT” where popular consumer technologies (e.g. smartphones and apps) are bleeding into the enterprise. This trend extends beyond IT and touches many facets of the business and your B2B marketing strategy is no exception. Today, Derek Singleton will show you some ways your B2C marketing strategies can be used…

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FutureNow Post
Tuesday, Dec. 6, 2011 at 7:30 am

12 Days of Conversions: Day 10-Reassurances

December 6th, 2011

Red Christmas present with caution tape bowVery few people trust you.  It isn’t your fault, that is the nature of ecommerce sites.  Between television programs about identity theft, holiday gifts that never showed up last year, and the coffee thermos they ordered online to mount on their bicycle handlebars that doesn’t fit, who can blame your customers for not trusting you?   Give your visitors the gift of faith in your ecommerce site, products and sales process this season.  …

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FutureNow Post
Thursday, Dec. 1, 2011 at 7:30 am

12 Days of Conversions: Day 7-Comparison Shopping

December 1st, 2011

five christmas trees that resemble a star rating systemPeople love to comparison shop, especially when they are trying to find gifts for another person.  They compare websites, shipping costs and delivery times, star ratings, and prices.  Help your prospects find both your site and the perfect gift this season by optimizing their comparison shopping experience with these valuable tips.

1.  Feature Product Reviews

If you do not already ask your customers to review your products, you are missing out on the big bucks!  …

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FutureNow Post
Monday, Jan. 17, 2011 at 9:54 am

Give Me a Good Experience; I’ll Spread the Word

January 17th, 2011

I’ve often heard that negative experiences stand out more than positive experiences and that they also tend to evoke more discussion. I would tend to agree with this in theory, but I still wouldn’t discount the fact that a strong positive experience definitely leads to a lot of discussion, especially if the opportunities to discuss these positive experiences are presented.

I just came back from my honeymoon in Belize. I tried to leave work behind, and for the most part I…

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FutureNow Post
Tuesday, Jan. 4, 2011 at 9:57 am

7 Features that Make Reviews Credible

January 4th, 2011

From a consumer perspective, it is easy to understand the importance of customer reviews on an e-commerce site. It can be a little more difficult from the owner perspective, when it takes additional time and resources to gather reviews from previous customers in order to feature them. However, as a pretty frequent shopper myself, I consistently choose to shop on sites that have strong reviews over a site selling similar products with weak or no reviews, and I am willing…

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FutureNow Post
Wednesday, Feb. 10, 2010 at 9:36 am

What Makes a Product Review Great? 7 Tips That Count

February 10th, 2010

Anyone that knows me knows that I’m passionate about my job.  I get to be an investigative reporter, go undercover by transforming myself to think like various different personas to analyze my client’s online performance, and help them make changes that ultimately lead to higher sales and/or leads. That doesn’t seem like a “job,” right? I feel like I’m solving mysteries every day for my clients, and uncovering tremendous opportunities at the same time.  I think I should get…

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FutureNow Post
Wednesday, May. 6, 2009 at 8:50 am

You Can’t Edit Your Way Out of Negative Reviews

May 6th, 2009

Very simply, reviews increase conversion rates.  And several studies point to the fact that, yes, even negative reviews help.

It all boils down to credibility.  Customer reviews simply have more credibility than your sales copy, so they inspire more confidence in the buyer.  And negative reviews lend credibility to the review process itself, standing as visible proof that the reviews are not edited.

Makes sense right?  Sure it does, until you find yourself staring at the (perceived) ability…

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FutureNow Post
Wednesday, Jan. 28, 2009 at 5:09 am

On CMOs, Customer Service, and Birthing Elephants

January 28th, 2009

If you’ve been to one of our trainings over the past few years, or seen any of us present at a conference, you’ve probably heard the line about the average tenure of a Chief Marketing Officer being less than the gestation period of an elephant.  Well, it’s time for some new material.  New research from executive search firm Spencer Stuart shows that CMOs are making it into their 3rd year with the same organization, on average, based on a…

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FutureNow Post
Friday, Dec. 19, 2008 at 8:51 am

Gifts For Web Geeks

December 19th, 2008

There are only a few more shopping days left. If you have a web geek in your life and are still wondering what to get them, I’ve compiled a wish list by asking my fellow web geeks at FutureNow what they want:

The list of favorite things we would want as gifts:

1. iPod Touch

2. A day of Helli skiing or Cat skiing.

3. Old-school snowsuit so you can feel like you’re a kid again.

4. New snowboarding boots- Women’s size 7 please (not for me,…

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FutureNow Post
Monday, Sep. 22, 2008 at 6:01 am

Why You’d Be Smart to Let a Stranger Select Your Baby Stroller

September 22nd, 2008

There I was at Babies”R”Us, way back in 2003, manhandling different strollers and finding myself more eager to read the amazon.com reviews than to kick the tires myself – and it had nothing to do with wanting to avoid the in-store shopping experience and everything to do with wanting to make the best purchase decision possible.

So why would I want to read reviews when I could examine the stroller first hand?

Because I was a yet-to-be-first-time parent and I knew that what…

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