Questions? (877) 643-7244

customer service

FutureNow Post
Wednesday, May. 6, 2009 at 8:50 am

You Can’t Edit Your Way Out of Negative Reviews

May 6th, 2009

Very simply, reviews increase conversion rates.  And several studies point to the fact that, yes, even negative reviews help.

It all boils down to credibility.  Customer reviews simply have more credibility than your sales copy, so they inspire more confidence in the buyer.  And negative reviews lend credibility to the review process itself, standing as visible proof that the reviews are not edited.

Makes sense right?  Sure it does, until you find yourself staring at the (perceived) ability…

...continue to read "You Can’t Edit Your Way Out of Negative Reviews"

FutureNow Post
Friday, Apr. 24, 2009 at 7:18 am

To Be or Not to Be Transparent?

April 24th, 2009

How far are you willing to go to convert a sale?

Would you be willing to lie? Cheat? Steal?

I didn’t think so. Most of us wouldn’t.

How about just ever so slightly burying a fact — one that’s essential and potentially harmful to your sales — at the bottom of the page?

Now you judge.

My Little Tale

One day several weeks ago, I noticed my Apple MacBook Pro laptop battery was driving toward a slow and painful death. As so often happens with those…

...continue to read "To Be or Not to Be Transparent?"

FutureNow Post
Thursday, Jan. 29, 2009 at 6:06 am

Ecommerce Alchemy: Turning Disgruntled Customers Into Brand Advocates

January 29th, 2009

boxing.jpgWhen something goes wrong with a product or service and you’re looking to request an exchange, return or be compensated somehow for the inconvenience, you probably expect a fight when contacting the vendor. This is a result of companies missing the mark on successfully meeting our customer experience basic expectations.

I had to laugh at myself when I found myself in this exact situation. I had my boxing gloves on and I was ready to duke it out, expecting the worst. I…

...continue to read "Ecommerce Alchemy: Turning Disgruntled Customers Into Brand Advocates"

Marketing Optimization Blog
FREE Newsletter Sign-Up
send it once every: