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FutureNow Post
Friday, Mar. 8, 2013 at 1:18 pm

Getting Started with Social Media: Use Google+ Wisely

March 8th, 2013

Google+ is becoming more and more popular in terms of social media for business.  The main advantage of Google+ is that your activity will easily rank high in Google search results.  Make sure you have your Google Plus profile set up to connect with your potential customers strategically.

Link To Social Media Accounts

If you offer promotions in your other social media accounts, make sure you link to them in your G+ profile.  You can also post information on…

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FutureNow Post
Monday, Mar. 19, 2012 at 1:15 pm

Prospects: It Doesn’t Matter If They Are Good Looking, Give Them Your Phone Number!

March 19th, 2012

Here at FutureNow we are devoted to learning, changing, and adapting to whatever climate your site may be weathering.   This gives us a proactive approach to sharing information, and the passion to help others do the same.  We are always interested in fresh content from other areas of the industry.  Today we are happy to feature a guest writer, Dave Thomas from Business.com, a site that helps people compare sales and marketing vendors, among other vendor…

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FutureNow Post
Tuesday, Dec. 6, 2011 at 7:30 am

12 Days of Conversions: Day 10-Reassurances

December 6th, 2011

Red Christmas present with caution tape bowVery few people trust you.  It isn’t your fault, that is the nature of ecommerce sites.  Between television programs about identity theft, holiday gifts that never showed up last year, and the coffee thermos they ordered online to mount on their bicycle handlebars that doesn’t fit, who can blame your customers for not trusting you?   Give your visitors the gift of faith in your ecommerce site, products and sales process this season.  …

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FutureNow Post
Wednesday, Mar. 16, 2011 at 8:29 am

Good Buy, Bad Buy, Best Buy – a Customer’s Perspective

March 16th, 2011

We’ve written about good or bad experiences before, we’ve stood on our soapbox and preached about it, and we’ve drilled it into our clients: the little things you do make a difference to your customers.  They know and they remember.  They tell friends and tweet the world at large.  It’s a topic we never tire of… so here’s another first-hand experience that highlights how both good and bad experiences linger in the customer’s mind, and have the…

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FutureNow Post
Tuesday, Feb. 15, 2011 at 10:07 am

See the Visitors Through the Metrics

February 15th, 2011

Saturday night I went out to a new bar to play pool. I’m no pool shark, but enjoy a good game and watching the strategies of others. Within the first ten minutes, it became clear that the hall was short-staffed, and there was some confusion among the employees about who would be doing what. It was slightly annoying, but no sooner had we picked up on the problem than the manager came over to each table, apologized, took responsibility, and…

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FutureNow Post
Monday, Jan. 17, 2011 at 9:54 am

Give Me a Good Experience; I’ll Spread the Word

January 17th, 2011

I’ve often heard that negative experiences stand out more than positive experiences and that they also tend to evoke more discussion. I would tend to agree with this in theory, but I still wouldn’t discount the fact that a strong positive experience definitely leads to a lot of discussion, especially if the opportunities to discuss these positive experiences are presented.

I just came back from my honeymoon in Belize. I tried to leave work behind, and for the most part I…

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FutureNow Post
Tuesday, Nov. 9, 2010 at 10:20 am

True Customer Care Pays Dividends

November 9th, 2010

Thank youMany online retailers have an endless stream of gimmicks and promotions to hook the customer. But sometimes all you need is a little good word of mouth to help you gain the advantage.

Recently, my friends and I began seeing Lands’ End Canvas free shipping coupons in popular magazines. Intrigued by the possibility of a new line from this brand known for quality, and drawn in by the promotion, we went to their site and began to peruse their inventory.

After a…

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FutureNow Post
Wednesday, Nov. 25, 2009 at 9:04 am

Email Feng Shui: The Unsubscribe Option

November 25th, 2009

Picture5Early this morning, I was woken up by a constant pinging sound coming from my Blackberry.  Yes, I know I could turn it to silent or even off, but what can I say, I’m attached (they don’t call them “crackberries” for nothing).  After a few more hours of tossing and turning, I woke up to review the 47 new emails I’d been receiving since 4:30am.  I didn’t find a note from Grammy, or a funny story from…

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FutureNow Post
Monday, Aug. 17, 2009 at 1:51 pm

What Could Happy Billy Teach You About Your Business?

August 17th, 2009

photoDuring a recent visit with family and with the fuel tank showing a big red Empty, my Mom was insistent that we had to get gas from Billy. “Who the heck is Billy?”, I wondered? (Bear with me, this gets interesting.)

We pull into the most ordinary of Shell gas stations (international readers: you might better recognize this company as Royal Dutch Shell) and are greeted by a very happy personality, Billy, who pumps the gas at this full service station.…

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FutureNow Post
Tuesday, Aug. 11, 2009 at 9:24 am

3 Ways to Lose an Online Sale

August 11th, 2009

I’m not gonna lie…what you’re about to read was inspired by a real-life online shopping experience.  I won’t mention the guilty site, but I’ll say they sell clothing and jewelry to young urbanites.

As I relate the following three eCommerce mishaps, be thinking about whether you can eradicate all of them from your business by the time the “Holiday Rush” hits. ALL are preventable, if you start today and take one item at a time.

sale.comLet’s start at the “precipitating event;” the spark…

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