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FutureNow Post
Thursday, Nov. 24, 2011 at 7:30 am

12 Days of Conversions: Day 2- Social Media

November 24th, 2011

You may believe that social media can’t have a real impact on your site’s conversion rate this holiday season.  Think again!  Social media can be a highly targeted way of increasing valuable holiday traffic this season.  If you have been optimizing your site all year long, the holidays are the best time to open the flood gates and increase traffic primed to buy gifts on your ecommerce site.   How do you optimize your Facebook,…

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FutureNow Post
Friday, Mar. 18, 2011 at 9:38 am

Filters: Conversion Friend or Foe?

March 18th, 2011

We all know that the key to conversion is helping your visitors easily find what they’re looking for, and moving them through an unhindered checkout. One way to accomplish the first half of this task is by applying filters on your site that visitors can use to narrow in on results. But, how do you know if your site’s filters are your friend or foe?

There are many ways to go wrong when applying filters to your site. Chances are,…

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FutureNow Post
Tuesday, Feb. 15, 2011 at 10:07 am

See the Visitors Through the Metrics

February 15th, 2011

Saturday night I went out to a new bar to play pool. I’m no pool shark, but enjoy a good game and watching the strategies of others. Within the first ten minutes, it became clear that the hall was short-staffed, and there was some confusion among the employees about who would be doing what. It was slightly annoying, but no sooner had we picked up on the problem than the manager came over to each table, apologized, took responsibility, and…

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FutureNow Post
Friday, Dec. 17, 2010 at 11:54 am

Delight Customers: Pre-empt Holiday Ordering Questions

December 17th, 2010

You may not be conscious of this, but the holidays produce a timed-sale effect for almost all e-commerce websites, and even some lead-gen sites selling/promoting products or services.  The approach of the holiday acts like the same kind of purchasing deadline that a timed sale has.  It pushes people toward a later stage of buying more quickly, forcing them to dig for answers to their early and middle stage questions and concerns, and make a decision before the deadline…

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FutureNow Post
Thursday, Nov. 25, 2010 at 9:11 am

Conversion Rate is Great But AOV Can Be Better

November 25th, 2010

Today’s post may sound odd coming from a bunch of conversion rate optimization experts, but it’s a reminder that there are other KPIs that deserve our attention as marketers. We tend to have laser focus on conversion rate, and that’s for good reason. It’s a crucial metric for any online business, and it has gained wide acceptance in “The Board Room.”

There’s no reason not to be laser-focused on your website’s conversion rate. But, it’s wise to keep your eyes on…

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FutureNow Post
Monday, Feb. 15, 2010 at 9:32 am

We Converted Online, But Only Because It Was Free

February 15th, 2010

I was just recently married and moved to a new state not too long after the wedding.  Thankfully, rather than receiving gifts from friends and family, my husband and I received a slew of gift cards, the majority of which were to Target.com.  After moving in to a relatively bare apartment, we happily went to our local Target store in order to cash in.  Already familiar with the Target brand, and having a pretty good idea of…

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FutureNow Post
Wednesday, Feb. 10, 2010 at 9:36 am

What Makes a Product Review Great? 7 Tips That Count

February 10th, 2010

Anyone that knows me knows that I’m passionate about my job.  I get to be an investigative reporter, go undercover by transforming myself to think like various different personas to analyze my client’s online performance, and help them make changes that ultimately lead to higher sales and/or leads. That doesn’t seem like a “job,” right? I feel like I’m solving mysteries every day for my clients, and uncovering tremendous opportunities at the same time.  I think I should get…

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FutureNow Article
Friday, Jan. 8, 2010

Creating a Website: Something from Nothing (and Where to Begin) Part I

January 8th, 2010

poof_logo.jpg (JPEG Image, 300x300 pixels)_1262725637962Last week, I ran into an old high school friend while I was out to dinner with my parents.  As we got to chatting, he told me that he was interested in starting a website for his future photography business.  Since he’s still in school, and doesn’t have a lot of capital to put forward, he asked me for advice on where to begin in creating his website, and how he can get started in a way that…

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FutureNow Post
Wednesday, Dec. 23, 2009 at 8:03 am

The Highs and Lows of a Holiday Gift Card Conversion

December 23rd, 2009
Figure 1

Figure 1

The Holiday (online) gift shopping saga continues!  First, I was buying water bottles, and now I’m shopping for a gift card to send to some relatives.

Instead of taking you through the somewhat exhausting 11-step purchase process I went through for the sake of “convenience,” this post will just call out a few of the interesting high points and low points (with suggested optimizations) on the emotional roller coaster that is online shopping.  While the theme is a…

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FutureNow Post
Wednesday, Dec. 16, 2009 at 8:02 am

Twilight New Moon Online Persuasion Examined

December 16th, 2009

This is a story about Christmas shopping of the worst kind a male can possibly imagine: buying a ‘teen heart-throb’ gift for a younger, female family member.  Well, I guess it could be worse, this gift could have been requested by my wife ;)

I have a certain younger sister-in-law who is a freak for the actor who plays “Edward” in the Twilight movie saga.  I undertook the mission to buy the “Edward” water bottle that was sold through…

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