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Driving Points

FutureNow Article
Thursday, Apr. 1, 2004

Landing Pages: Catch Me, If You Can

April 1st, 2004

Understanding the role of a landing page helps you create a stronger conversion process

Folks have made a habit of emphasizing the home page of your Web site as the Sacred Portal through which your visitors enter the cyber-structure of your business. As if all other avenues of entry were blocked, and the process could only start at Square One.

Yeah, right. Everyone knows the process can start at any square that is readable by the search engines. And you can directly…

...continue to read "Landing Pages: Catch Me, If You Can"

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