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Customer Reviews

FutureNow Post
Friday, Oct. 12, 2007 at 10:35 am

Can Wal-Mart Revolutionize CPG Once Again With Product Reviews?

October 12th, 2007

Consumer Packaged Goods giant Wal-Mart (WMT) is once again changing the game when it comes to multi-channel e-commerce strategy. The big news this time is that they’re encouraging some 1.3 million employees to review products online. Although they’re clearly trying to beef up their own stockpile of online reviews (after adding the feature in July of this year), is it really any different than getting a recommendation from a salesperson in one of their stores? Or, for that matter, any different than having…

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FutureNow Post
Monday, Sep. 10, 2007 at 7:12 am

Webinar: 5 Star Reviews: Optimizing Reviews to Maximize Conversion

September 10th, 2007

Update: This video is no longer available.

In just 15 minutes, I’ll guide you through more than a dozen websites to show you the best ways to capitalize on featuring reviews on your website in order to maximize your conversion rate. Watch it now! (See the video player below to view.)

Featured sites include: Amazon, Best Buy, CircuitCity, Trip Advisor, eBags, Burpee, BackCountry, Dell, Wal-Mart, Petco, Radio Shack, SupermediaStore, emitations, GolfSmith, OverStock, and CoffeeForLess.

If you recently purchased something online, has a review…

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FutureNow Article
Wednesday, Sep. 5, 2007

Digital Camera Shops Miss the Big Picture

September 5th, 2007

digital_camera_2.jpgWhat’s the #1 complaint about point-and-shoot digital cameras?

That was Bryan Eisenberg’s morning riddle today. It’s a great question, and one I was sure to answer incorrectly — Bryan isn’t known to ask rhetorical questions without punchlines.

Now, before you read my response, close your eyes for a moment and think of three possible answers.

Seriously, stop cheating and humor me… ;)

Eyes back open? Good. It’s easier to read that way.

I guessed:

Shoddy image stabilization — With all the hype over new image-steadying technology,…

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FutureNow Post
Thursday, Aug. 16, 2007 at 8:19 am

Free Webinar on the Power of Social Commerce

August 16th, 2007

Elastic Path Software is presenting a has archived their free webinar today — from 9-10am PDT (12p EST, GMT -8) — on the power of customer reviews and social commerce.

. . . the panelists will address a comprehensive list of topics including:

- What is User Generated Content? - Why does it matter? - What about the downsides like negative reviews? - Does it help Manufacturer-to-Consumer companies too? - How much effort is involved? - What kind of results can I expect? - How can…

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FutureNow Post
Tuesday, Aug. 7, 2007 at 10:31 am

Study: Customer Reviews Boost Conversion

August 7th, 2007

Reviews boost conversioneMarketer reports on a new study by e-consultancy and Bazaarvoice, suggesting that customer reviews boost conversion, traffic, and average order value in a big way.

Nearly all survey respondents thought ratings and reviews were either extremely helpful or very helpful “as consumers.”

“Tapping into social commerce can be a great way of gaining a competitive advantage, for example through ratings and reviews,” Linus Gregoriadis, E-consultancy’s head of research, said in a statement. “But apart from the early adopters, this is something a large proportion of online retailers…

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FutureNow Post
Thursday, Aug. 2, 2007 at 7:45 pm

Drink Up! — Yelp Turns Web 2.1

August 2nd, 2007

Yelp yourself...

Well, well, well… It looks like one “Web 2.0″ darling is all grow’d up!, the popular consumer-generated review site, is about to leave sites like and too worthless to line a digital birdcage.

Why’s Yelp such a big deal? Because it’s powered by actual customers; people who care enough about a small or emerging local business to spend their time reviewing it.

But that’s just the beginning. This week, Yelp (finally) showed that it’s flirting with local adversing. They’re even…

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